Ultimate
14-Point Checklist
to a LINKEDIN PROFILE THAT GENERATES SALES
If you’ve paid attention to the marketing “gurus” out there, you’ve likely heard that social media is THE #1 place for Small Businesses to engage their customers and increase their overall revenue. While a lot of those “experts” will focus on social selling, likes, “going viral”, and other buzzwords, few of these experts focus on the step-by-step strategies that ACTUALLY generate leads and sales. That’s where we come in. While a lot of folks know us for our #1 training program, Linked University, the biggest part of our business is our agency LinkedSelling. Clients around the world (such as Neil Patel and Microsoft) hire us to run LinkedIn lead generation campaigns for them. So you can trust that the strategies you’ll learn from us are the real deal.
Now, before you can start generating leads, one of the initial things you MUST do is optimize your LinkedIn profile. You want to make sure you can be found AND that you’re putting your best foot forward. This will go a long way in turning profile views into leads! By following the proven 14-Point Checklist below, you will position yourself ahead of most of your competitors. Keep in mind though, this is just the start. Having a fancy LinkedIn profile is great, but it won’t grow your business all by itself. To do that, you need to implement our advanced strategies that you can learn about on one of our upcoming webinars. Until then, put this checklist in place get your LinkedIn marketing machine started!
1
Start by writing a list of 7-10 keywords (or search phrases) to focus on. Check out the profiles of your top competitors websites to analyze their keyword placement and usage to get an idea.
Highlight what you do in the Headline‌ The right way. Include the benefits of your service or the RESULTS you bring your customers, rather than a dry job title.
2
In your summary, expand upon the results you mentioned in the headline. You have 2,000 characters to use in the Summary section, to share your story with your prospects. In a friendly tone, explain a bit more about the return your product or service provides, but don’t be too sales-y.
Forget about that list of keywords (you can add in a couple key phrases later). Don’t sound too robotic in the summary. After all, this is a “social” network, and people want to connect and do business with the PEOPLE who they know, like, and trust. They aren’t interested in connecting with keyword-stuffing machines.
3
Include a clear call-to-action. Whether you want people to call, email, or attend your upcoming webinar, provide them a clear and obvious call-to-action. Don’t overdo it with 15 different things you want these prospects to do. Stick with one clear CTA that will be most enticing to your ideal prospects.
Include all relevant past positions.
Focus on any past positions that speak to the experience and expertise you have in the field you are currently working in.
4
Seek out and obtain recommendations for all positions. Reach out to colleagues who can provide testimonials on your LinkedIn profile about your proficiency in your field. This will prove that you are an expert in the field and as a bonus – someone that is pleasant to work with.
Include keywords in your “Skills” section. Think about what your prospects would be searching for, and compare it with your original list of keywords. Then add these to your “Skills” section.
5
Add in some media. Utilize Slideshare to embed powerpoints or an YouTube video. You can also publish posts on LinkedIn’s Publisher platform, to demonstrate your expertise at solving the pain points of your prospects.
Customize your LinkedIn profile link. Click on the gear icon next to the URL, right below your profile photo, to edit.
6
Add your websites to the profile. You can include custom names (rather than the stock “Your Website” name) for your sites by selecting “Other”.
Choose the right photograph. You don’t need a professional photoshoot. All you need is a clean headshot of yourself smiling. People want to connect with and do business with people they know, like, and trust, so choose a photograph in which you appear friendly.
7
Join the maximum number of groups. LinkedIn caps your groups at 50, and you should join that many to expand your LinkedIn network and prospect pool as much as possible.
Use unicode symbols to highlight the critical points. You may not be able to italicize, highlight, or bold, but you can use unicode symbols to call out the most important areas (i.e. your CTA). CAUTION: Don’t go overboard with the unicode. Too many symbols will cut down on the impact, and will end up looking cheesy.
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Ultimate 14-Point Checklist to a
Lead Generating LinkedIn Profile 1. Start by writing a list of 7-10 keywords
8. Include keywords in your “Skills” section.
2. Highlight what you do in the Headline
9. Add in some media.
3. In your summary, expand upon the
10. Customize your LinkedIn profile link.
4. Forget about that list of keywords
11. Add your websites to the profile.
5. Include a clear call-to-action.
12. Choose the right photograph.
6. Include all relevant past positions.
13. Join the maximum number of groups.
7. Seek out and obtain recommendations
14. Use unicode symbols to highlight the
(or search phrases) to focus on. …The right way.
results you mentioned in the headline. (you can add in a couple key phrases later).
for all positions.
critical points.
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BONUS
To get full access to our next-level strategies and move your profile visitors from prospects to LEADS & SALES, sign up for our upcoming training workshop and turn your ideal prospects into QUALIFIED LEADS and start maximizing your referral network. To reserve your FREE seat to this exclusive new training, click the button below:
These are the proven steps we’ve used to triple our business in each of the last three years, and the exact system we’ve implemented to generate millions of dollars in sales for our clients.
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