Tea Tasting Club - Garden to Cup - Holiday 2022 ENG

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tea tasting club

2022 | GARDEN TO CUP EDITION
HOLIDAY
2 PAGE 5 SUSTAINABILITY david’s causes PAGE 3 INTRODUCTION SIP STRAIGHT FROM THE GARDEN PAGE 13 TASTING 101 flavour wheel PAGE 21 TEA X ACTIVITY PAIRINGS FOR THE HOLIDAYS PUT THE “FESTIVE” IN HOLIDAY FESTIVI TEAS contents PAGE 31 ABOUT US why we do what we do PAGE 26 TEA 101 tea types PAGE 10 TASTING 101 STEP BY STEP PAGE 15 TEA MENU time for tea

sip straight from the garden

Just because it’s winter doesn’t mean you have to give up garden-fresh goodness—at least when it comes to tea. Through sustainable sourcing and partnering with tea growing communities around the world, we get to bring premium, small-batch teas directly to you. Our Garden to Cup teas are exclusively selected by our Tea Experts who are passionate about their worldwide search for single-origin loose leaf teas. Join us on our voyage and travel the world with each sip, from Sri Lanka to Nepal with lots of stops in between!

Sending warm holiday wishes,

The DT Team

INTRODUCTION
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Offer valid online only at DAVIDsTEA from December 15, 2022 to March 15, 2023 only. Get 20% off regular-priced loose leaf tea only. Must enter code HOLIYAY20 at checkout in order to receive discount. Cannot be combined with on-going promotions or promo codes. Offer valid one time only per customer. While supplies last, quantities are limited. Not valid for cash or cash equivalent. Not valid on previous purchases. This offer is subject to change, alteration or termination by DAVIDsTEA at its sole discretion at any time and without notice. 20% off ALL LOOSE LEAF TEAS HOLIYAY20 CODE :

david’s causes

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There is no DAVIDsTEA without a healthy planet. Our team’s decisions are fuelled by our desire to make the world a better place. Since we opened our doors in 2008, we’ve been rooted in eco-friendly decisions. Here’s how we’re moving forward and innovating the ways we package, sell and grow tea for our community! →

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it tastes better to sip something responsible

As always, we make sure our tea is ETHICAL & SUSTAINABLE

Can tea be fair? Yes! Our decision-making is fuelled by our goal to positively impact the tea industry throughout our supply chain.

From tea workers to farmers and their families, we want everyone involved to benefit from safe, fair and equal working conditions. We consciously choose partners to ensure our ingredients check all the flavour boxes and our commitment to ethical sourcing. Through collaborations with the Ethical Tea Partnership and Fair Trade Certified TM , we’re able to protect and care for our tea community and the environments in which our tea is produced. →

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our packaging choices make a difference

COMPOSTABLE & REGENERATIVE PACKAGING is our absolute priority

Through our current environment-friendly packaging, we aim to lead the tea industry by example. We acknowledge that packaging and shipping can be incredibly wasteful. That’s why we’re working hard to reduce shipping waste thanks to bulk packaging and compostable mailers. We have a commitment to launch more compostable packaging and to continue to reduce waste anywhere we can. Our emphasis on conscious choices sets us apart and keeps up growing. From plastic-free & biodegradable sachets to recyclable packaging, we’re not stopping there. We’re committed to transitioning our company to a fully recyclable and compostable offering. →

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we connect with a community of tea lovers

We bring people into the world of tea and CARE FOR OUR COMMUNITY around the globe

Our communi tea is everything to us and we’ve got your back. Always and forever.

Tea brings people together from all walks of life—different backgrounds, tastes and experiences, we welcome and appreciate everyone. From where we operate to where we source, we promise to continue prioritizing diversity & inclusion, access to opportunity & equal representation, and mental & physical health. We use the connections we make for positive change in our communities and around the world. →

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to learn more about our sustainability efforts. SUSTAINABILTY
Click here
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tasting 101

10 TASTING 101

Tasting involves three basic steps:

SEE

Notice the colour, intensity and shape of the dry leaves, steeped tea leaves (infusion) and steeped tea (liquor).

SNIFF

Inhale the vibrant aromas of the tea leaves, infusions and liquor.

SIP

If you want to do it like the pros, take a loud sip of tea, swirl it in your mouth then swallow. Notice the taste, flavours and feeling in your mouth.

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step by step

Tasting is a very subjective experience, so draw from your memories and focus on what comes to your mind when describing the tea.

Look at the dry tea leaves. What colours are they? Are they shiny or matte? Are they rolled, flat or twisted? What do you smell?

Time’s up! Remove the steeped tea leaves and check ‘em out. Have they unfurled? Does the colour vary from the dry leaf? What about the smell?

Prepare your tea according to its steeping instructions.

Have a sip and savour the tea. What does the taste and flavour remind you of? Is it sweet, salty, sour, or umami? Does it feel light or heavy on your tongue? Is the sensation smooth or astringent?

Assess the tea. What colour is the liquor? Is it clear or cloudy? What does it smell like?

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3 4
1 2
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13 TASTING 101 flavour wheel Don’t know what you’re tasting? Cue the Tea Flavour Wheel. Use it to help you pin down the flavour notes that are making your taste buds dance! →

As you continue to develop your palate, it will become easier to identify which flavours you perceive.

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time for tea

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TEA EXPERT TIP

Perfect on its own or with a touch of milk!

TEA PAIRING

Cheddar cheese sandwich or scones with jam and butter.

Black Tea

ORGANIC david’s breakfast blend

ORIGIN

Assam, India and Idulgashinna, Uva region in Sri Lanka

YOU’LL ALSO LOVE

• Orange Pekoe

• Irish Breakfast

OUR TASTING NOTES

Brisk black tea with sweet, malty notes of honey.

BEHIND THE TEA

Our signature breakfast tea has the perfect balance of flavour, subtle sweetness, good body and astringency to hold up to milk. This carefully crafted blend features honey-sweet organic black tea from Sri Lanka and rich tea from Assam, India. Members of our team actually flew to Sri Lanka to visit the gardens where we source the Sri Lankan (formerly known as Ceylon) portion of this blend.

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High Caffeine

TEA EXPERT TIP

Re-steep in a small teapot.

TEA PAIRING

Lightly roasted vegetable salad or a poached egg on toast.

White Tea

zomba pearls

ORIGIN Malawi

YOU’LL ALSO LOVE

• Bai Hao Yin Zhen

• Jasmine White Pearls

OUR TASTING NOTES

Medium-bodied with delicate notes of sweet citrus, fresh vegetables and a buttery finish.

BEHIND THE TEA

This one-of-a-kind tea is grown on Satemwa, a third generation, familyowned garden in the Shire Highlands that specializes in processing teas… by hand! Hand-plucked and rolled by a team of 15 local tea-crafting women, these exceptional little pearls are a true labour of love. Satemwa is a Fair Trade Certified™ garden with a strong emphasis on sustainability and the wellbeing of their workers. They’ve built their own primary school to educate the younger generation, clinics to care for their community and nurseries for working moms.

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Medium Caffeine

TEA EXPERT TIP

If you want to bring out the toasted rice notes, try steeping at a higher temperature for a shorter amount of time. To highlight those greener notes, steep at a lower temperature for a longer steeping time.

TEA PAIRING

This pairs deliciously with sushi thanks to its toasty rice notes. If you have more of a sweet tooth, you could try milk chocolate with caramelized nuts or puffed rice.

YOU’LL ALSO LOVE

• Organic Japanese Sencha

• Organic Gyokuro Yamashiro

Green Tea

genmaicha

ORIGIN

Miyazaki and Kagoshima, Japan

OUR TASTING NOTES

Toasty notes of roasted, popped rice with an underlying vegetal note and nutty sweetness.

BEHIND THE TEA

Our smooth, premium blend of sencha green tea has very humble beginnings. Did you know Genmaicha translates to “brown rice tea”? Many believe rice was added to green tea to increase the household supply after the last harvest in the fall, resulting in a deliciously smooth cup that was enjoyed throughout the cold winter months. This comforting blend became extremely popular in its native Japan. The fresh vegetal flavour is balanced by the warm character of the toasted rice that brings in a nutty sweetness to the cup.

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Low Caffeine

TEA EXPERT TIP

Drink on its own or with a touch of honey and milk for the perfect nighttime latte!

Herbal Tea

ORGANIC calming chamomile

ORIGIN Croatia OUR TASTING NOTES

Light, sweet and fresh, with apple and floral flavours.

TEA PAIRING

This versatile tea pairs lovely with anything from an apple pie to a grilled cheese sandwich.

BEHIND THE TEA

YOU’LL ALSO LOVE

• Organic Chamomile

Dreamland

• Wild Grown Rooibos

Croatia’s sunny and mild climate is not only ideal for beautiful beach vacations, but also for medicinal herbs like pure organic chamomile. This tea has all the characteristics you look for in a premium quality chamomile tea. There are whole, compact blossoms that beautifully preserve their distinct yellow hue and, more importantly, a light floral honey taste, with delicate notes of sweet apple. Chamomile has been used for centuries in traditional and folk medicine for its calming and digestive properties.

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Caffeine-free

TEA EXPERT TIP

Skip the milk and try this honey-sweet blend straightup or on ice.

TEA PAIRING

Bring out this tea’s natural sweetness with a slice of toast topped with ricotta (or fresh vegan cheese), hazelnuts and a drizzle of buckwheat honey.

YOU’LL ALSO LOVE

• Organic Jasmine Black Pearls

• Honey Black

Black Tea

High Caffeine

ORGANIC nepal black

ORIGIN

Hile-Dhankuta, Highlands of Nepal

OUR TASTING NOTES

Velvety smooth black tea with deep dark honey and sweet cacao notes.

BEHIND THE TEA

This tea comes from the renowned Jun Chiyabari tea garden, an organic, familyowned garden located in the Highlands of Nepal. The garden was founded by two brothers who were inspired by their nostalgic childhood memories of their school in Darjeeling, India. After scouring the east hills of Nepal, they finally found a home reminiscent of those fond childhood memories. They set out to create an innovative tea garden and, like us, they weren’t afraid to break the rules! Did you know? This tea gives back 1% of proceeds to our Nepal Clean Water Project!

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put the “festive” in holiday festiviteas

21 TEA X ACTIVITY PAIRINGS FOR THE HOLIDAYS

last minute gift shopping

Holiday shopping can be stressful, especially when you forgot to get someone a gift. Need to head out last minute? Better get an early start to beat the crowds. Start your day with an Organic David’s Breakfast Blend and you’ll have the energy to find the perfect present—even if you just end up shopping online.

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ORGANIC david’s breakfast
blend BLACK TEA

playing in the snow

Walking in a winter wonderland sounds like a whole lot of fun… in theory. But when you’re feeling chilled to the bone and wet down to your underpants, you start to regret that decision. If you need to warm up, why not try a mug of Genmaicha? The roasty, toasty notes will definitely do the trick.

genmaicha GREEN TEA

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cozying up

with a book

When the hectic holiday plans finally die down, take advantage of the free time and curl up with your favourite blanket, a good book and a hot cup of tea. Zomba Pearls has a delicate taste that’ll help you focus on your book. If you really want to relax, try a super-soothing and caffeine-free Organic Calming Chamomile.

WHITE TEA zomba pearls

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TEA
ORGANIC calming chamomile HERBAL

cooking a holiday meal

Preparing a holiday meal takes up hours of your day. You’ll need to keep going to make sure your loved ones get fed, so why not choose a high caffeine tea like Organic Nepal Black to keep you on track? Plus, with its natural sweetness, it could be a perfect post-dinner indulgence, too.

ORGANIC nepal black BLACK TEA

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tea types

White Tea

Ranging between floral, delicate and sweet, white tea is the least processed form of tea and is as close to the living tea bush as you can get. 475 ML (16 OZ) OF WATER 90°C (195°F) 3-5 MIN 1-2 PERFECT SPOONS

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Tea
the
its
benefits, green tea is a great motivator for healthy living.
grassy, umami and
buttery to vegetal
nutty-ish, green tea leaves are pan-fired
steamed
dried to lock
their flavour and green
JAPANESE GREEN TEA 80°C (175°F) CHINESE & FLAVOURED GREEN TEA 85°C (185°F) 475 ML (16 OZ) OF WATER 1-2 PERFECT SPOONS Matcha Matcha powder is made from finely ground green tea leaves and can taste anywhere from grassy to sweet and creamy. That means with every sip, you’re consuming all the benefits of the full leaf. UNSWEETENED MATCHA 75°C (170°F) SWEETENED MATCHA 85°C (185°F) 475 ML (16 OZ) OF WATER UNSWEETENED MATCHA 2-3 PERFECT MATCHA SPOONS SWEETENED MATCHA 5-6 PERFECT MATCHA SPOONS 1-2 MIN 2-4 MIN
Green
Celebrated around
world for
many
From
almost
and
or
before being
in
colour.

Oolong Tea

Are they black or are they green? Oolong teas are somewhere in between. The most labour-intensive tea type, these floral, fruity, sweet and toasty teas are repeatedly rolled or twisted to manipulate the degree of oxidation, bringing out all their wonderful complex flavours.

475 ML (16 OZ) OF WATER 90°C (195°F) 4-5 MIN 1-2 PERFECT SPOONS

Black Tea

A classic choice first thing in the morning or as an afternoon pick-me-up. Flavours range from fruity and floral to rich and malty with subtle hints of honey.

475 ML (16 OZ) OF WATER 95°C (200°F) 3-5 MIN 1-2 PERFECT SPOONS

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Pu’erh Tea

Used to serve alongside food and as a digestive aid for centuries, pu’erh is a rarity that is sought after by tea collectors. Deep, complex and primarily known for its signature earthiness.

475 ML (16 OZ) OF WATER

95°C (200°F) 4-5 MIN 1-2 PERFECT SPOONS

Maté, Guayusa & Yaupon

For a lasting, jitter-free boost of energy, these herbs contain a unique combination of caffeine and other naturally energizing compounds.

475 ML (16 OZ) OF WATER

95°C (200°F) 3-5 MIN 1-2 PERFECT SPOONS

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Rooibos

A South African plant known for its hydrating effects, rooibos is loved for its naturally sweet taste and caffeine - free status.

Ranging from herbal and aromatic to sweet, floral and fruity, herbal infusions are made using anything from herbs and spices to fruits and nuts. 1-2 PERFECT SPOONS

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475 ML (16 OZ) OF WATER 95°C (200°F) 4-5 MIN 1-2 PERFECT SPOONS Herbal Tea 475 ML (16 OZ) OF WATER 95°C (200°F) 5+ MIN

why we do what we do

WHO IS DAVID s TEA?

In a nutshell, we love loose leaf tea. We started as a small family of tea lovers, and our tea love has been growing ever since. We’d even go as far as to say we’re tea-obsessed. For us, it’s all about using the whole tea leaf for full flavour. Sometimes, we’ll even add more full-size ingredients for a tasting experience that goes above and beyond your expectations. From black to herbal to matcha and everything in between, we wake up each and every day wanting to make the best tea in the world.

HANDPICKED WITH LOVE

A warm and comforting tea can help soothe most ailments, and we hope that these teas make your day brighter and shinier one sip at a time.

DAVIDsTEA is a non-Indigenous brand and company operating and living on largely unceded Indigenous lands. This booklet was conceptualized and designed in Montréal (Tiohtià:ke). To learn more about the land upon which we operate, please visit our Steep Thoughts blog.

ABOUT US
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