Total Donut Brochure
A Complete Donut Portfolio to Grow Your Business
WE ARE DAWN FOODS
For over 100 years, Dawn has been focused on bringing customers the insights, innovations and strategies to help you grow. What started with a recipe for great tasting donuts has grown into a global network of experts working every day to be your trusted advisor to help grow your business and meet the needs of your customers. From corner bakeries to leading manufacturers, Dawn helps you and your customers celebrate life’s sweet moments.
Donuts are on the Rise
As the first industrial donut mix company, our mission is to deliver outstanding products to help you produce the world’s best donuts every day. We carefully source and test our raw materials to ensure quality and consistency in our mixes regardless of weather, planting, yield or other variables. We evaluate every ingredient so you can bake your best every day. As donut sales continue to grow, our top priority is to provide you with the products, services and bakery expertise needed to meet today’s donut demand.
All figures, unless otherwise stated, are from YouGov Pic. Total sample size was 1150 adults. The figures have been weighted and are representative of all US adults (aged 18+). Fieldwork was undertaken between 10th-11th April 2018. Additional data received from IBISWORLD 2017, GlobalData 2016 and Technomic US Food Service 2016 and Dawn Foods proprietary 2018 Donut Attitude & Usage Study.
1920s
Dawn Foods created the first industrial donut mix 64%
Tried & True Flavors Win the Day, while Unique Tastes are Rising
When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your bakery a business success. Our donut mixes and bases are organized under product lines to make finding the right product easy for you and your team, every time.
Dawn®
Trusted products that meet Dawn’s quality and performance standards.
Dawn donut mixes, icings, glazes and fillings are made with high-quality ingredients and provide your bakery with delicious donuts you can depend on.
Exceptional
®
Dawn’s premium product line that delivers category-leading quality and performance.
Dawn Exceptional ® donut mixes, icings, glazes and fillings deliver premium quality with unparalleled consistency and performance to differentiate your bakery.
Balance
®
Cleaner ingredients than standard products with uncompromising taste and performance.
Dawn Vegan, Gluten Free and Cleaner Ingredient Balance ® donuts meet your customer’s desire for products made from simple and delicious ingredients without compromising taste.
Consistent Reliability with Raised A® and Majestic® Donut Mixes
Dawn Exceptional ® Raised A ® and Majestic® donut mixes make it simple and easy to create delicious and consistent donuts. Our top-performing mixes are made from high-quality ingredients with superior taste and stand up to varying operational conditions. This saves you time, reduces loss and gives you confidence to deliver an incredible donut every time.
It can be difficult to control every variable in the bakery, and labor is one of the top business challenges bakery owners face. Inconsistent proofing and mixing times or variable ingredient temperature can lead to high waste. Thanks to the reliability and consistency of Dawn Exceptional ® Raised A ® and Majestic® donut mixes, you’re armed with dependable mixes that serve as one of the most consistent members of your bakery team.
Contact a Dawn Sales Representative to learn more about our Dawn Exceptional® Donut Mixes
YEAST RAISED DONUT VARIETIES
“Dawn donut mixes are very easy to work with, very forgiving, and really easy for new hires to make.”
- Independent family bakery owner
Rings
Long Johns, Bismarks, and Holes
Twists and Pershings
Fritters
Cut 1
Cut 2
Cut 3
Cut 4
Donut Mixes: Yeast Raised, Cake & French
Easy to Use, Consistent and High Quality Ingredients
Dawn ® and Dawn Exceptional ® donut mixes and bases make it simple and easy to create delicious donuts. This wide range of donut offerings includes our industry-leading Raised A ® Yeast Raised Donut and Majestic® Cake Donut mixes. Our top-performing mixes are made from high-quality ingredients with superior taste and stand up to varying operational conditions. This saves you time, reduces loss and gives you confidence to deliver an incredible donut every time.
Blueberry
Salted Caramel Old Fashioned
Apple
Strawberry
Lemon Old Fashioned
Donut Mix: Flavored & Seasonal Cake & Old Fashioned
Exciting
flavor varieties, consistent performance and easy to use
Our Dawn Exceptional ® Majestic® and Old Fashioned flavored cake donut mixes create intrigue, ignite repeat visits and drive loyalty by making your bakery a donut destination. With flavor variety, your customers will be excited to add another must-try donut to their order. These mixes are prefect for limited time offers and driving seasonal excitement in your bakery. And when word spreads that you’re pairing flavors and creativity, you’ll attract new customers and increase your sales.
Frozen Ready-to-Finish Donuts
An easy way to add variety to your donut offering without the extra labor
Our ready-to-finish donuts are made with Dawn quality ingredients to deliver consistent quality that’s sure to set you apart from the competition.
Yeast Raised Donuts
A robust line of icings, glazes and toppings to help excite customers and make your donuts stand out.
Icing Bases
Customize your flat icings with our help. Dawn offers high-quality fudge icing bases so that you can create flat icing that’s just right for your customers. Fillings
From popular fruit varieties like apple, cherry and strawberry to rich, sweet cream cheese and smooth Bavarian cream Dawn fillings help take your donuts to the next level of sweetness.
Toppings & Inclusions
Create signature donuts by adding flavor, color and texture to elevate your donuts and impress your customers. Glazes
Take your donuts to the next level with our full line of easy-to-use glazes. Count on consistent sheen, simple application and rich flavors for donuts your customers will love.
Flat Icings and Glazes
Consistent performance, time and labor saving, great taste & appearance
Finding skilled labor is a major challenge for today’s bakers, making it even harder to offer the best donuts everyday. Our Dawn and Dawn Exceptional® Flat Icings and Glazes provide consistent performance, great taste, and outstanding appearance while saving you time and labor. It’s an investment that will help your staff deliver the best donuts everyday.
Fudge
Icing Bases
Versatile icings to create eye-catching offerings, great taste & appearance
Customers seek premium, indulgent bakery offerings, and Dawn makes it easy to turn simple offerings into indulgent products your customers will love. From cakes and brownies to cupcakes and donuts, our Dawn Exceptional ® Fudge Icing Bases will keep your customers coming back for more.
Donut Sugars
Finish your donuts with just the right touch of sweetness with Dawn’s delicious donut sugars. Dawn’s donut sugars offer outstanding flavor and pick-up, maximizing the amount that attaches to the product upon application, and minimizing waste.
Bakery Essentials™ Packaging
The Bakery Essentials™ portfolio is designed to provide you with a comprehensive range of baking ingredients and supplies, making Dawn your one-stop-shop for all your bakery needs. You can count on Dawn to identify quality products from a trusted source to enable your bakery success.
02504159 Bakery Essentials™ You Deserve A Donut Box, 14"
Fillings
Preferred taste with real fruit or cream cheese
Dawn’s line of fruit and creme fillings are specially formulated with ideal donut flavor and texture. With an extensive range, from fruit varieties such as apple, cherry and strawberry to cream cheese and holland cream, Dawn’s fillings will enhance your donut creations and keep your customer coming back for more.
Exciting Flavors to Increase Your Sales
“We promote different flavors to bring people into our bakery. We’ve seen an increase in sales because our customers are adding the promoted flavors to their everyday order.”
- Independent family bakery owner
Create intrigue and ignite repeat visits by making your bakery a donut destination with Dawn Exceptional® Majestic® premium flavored cake donut mixes.
Our flavored cake donut mixes satisfy your customers’ appetite for fresh options while being a top-performing, highly consistent mix for your team. From the unexpected, like birthday cake and salted caramel old fashioned, to more traditional flavors like blueberry and strawberry, our mixes hold up to varying conditions in the bakery while inspiring your customers to add another must-try donut to their order.
Talk to a Dawn sales representative for more information on how to drive demand to your bakery
