Describing / Talking about a company
English II Davi Oliveira – Sandra Pereira
Group Alpargatas Industry Shoes, founded in 1962 by Robert Fraser São Paulo, SP - Brazil
Havaianas flip flop was born in 1962, inpired on japonese sandal, called Zori
The sellers took the Havaianas to cities across the country, driving Kombis.
In 1966 the shape of the Havaianas was patented. All Brazilian workers had a Havaianas. it was cheap
the famous slogan "Just Havaianas dont´s deform, dont´s loose the strips and don´t smell” was created in 1970.
In 1995 they created the first stamped model
There are several colors and designs portfolio
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The most important factory is in Campina Grande/PB
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It produces at new factory in Montes Claros/MG 4 pairs per second 11
It has an annual seller of 210 million´s paires 12
Present in more then 100 countries and all continents
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80% in the Brazilian flip flop market.
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Now, a short movie about Havaiana`s factory
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Who never ...?