An Introduction to Design Thinking
Corey Ford cford@stanford.edu
Friday, April 24, 2009
TODAY: ONE QUARTER IN ONE CLASS Friday, April 24, 2009
what is design?
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DESIGN IS NOT AESTHETIC
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DESIGN IS NOT AN EVENT
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DESIGN IS NOT A PRODUCT
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DESIGN IS NOT AN EXPERIENCE
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collaborate accept
EMPATHY
iterate
synthesize
DESIGN IS A PROCESS... DEFINE
TEST
stoke show
PROTOTYPE
IDEATE
select Friday, April 24, 2009
...WITH VARIOUS VISUALIZATIONS. collaborate accept
EMPATHY
iterate
synthesize
DEFINE
TEST
stoke show
PROTOTYPE
IDEATE
select
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10 Friday, April 24, 2009
...USING THESE OF MINDSETS. Friday, April 24, 2009
11
12 Friday, April 24, 2009
13 Friday, April 24, 2009
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15 Friday, April 24, 2009
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17 Friday, April 24, 2009
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19 Friday, April 24, 2009
20 Friday, April 24, 2009
Friday, April 24, 2009
collaborate accept
EMPATHY
iterate
Design Process synthesize
DEFINE
TEST
stoke show
PROTOTYPE
IDEATE
select Friday, April 24, 2009
what is THE d.school?
Friday, April 24, 2009
Friday, April 24, 2009
DESIGN! individuals!
products!
eng!
art!
design thinking! teams!
experiences!
tech!
biz!
human!
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Innovations!
Innovators! individuals!
teams!
organizations! Friday, April 24, 2009
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ONE EXAMPLE...
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ENOUGH TALK... Friday, April 24, 2009
...LEt’s EXPERIENCE DESIGN THINKING!
An Introduction to Design Thinking
Corey Ford cford@stanford.edu
Friday, April 24, 2009