8
Top Steps
Development Of Social Media Strategy Plan For Small Business
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Define Goals Analyse any cross-over that exists and identify any opportunities for departments to work together for mutual benefit.
Identify A Key Performance Indicator With every goal, you will need to also identify an associated metric/s to measure the success of social media at solving that problem.
r e v o D i sc s e i t i n u t r Oppo nge o f
ra a r o f d an y use n i e h b t i n W a ing. d ia c ave d e h u l l l m c i l n w i a i ities Soc ents v i m t ill t c r w a a s p s I e s P d e K ted busin erent a f i f i c d o , s s n atio eir a s i h t n a d g n r a o als o g ry. t a n v e r e f f di
h t i W n g i Al s s e n i s u B A sensible social media strategy is one where the social media goals align with the business objectives. .
Decide on The Channels Investigate the suitability of each social media channel to serve the specific goals. Don’t assume that all social media channels are created equal, they’re not.
Select Analytics Capture multiple analytics as some metrics may later become a better KPI after you have had the experience of measuring and analysing the data.
Roll Out Strategy Once you have finalized your strategic plan, document and present it to: Confirm buy-in from individual departments and management, Add timelines and assign tasks, Agree and manage roll out.
Determine Tactics Once you have decided on the most suitable social media channel/s, you will need to determine those tactics that best serve that goal.
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