stash A P O R T F O L I O of D A W N S T E I N B O C K
stash A P O R T F O L I O of D A W N S T E I N B O C K
Š 2 0 1 2 C O P Y R I G H T D AW N S T E I N B O C K All rights reserved. No part of this book may be reproduced in any form or by any means, without the written permission of the owner.
“Nothing is more powerful than allowing yourself to truly be affected by things. Whether it’s a song, a stranger, a mountain, a rain drop, a tea kettle, an article, a sentence, a footstep, feel it all—look around you. All of this is for you. Take it and have gratitude.”
zooey deschanel
STA S H [a portfolio]
DAW N ST E I N B O C K
1
PAG E 0 1 2 Pinkies Up! Tea Exhibition
2
PAG E 0 3 0 The Game of AIDS
3
PAG E 0 3 8 Old Fashioned Milk Paint
4
PAG E 0 5 0 Transfer
5
PAG E 0 76 Pharrell: You Got It Like That
6
PAG E 0 9 0 Sears Rebrand
7
PAG E 1 1 8 Mother Mother: 2012 Tour Book
8
PAG E 1 3 2 Fat Jack
9
PAG E 1 4 6 Bonnie & Clyde
10
PAG E 1 5 2 Rex Ray
11
PAG E 1 6 0 Identities
008
[009]
STA S H [a portfolio]
DAW N ST E I N B O C K
S T A S H [verb] • TO ACCUMULATE FOR PRESERVATION, FOR USE IN THE FUTURE, ETC • TO GATHER, COLLECT, OR HOARD • TERMED IN 1797: CRIMINALS' SLANG, PERHAPS A BLEND OF STOW AND CACHE. [noun] COLLECTION OF ANCIENT COINS AND LARGE AMOUNTS OF TREASURE, ETC.
Everyone should have their own stash: an enticing collection of any medium, that motivates you to try something never done before. Through pictures, movies, and even literature, break free. Let your mind wander through the eccentric cultures around you, all the places you dream to visit, the endless amounts of opportunities you have in this world to take advantage of. Go deep sea diving. Stand in the center of a baseball stadium. Learn to fly a plane. Inspiration will happen at any moment, in any form, for anything you can imagine.
010
[ 0 11 ]
STA S H [a portfolio]
PROJECT TITLE
Pinkies Up! Tea Exhibition F O R M AT
3 posters, , 12 page brochure, environmental design, website design, tickets, name tags, giveaway COURSE
Graphic Design 3 I N ST RU C TO R
Nicole Flores
Pinkies Up! A queen who was incredibly fond of sweets, ate so many that her teeth turned black due to decay and even fell out. She would reign for 44 years, and give her country a period of much needed peace, leading to true prosperity; so would you please mind your manners.
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
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10
11
1
PINKIES UP! TEA EXHIBITION
0 1 2 [ 013 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
PINKIES UP! TEA EXHIBITION
014
[ 015 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
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10
11
PINKIES UP! TEA EXHIBITION
016
[0 1 7 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
PINKIES UP! TEA EXHIBITION
018
[0 1 9 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
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10
11
PINKIES UP! TEA EXHIBITION
020
[ 0 21 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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04
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10
11
PINKIES UP! TEA EXHIBITION
022
[ 0 23 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
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04
05
06
07
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09
10
11
PINKIES UP! TEA EXHIBITION
024
[0 25]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
PINKIES UP! TEA EXHIBITION
026
[0 27]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
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09
10
11
PINKIES UP! TEA EXHIBITION
028
[0 29]
STA S H [a portfolio]
PROJECT TITLE
The Game of AIDS F O R M AT
poster COURSE
Print 1 I N ST RU C TO R
Troy Alders
The Game of AIDS Will you have lots of kids and keep your steady job? Risk it all on the path to fame and riches? With all kinds of pitfalls and windfalls lying in your path, there’s no telling who the winner is going to be.
DAW N ST E I N B O C K
01
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2 T H E G A M E O F AI DS
030
[ 0 31 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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T H E G A M E O F AI DS
032
[ 0 33 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
T H E G A M E O F AI DS
034
[ 0 35 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
T H E G A M E O F AI DS
036
[0 37]
STA S H [a portfolio]
PROJECT TITLE
Old Fashioned Milk Paint F O R M AT
3 paint jars COURSE
Package Design 2 I N ST RU C TO R
Thomas McNulty
Restoration The oldest painted surfaces on earth were colored with a form of milk paint. Many painters roamed the countryside carrying pigments with them, which could be mixed with a farmer’s or householder’s own milk and lime mixture.
DAW N ST E I N B O C K
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3 O L D FA S H I O N E D M I L K PA I N T
038
[ 0 39]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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O L D FA S H I O N E D M I L K PA I N T
040
[ 0 41 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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03
04
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11
O L D FA S H I O N E D M I L K PA I N T
042
[0 4 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
O L D FA S H I O N E D M I L K PA I N T
044
[0 4 5]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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O L D FA S H I O N E D M I L K PA I N T
046
[0 4 7 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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09
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11
O L D FA S H I O N E D M I L K PA I N T
048
[0 4 9]
STA S H [a portfolio]
PROJECT TITLE
Transfer: T-Star Type Specimen F O R M AT
50 Page Book, Poster, Website COURSE
Typography 4 I N ST RU C TO R
Ariel Grey
Year 3000 Someone 50 years ago would be shocked to imagine a future where one could travel from London to Paris by train, or fly across Europe for the price of a guidebook. Technology directly influences modern and future transportaion design.
DAW N ST E I N B O C K
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4
T R A N S F E R : T- S T A R T Y P E S P E C I M A N
050
[ 0 51 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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T R A N S F E R : T- S T A R T Y P E S P E C I M A N
052
[0 53]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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T R A N S F E R : T- S T A R T Y P E S P E C I M A N
054
[0 5 5]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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T R A N S F E R : T- S T A R T Y P E S P E C I M A N
056
[0 5 7 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
T R A N S F E R : T- S T A R T Y P E S P E C I M A N
058
[0 5 9]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
T R A N S F E R : T- S T A R T Y P E S P E C I M A N
060
[ 0 61 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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T R A N S F E R : T- S T A R T Y P E S P E C I M A N
062
[0 6 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
T R A N S F E R : T- S T A R T Y P E S P E C I M A N
064
[0 65]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
T R A N S F E R : T- S T A R T Y P E S P E C I M A N
066
[0 6 7 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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T R A N S F E R : T- S T A R T Y P E S P E C I M A N
068
[0 6 9 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
T R A N S F E R : T- S T A R T Y P E S P E C I M A N
070
[0 7 1 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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T R A N S F E R : T- S T A R T Y P E S P E C I M A N
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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T R A N S F E R : T- S T A R T Y P E S P E C I M A N
0 74
[0 7 5 ]
STA S H [a portfolio]
PROJECT TITLE
Pharrell: You Got It Like That F O R M AT
album and vinyl record album design, lyric poster COURSE
Print 3 I N ST RU C TO R
Cheri Gray
Pharrell Williams “When you’re playing, you’re playing something for the world to hear. There’s no better feeling than just going in and just working with someone and what comes out is something that the world knows about.”
DAW N ST E I N B O C K
01
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5
P H A R R E L L : YO U G O T I T L I K E T H AT
076
[0 7 7]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
P H A R R E L L : YO U G O T I T L I K E T H AT
078
[0 7 9]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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10
11
P H A R R E L L : YO U G O T I T L I K E T H AT
080
[ 0 81 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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11
P H A R R E L L : YO U G O T I T L I K E T H AT
082
[0 8 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
P H A R R E L L : YO U G O T I T L I K E T H AT
084
[0 8 5]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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04
05
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08
09
10
11
P H A R R E L L : YO U G O T I T L I K E T H AT
086
[0 8 7]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
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05
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10
11
P H A R R E L L : YO U G O T I T L I K E T H AT
088
[0 8 9]
STA S H [a portfolio]
PROJECT TITLE
Sears: a Rebrand F O R M AT
6 house brands & packaging COURSE
Package Design 4 I N ST RU C TO R
Thomas McNulty
est. 1908 Between 1908–1940, more than 75,000 sears homes were built. Kit homes contained 30,000 pieces, including 750 pounds of nails, 27 gallons of paint, and a 75 page instruction book.
DAW N ST E I N B O C K
01
02
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10
11
6 SEARS: A REBRAND
090
[0 91]
STA S H [a portfolio]
REBRANDING SEARS
Throughout their 100+ years of existence, Sears has been the number one store for families all across America in hardware, home ware, and beyond. Many of their current house brands need a strong make–over, and by adding some additional brands that they don't currently offer, Sears could be a well oiled machine. It's time Sears becomes the number one store for the new 2012 generation of families.
DAW N ST E I N B O C K
01
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11
kids
BUCK-A-ROOS
Stemming from the original name Sears & Roebuck Co., Sears now offers a kids line of eco–friendly and energy efficient products to teach kids how to live a green lifestyle, while also packing in energy and personality.
kitchen
THE KINDRED TABLE
Bringing back value to family dinner and home cooked meals, The Kindred Table offers a line of stylish and modern kitchen products. From everyday cooking to specialty baking, these are quality products offered at a middle to low price point.
hardware
GENUINE ASSEMBLY
Sears is Craftsman. Craftsman is tools—tools are scary! Introducing Genuine Assembly: a hardward line for all the D I Y projects and everyday house fix–ups and home improvments, with a friendly and approachable "how–to" aesthetic.
organizational
NEST
Your first dorm room or aparment is dying for some organizational help. Sears is now offering a line of home and office products that have pop and personality. Nest is designed to attract men and women, and fit perfectly in their hip homes.
cleaning
PHOENIX
There is nothing like a sparkling, freshly cleaned kitchen. Phoenix offers a line of heavy–duty, quality cleaning supplies that were inspired by the retro–future aesthetic that many American's became obssessed with in the 1960's.
SEARS: A REBRAND
092
[0 93]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
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11
SEARS: A REBRAND
094
[0 95]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
096
[0 9 7 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
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08
09
10
11
SEARS: A REBRAND
098
[0 99 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
100
[1 0 1 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
102
[1 0 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
104
[105]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
106
[107 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
108
[109]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
110
[1 1 1 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
112
[1 1 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
1 14
[1 1 5]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
SEARS: A REBRAND
116
[1 1 7 ]
STA S H [a portfolio]
PROJECT TITLE
OMYHEART Tour 2010 F O R M AT
12 page tour book COURSE
Print 1 I N ST RU C TO R
Troy Alders
Hayloft a'Creekin Mother Mother is generating much recognition with their original approach to modern pop rock music; a beautifully bent portrait of vocal harmony, clever, offbeat lyricism, and dynamic instrumentation.
DAW N ST E I N B O C K
01
02
03
04
05
06
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10
11
7
MOTHER MOTHER TOUR BOOK
118
[1 1 9 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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04
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08
09
10
11
MOTHER MOTHER TOUR BOOK
120
[1 2 1 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
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08
09
10
11
MOTHER MOTHER TOUR BOOK
122
[ 1 2 3]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
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08
09
10
11
MOTHER MOTHER TOUR BOOK
124
[1 2 5 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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08
09
10
11
MOTHER MOTHER TOUR BOOK
126
[1 2 7 ]
DAW N ST E I N B O C K
01
02
03
04
05
06
APRIL 20
APRIL 19
APRIL 08
APRIL 06
APRIL 02
MARCH 25
MARCH 17
MARCH 11
07
08
09
10
VANCOUVER
CALGARY
MONTREAL
NEW YORK CITY
BOSTON
HARTFORD
PHILADELPHIA
JACKSONVILLE
NEW ORLEANS
AUSTIN
PHOENIX
LAS VEGAS
LOS ANGELES
SAN JOSE
SAN FRANCISCO
TOUR DATES
MARCH 03
MARCH 01
FEBRUARY 24
FEBRUARY 13
FEBRUARY 06
JANUARY 29
JANUARY 25
STA S H [a portfolio]
11
GA
GA
GA
GA
MOTHER MOTHER TOUR BOOK
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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06
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09
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11
MOTHER MOTHER TOUR BOOK
130
[1 3 1 ]
STA S H [a portfolio]
PROJECT TITLE
Fat Jack F O R M AT
pet product line: branding and packaging COURSE
Package Design 3 I N ST RU C TO R
Thomas McNulty
Happy & Husky Get that cat off his lazy back...a true fat cat has no interest in getting up at all. A new company that has created a specialized line of products designed for all those husky felines out there.
DAW N ST E I N B O C K
01
02
03
04
05
06
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10
11
8
FAT J A C K
132
[1 3 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
FAT JACK
-BRAND-
FAT JACK
-BRAND-
FAT J A C K
134
[1 3 5 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
FAT J A C K
136
[1 3 7 ]
STA S H [a portfolio]
FAT JACK
-BRAND-
FAT JACK
-BRAND-
DAW N ST E I N B O C K
NO NEED TO GET UP JUST STAY RIGHT THERE
01
02
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05
06
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08
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11
FAT JACK
F
AT J A C K
-BRAND-
BRAND
FAT JACK
FAT JACK -BRAND-BRAND-
JACK
AND-
FAT J A C K
138
[1 3 9 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
FAT J A C K
140
[ 1 4 1]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
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08
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11
FAT J A C K
142
[1 4 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
FAT J A C K
144
[1 4 5 ]
STA S H [a portfolio]
PROJECT TITLE
Bonnie & Clyde F O R M AT
movie poster for Netflix COURSE
Print 2 I N ST RU C TO R
Roland Young
“Now Miss Parker– don’t you believe what you read in all them newspapers. That’s the law talkin’ there. They want us to look big so they gonna look big when They catch us. And they ain’t gonna catch us. ‘Cause I'm even better at runnin’ than I am at robbin’ banks!”
DAW N ST E I N B O C K
01
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06
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11
9
B O N N I E & C LY D E
146
[1 4 7 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
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04
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06
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10
11
B O N N I E & C LY D E
148
[1 4 9 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
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10
11
B O N N I E & C LY D E
150
[1 5 1 ]
STA S H [a portfolio]
PROJECT TITLE
Rex Ray Home Appliances F O R M AT
5 Piece System COURSE
Package Design 3 I N ST RU C TO R
Thomas McNulty
Rex Ray Celebrated for his magical collages, Rex Ray’s art is packed full of layers and dimension. His sense of color and style allows him to stand out in museums all across the world, and now in your very own home.
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
10 R E X R AY H O M E A P P L I A N C E S
152
[1 5 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
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10
11
R E X R AY H O M E A P P L I A N C E S
154
[1 5 5 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
R E X R AY H O M E A P P L I A N C E S
156
[1 5 7 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
R E X R AY H O M E A P P L I A N C E S
158
[1 5 9 ]
STA S H [a portfolio]
F O R M AT
Compilation
Identities Branding can be described in a very old fashioned way: "to burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous or of high grade."
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
11 IDENTITIES
160
[1 6 1 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
IDENTITIES
162
[1 6 3 ]
STA S H [a portfolio]
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
IDENTITIES
164
[1 6 5 ]
STA S H [a portfolio]
FAT JACK
FA
T JACK
-BRAND-
BRAND
FAT JACK
-BRAND-
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
OD
EN
MOD
GREEN
D
POD
OD
MOD IDENTITIES
166
[1 6 7 ]
STA S H [a portfolio]
PI NKIES UP!
PO M OD ORO
R O YA L T E A P A R T Y
DAW N ST E I N B O C K
01
02
03
04
05
06
07
08
09
10
11
WHALES
IDENTITIES
168
[1 6 9 ]
th ank you
T O M Y M O M A N D D A N I E L L E the time has come, the walrus said, to talk of many things: of shoes—and ships—and sealing-wax—of cabbages—and kings—and why the sea is boiling hot—and whether pigs have wings!
T O M Y K I T T E N S mattie c. / emily r. / donna r. / chelsea l. / stephy v. / nicole w. / jessu g. / carolyn p. / nathan g. / paul c. / megan m. / sarah w. / leia p. / that amazing house at 5036 geary: carmen m, jackie e, alyss e, keith l, tyson d, wes w, and drayson h. / rabanne j. /
T O M Y H E A R T Y F A M I L Y dr. joe rowe / the rowes / uncle marty / the siegels / the mccarthys / the riordans / the other rowes / claire steinbock / the ruskowitz / the vanus fam / the lawrences / the novies
A N D I N P A R T I C U L A R julie grantz / darrell hayden / thomas mcnulty / mary scott / roland young / michael sainato / nicole flores / troy alders / ariel grey / jeremy stout /
D E D I C A T E D T O A L E X L A W R E N C E life’s too short to waste on hate and negativity...love and miss you man. xo
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