Connecting parents to asto
onishing kids-fashion brand
Our Company is the place where you can rely on about all your children's need. At Memory Life, this translates into timeless designs created with the philosophy of comfort and effortless dressing for your babies and kids. For us, parents and kids satisfaction is the best priority and our dedication, if you experience any dissatisfaction of our service we will surely assist you and do all necessary things to make your purchase is as perfect as you wanted.
Our Vision
Our vision is to develop high quality clothes for the tropics that are affordable to a discerning group. We believe that apparel should not just be about fashion; it is the merger of luxury and comfort, it is about living in the clothes, and it is about serious dressing that is effortless. In other words, we design timeless and comfortable clothing that problem solves for your loved ones' lifestyle and figure, the kind they could wear year after year.
Our design team is committed to creating quality and intelligently developed designs. We match the best base fabric that we can possibly find with enduring values and superior workmanship, yet affordable. It is always going to be an evolutionary process. We aim to enrich what we have already accomplished and will always think of ways to make it better.
Brand Guidelines
Logo We have a logo which we use in all our marketing material. They can be used together on a larger packaging or separately on smaller items.
Sizing Depending on the use, the logo size might need to reduced and it needs to stay proportional and maintain its legibility. Here is the minimal size for digital and print:
2,8 cm 1 cm
200 px Digital
70 px
Logo Dos and Don’ts
Do keep the logo clear & proportional
Don’t crop the logo
Don’t stretch or squach the logo
Don’t apply any texture or pattern
Don’t rotate the logo
Don’t apply shadows
Fonts Baloo font is the primary font of MemoryLife which represents the simplicity of our brand. And our secondary font is Vividly font which represents playful and colorful. Primary Font
Secondary Font
Baloo Regular
Vividly Regular
Baloo Medium Baloo Semibold Baloo Bold
Baloo Extrabold
Colours Brown #7c5d4c is our signature colour. Our Secondary colour is Blue, Pink, Yellow, and Purple (Pastel Colour).
Brown
Blue
#7c5d4c
Pink
#cad7e4
Yellow #ecd473
#eac6ce
Purple #c6b7d8
Image Guidelines Products should be photographed on the simple off white or paster colour background. The background color should be similar to the secondary colour, and the products should be photographed vertically.
Packaging Each purchase comes in our ziplock matte.
Shipping For a bigger order, pack it to our polymailer and seal it.
Our Social Media Platform Social media is key for MemoryLife to build relationships, communicate and share what inspire us. We don’t use it as a one-way promotional tool - we use it to start two-way conversations with our customers because that’s how we know what they need and what to do next. Most of our content is user generated as we believe they are the most powerful marketers by using word-of-mouth.
Get in Touch with Us
memorylife.id@gmail.com