Dean Anthony’s
Dean Anthony‘s
brand manual Corporate Maketing & Design
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Dean Anthony‘s Mission Statement We, as family, take great pride in providing you & your family with superior food, serve & atmosphere. We are continuously striving to improve upon what we feel to be the best Pizza & Italian food in South Florida. All our food is prepared to order, using only the freshest & finest ingredients available.
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Dean Anthony’s
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Table of Contents 1
Mission Statement
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2
Our Logo
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3
Spacing and Distance
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4
Do and Dont‘s
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5
Corporate Color Systems
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6
Corporate Type Faces
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7
Ad Specilties
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8
Advertisements
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9
Design Usage
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Our Logo Symbol, Monogram, Wordmark
Dean Anthony’s Monogram
Wordmark
Symbol Corporate Marketing |
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Spacing and Distance to other objects
2px
Dean Anthony’s 4px
2px
4px
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Do‘s and don‘ts. You wouldn‘t wear one blue We are not a rules and regulations kind of company, nonetheless here are some examples of what we think is cool and what could be improved.
01 Space around the logo Always leave the logo some space to breathe. Use white or neutral backgrounds.
02 If the unavoidable happens... If it‘s unavoidable so sit the logo on a colour, we prefer our white and black logo.
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03 Red Alert!
Do not sit the logo on yucky colors.
04 Not right
Do not rotate the logo.
05 Not outstanding
Do not add embellishments like drop-shadows, embossings etc.. to the logo.
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01
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04 02
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Corporate Color Systems Our colours are what give us our personality. We‘re bright, bold, colourful and confident. They‘re simply loud and clear.
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148
30
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Orange
Red
#f7941e
#bf1e2e
CMYK: 0c | 50m | 98y | 0k Pantone: Pantone Bright Orange U
CMYK: 18c | 100m | 90y | 7k Pantone: Pantone Strong Red U
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Corporate Type Faces. Corporate Fonts & Typographic
ABCÇDEFGĞHIİJKLMN OÖPRSŞTUÜV W X Y Z
abcçdefgğhıijklmn o ö p r s ş t u ü v w x y z 1 2 3 4 5 6 7 8 9 0 ! * " '
Avenir OpenType Std (CFF) Avenir is a premium font made by John Smith. If you need to download it please contact our Marketing and assistance department to get the font. Do not download it illegaly.
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Ad Specialties Stationery
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Stationery | Corporate Marketing
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Business Cards Printing Specifications
Stock: 16pt. Dimensions: 2" x 3.5" Coating: Matte/Dull Finish with Spot Uv on both sides Corners: Standard Corners
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Business Cards | Corporate Marketing
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Envelope Printing Specifications
Stock: 70lb Premium Opaque Dimensions: 9.5" x 4.125" Coating: No Coating
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Envelope | Corporate Marketing
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Letterhead Printing Specifications
Stock: 70lb Premium Opaque Dimensions: 8.5“ x 11" Coating: No Coating
Envelope Corporate Marketing |
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Letterhead | Corporate Marketing
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Advertisements Posters, Banners, Pizza Box & Store‘s Sign.
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Posters | Corporate Marketing
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Sign Printing Specifications
Stock: 70lb Premium Opaque Dimensions: 13" x 5" Coating: No Coating
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Signs | Corporate Marketing
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Pizza‘s Box Printing Specifications
Dimensions: 10" x 10" x 1 7/8"
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Pizza‘s Box | Corporate Marketing
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Store‘s Sign Printing Specifications
Dimensions: 4ft x 20ft Type: Channel Lettering
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Store‘s Sign | Corporate Marketing
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Design Usage Facebook Page, Twitter Page, Web Banners
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Web Ads | Corporate Marketing
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Twitter Twitter Profile
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Twitter | Corporate Marketing
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Facebook Facebook Page
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Facebook | Corporate Marketing
Dean Anthony’s
Contact: Dean Anthony‘s 357 N Congress Ave, Boynton Beach FL United States Phone: 561-742-3993 Email: Contact@DeanAnthonys.com Web: www.DeanAnthons.com