The Importance Of Printing Companies
Printing companies have been in existence for centuries and have seen some of the most significant technological advances of any industry. Printers have played a paramount role in societal and business development for hundreds of years. It began with the transition from scribes handwriting information on parchment paper in the Middle Ages, to the first viable printing press equipment developed by Johannes Gutenberg in 1458. Gutenberg's printing press provided movable type for letters, numbers and punctuation. This printing equipment, with some minor modifications, was used for the next 400 years.
Printing machinery improves in the late 1800s
In the late 1800s, the first steam press was introduced, which replaced handoperated equipment and allowed for a more efficient manner of printing. Wealthy individuals frequently ordered engraved invitations and announcements, while news entities used equipment at hand to produce newspapers and circulars.
The 1900s bring more sophisticated printing equipment By the mid-1900s, more sophisticated printing equipment had been developed so magazines and books were being printed and sold at a rapid pace. Businesses were using printers to produce flyers and posters to advertise specials and sales. Entertainment entities such as travelling shows and theatre productions were calling upon printing companies to produce marketing collateral for the promotion of performance schedules.
Advanced technology used today
The turn of the century has brought hightech printing equipment to the forefront and nearly every business in the country uses printing companies frequently. One of the most significant advances in printing technology is the invention of digital printing. Digital printing provides economical, high quality printing that was once reserved for the more expensive printing methods. This method of printing allows for on-demand quantities rather than required minimum amounts. Changes can also easily be made using digital printing.
Why businesses use printing companies
Businesses, large and small, rely on the services of printing companies as an integral component of their marketing plans. Printers provide banners, postcards, posters, flyers, business cards, advertisements, announcements, stationery, and many other forms of marketing communication needed by companies to ensure their success.
Printing industry supports the economy
Through the endless services and assistance found within the experienced teams at printing companies, the economy is able to thrive through the products the printers produce for businesses. These print products and services enable the companies to improve their market share through the various marketing efforts utilising printed materials. The print industry is a valued business partner. http://www.rundigital.ca/