Intro to Design Thinking

Page 1

An Introduction to Design Thinking

Corey Ford cford@stanford.edu

Friday, April 24, 2009


TODAY: ONE QUARTER IN ONE CLASS Friday, April 24, 2009


what is design?

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DESIGN IS NOT AESTHETIC

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DESIGN IS NOT AN EVENT

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DESIGN IS NOT A PRODUCT

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DESIGN IS NOT AN EXPERIENCE

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collaborate accept

EMPATHY

iterate

synthesize

DESIGN IS A PROCESS... DEFINE

TEST

stoke show

PROTOTYPE

IDEATE

select Friday, April 24, 2009


...WITH VARIOUS VISUALIZATIONS. collaborate accept

EMPATHY

iterate

synthesize

DEFINE

TEST

stoke show

PROTOTYPE

IDEATE

select

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...USING THESE OF MINDSETS. Friday, April 24, 2009

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15 Friday, April 24, 2009


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17 Friday, April 24, 2009


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collaborate accept

EMPATHY

iterate

Design Process synthesize

DEFINE

TEST

stoke show

PROTOTYPE

IDEATE

select Friday, April 24, 2009


what is THE d.school?

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DESIGN! individuals!

products!

eng!

art!

design thinking! teams!

experiences!

tech!

biz!

human!

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Innovations!

Innovators! individuals!

teams!

organizations! Friday, April 24, 2009


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ONE EXAMPLE...

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ENOUGH TALK... Friday, April 24, 2009

...LEt’s EXPERIENCE DESIGN THINKING!


An Introduction to Design Thinking

Corey Ford cford@stanford.edu

Friday, April 24, 2009


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