Dayna Demro
Interior Design Portfolio
DAYNA DEMRO 11001 Morgan Creek Dr Apt 301 Charlotte, NC 28273 | 815.302.8397 | daynademrosiu@gmail.com
E D U C AT I O N Southern Illinois University Carbondale Bachelor’s of Science in Interior Design with a Minor in Spanish May 2017
INVOLVEMENT IIDA Campus Center - SIUC Chapter President
EXPERIENCE Ashley Homestore of Carbondale, IL Sales Associate & Customer Service Representative August 2015 - July 2017 • Engage with customers in order to determine their needs • Build rapport and sustain relationships with customers • Present customers with design solutions for their home • Retain knowledge of all products and services provided • Achieve all monthly sales goals • Process sales, financing paperwork, and payments • Communicate effectively with all departments to ensure customer satisfaction • Resolve customer concerns promptly and competently • Train new associates in Sales and Customer Service
11001 Morgan Creek 11001 Dr Morgan Apt 301 Creek Charlotte, Dr Apt NC 30128273 Charlotte, | 815.302.8397 NC 28273 | 815.302.8397 | daynademrosiu@gmail.com | daynademrosiu@gmail.com
E X P E REIXE P N ECREI E N C E
E D U C AE TDIUOCNA T I O N
AshleyofHomestore Carbondale, of Carbondale, IL IL Southern Illinois Southern University Illinois University Ashley Homestore Sales Associate Sales & Customer AssociateService & Customer Representative Service Representative Carbondale Carbondale July 2017 2015 - July 2017 Bachelor’s of Science Bachelor’s in Interior of Science Design in InteriorAugust Design2015 -August with a Minor inwith Spanish a Minor in Spanish • Engage with customers • Engage with in order customers to determine in ordertheir to determine needs their needs May 2017 May 2017 • Build rapport •and Build sustain rapport relationships and sustainwith relationships customerswith customers • Present customers • Present withcustomers design solutions with design for their solutions home for their home • Retain knowledge • Retain of all knowledge products of and allservices products provided and services provided • Achieve all monthly • Achieve sales all goals monthly sales goals • Process sales, • Process financingsales, paperwork, financing andpaperwork, payments and payments • Communicate• effectively Communicate witheffectively all departments with alltodepartments ensure to ensure customer satisfaction customer satisfaction • Resolve customer • Resolve concerns customer promptly concerns and competently promptly and competently • Train new associates • Train new in Sales associates and Customer in Sales Service and Customer Service
I N V O LIVNEVMOELNV TE M E N T
IIDA CampusIIDA Center Campus - SIUCCenter - SIUC Chapter President Chapter President August 2016- May August 2017 2016- May 2017 Nelson of Chicago, NelsonIL of Chicago, IL Extern Extern March 2015 March 2015
S K I L LS SK I L L S Proficient in :Proficient in : •Autodesk
•Autodesk
Revit, AutoCAD,Revit, Showcase AutoCAD, Showcase
• Compile and •organize Compilesite andvisit organize documents site visit documents • Observe and •participate Observe and in client participate meetings in client meetings • Create egress• and Create code egress diagrams and code diagrams
Subway of Carbondale, Subway of Carbondale, IL IL Sandwich Artist Sandwich Pro Artist Pro March 2013 - August March 2013 2015- August 2015
•Adobe Creative •Adobe Suites Creative Suites
• Deliver exceptional • Deliver customer exceptional service customer service Photoshop, InDesign, Photoshop, Illustrator InDesign, Illustrator • Communicate• sales Communicate and promotions sales and to customers promotions to customers •SketchUp Pro •SketchUp Pro • Train new employees • Train new in all employees tasks andin responsibilities all tasks and responsibilities
•Microsoft Office •Microsoft Suites Office Suites
Word, Powerpoint, Word, Excel, Powerpoint, Publisher Excel, Publisher Southern Illinois Southern University Illinois Carbondale University Carbondale
New Student Orientation New Student Leader Orientation Leader • Exceptional•interpersonal Exceptional interpersonal and and March 2013- December March 20132013 December 2013 communication communication skills skills • Innovative problem • Innovative solving problem skills solving skills• Connect new •students Connectto new resources students and to support resources services and support services • Capable of quickly • Capable adapting of quickly to adapting to available on and available off campus on and off campus • Facilitate discussions • Facilitate and discussions informational andprograms informational for new programs for new changes in the changes workplace in the workplace students and parents students and parents • Highly motivated • Highly lifelong motivated learner lifelong learner • Organize to help new events students to helptransition new students transition • Passionate design • Passionate professional design professional • Organize events
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Rendering of Gallery
M A K E R S PA C E +
CLIENT Makerspace +
PROJECT TYPE Mixed-Use
LOCATION St Louis, MO
SQUARE FOOTAGE 60,000
YEAR Senior Studio, Spring 2017
PROGRAMS USED SketchUp, Revit , Photoshop, InDesign
SUMMARY Makerspace + is a co-working space and educational community center focused on the creative arts. The mission of Makerspace + is to connect the community with artisans so that they can create and innovate better together. The design features a variety of studios and workshops, office and conference spaces, classrooms, work cafes, and a public gallery space. CONCEPT In order to design a vibrant community space that inspires users to create and innovate better together, the design for Makerspace+ is heavily dictated by color psychology. Throughout the space there are a range of zones that accommodate a variety of creative disciplines in one cohesive building. Each zone is assigned a different color from the tertiary color family based on it’s function. Not only does this serve as a means of way finding, but it also helps to foster the intended activities of each respective space based on the psychological and physiological responses of the user.
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NEIGHBORHOOD AND SITE ANALYSIS Branded as the “Intersection of Art and Life”, the Grand Center neighborhood of St Louis is a vibrant cultural and historical destination best known for it’s theaters, galleries, festivals, and museums. The site is located at the heart of Grand Center on the corner of Olive St and Grand Boulevard. St Louis University, the Fox Theater, and a variety of apartment buildings are key adjacencies to the site. The community connectivity of this location make it ideal for Makerspace +.
Site Massing Study
Neighborhood Map
Existing Building Facade
INTEGRATIVE ZONING DESIGN & COLOR THEORY Circulation Zone
Presentation Zone
Education Zone
Operation Zone
Recreation Zone
Creation Zone
Space Types: Passageways, stairways, elevators Color: Yellow- Green Color Theory: Yellow- Green elicits an excited feeling, one does not linger here
Space Types: Gallery, Pin-Up Lounges Color: Blue-Green Color Theory: Blue-Green elicits a calming and relaxed feeling; Ideal for displays
Space Types: Classrooms Color: Blue-Violet Color Theory: Blue-Violet elicits a focused and concentrated feeling; ideal for a learning environment
Space Types: Offices and Conference Rooms Color: Red-Violet Color Theory: Red-Violet elicits a refined feeling; Ideal for a professional office space
Space Types: Work Cafe Color: Red-Orange Color Theory: Red-Orange elicits feelings of hunger and stimulates the appetite; ideal for cafe spaces
Space Types: Studios, Labs, Workshops Color: Yellow-Orange Color Theory: Yellow-Orange elicits creativity and excitement; Ideal for creation spaces
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Level 1 Floor Plan / Scale: 1/32” = 1’-0”
Level 2 Floor Plan / Scale: 1/32” = 1’-0”
Level 3 Floor Plan / Scale: 1/32” = 1’-0”
LEGEND OF SPACES - LEVEL 1
LEGEND OF SPACES - LEVEL 2
LEGEND OF SPACES - LEVEL 3
1. Elevator 2. Digital Fabrication Lab 3. Fire Stair 4. Metalsmith Shop 5. Toilets
1. Storage 2. Elevator 3. Pin-Up/Ideation 4. Fire Stair 5. Small Metals Studio 6. Toilet 7. Computer Lab 8. Large Conference Room
1. Storage 8. Multi-Purpose Office 2. Elevator 9. Small Conference 3. Pin-Up/Ideation Room Space 10. Toilet 4. Fire Stair 11. Large Conference 5. Classroom Room 6. Open Office 12. Work Cafe 7. Private Office 13. Rooftop Terrace
6. Lounge 7. Woodshop 8. Gallery 9. Welding Shop 10. Reception
9. Photography Studio 10. Photography Lab 11. Private Office 12. Classroom 13. Darkroom 14. Work Cafe
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Enlarged Plan of Woodshop
DESIGN NOTES - WOODSHOP 1. Lumber Storage 2. Woodcutting Table 3. Detail Work 4. Sanding 5. Assembly and Finishing 6. Individual Workstations Rendering of Woodshop
DESIGN NOTES - CLASSROOM 1. Group table at front of classroom to facilitate collaboration and involvement 2. Tables on casters to allow for flexible layout 3. Mobile Media-Scape allows for flexible technology interaction
Enlarged Plan of Classroom
Rendering of Classroom
Enlarged Plan of WorkCafe
Rendering of WorkCafe
DESIGN NOTES - WORK CAFE 1. Transitional seating space 2. Perimeter seating maximizes space 3. Individual workstations allow for both collaboration or focused quiet time 4. Counter height seating near glazing maximizes views of the neighborhood
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Rendering of Reception
NEXT : LA
CLIENT NEXT
PROJECT TYPE Corporate
LOCATION Los Angeles, CA
SQUARE FOOTAGE 11, 300
YEAR Senior Studio, Fall 2016
PROGRAMS USED Revit, Photoshop
SUMMARY NEXT is a global architecture and interior design firm that is relocating their Santa Monica, CA office to downtown Los Angeles, CA. With this relocation, the leaders of NEXT are looking to refresh local brand presence, re-evaluate needs, eliminate outdated ways of working, and design a work studio of the future. CRITICAL DESIGN CONSIDERATIONS Maximize real estate through multi-functional spaces Increase employee engagement and productivity Eliminate owned/assigned private offices Encourage cross-generational mentoring Enable community outreach Recruit and retain top talent
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PRELIMINARY BLOCKING Studio
WorkCafe
Conference & Training
Resource Lab
Private Office
Library
Reception
Not In Scope
Blocking Diagram
PALETTE OF PLACE Share
I/ Share
We/ Share
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We
We/ Own
I/ Own
Palette of Place Diagram
Own
MODES OF KNOWLEDGE WORK Tacit
Socialize
Learn
Tacit
Explicit
Focus Modes of Knowledge Work Diagram
Collaborate Explicit
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Finished Floor Plan / Scale: 1/16” = 1’-0”
LEGEND OF SPACES 1. Design Studio 2. Mother’s Room 3. Makerspace 4. Toilets
Momentum Marathon
5. Private Phone Room 6. Private Office Space 7. Resource Center 8. Small Conference Room
DesignTex Chiyogami
9. Medium Conference Room 10. Large Conference Room 11. Reception 12. Work Cafe
DesignTex Rove
Momentum Marathon
13. BIM/VR/ Training Room 14. Design Library
ArcCom Harlequin
Polished Concrete
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Rendering of Studio Space 4
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DESIGN NOTES - STUDIO 1. Steelcase Media Scape Lounge with Turnstone Scoop Stool
Pin-up and ideation space to promote collaboration
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2. Turnstone Campfire Big Table with Steelcase Qivi Chair
Flexible workstations that enhance focus but still allow employees to communicate easily
5. Steelcase Together Bench with Turnstone Campfire Skate Table
Touchdown station for visiting remote workers
3. Steelcase Brody WorkLounge Chair Relaxing lounge space for focused individual work
Enlarged Plan of Studio Space
4. Steelcase Answer 120 Degree WorkStations with Steelcase Think V2 Chair
6. Turnstone Buoy Seating with Turnstone Campfire Paper Table Touchdown spaces for socializing & collaborating
DESIGN NOTES - WORKCAFE 1. Steelcase Lagunitas Lounge Seating with Lagunitas Table
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2. Turnstone Campfire Big Table with Steelcase QiVi Chair 3. Coalesse Massaud Lounge Chair with Turnstone Campfire Paper Table
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4. Coalesse Together Bench 5. Steelcase Media Scape Table & Media Scape Lounge Enlarged Plan of WorkCafe / Scale: 1/8” = 1’-0”
Rendering of WorkCafe
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Rendering of Group Counseling Room
P R E G N A N C Y M AT T E R S
CLIENT Pregnancy Matters
PROJECT TYPE Clinical Healthcare
LOCATION Carbondale, IL
SQUARE FOOTAGE 4,033
YEAR Senior Studio, Fall 2016
PROGRAMS USED Revit, Photoshop, InDesign
SUMMARY Pregnancy Matters is a non-profit center for women who think they are pregnant, are pregnant, or have children. They provide free health services, emotional support, and educational workshops. They are looking to expand in order to accommodate more women and families as well as professionals. CRITICAL DESIGN CONSIDERATIONS Increase office space for medical professionals Enhance collaboration among employees Secure the reception area to maintain privacy Create separate administrative and service spaces Incorporate a variety of counseling spaces Eliminate harsh lighting conditions Encourage wellbeing
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Rendering of Reception and Waiting Area
CUSTOM MILLWORK In order to create a reception space that is more secure and private, the design features a custom builtin desk. The round shape creates an inviting atmosphere as the clients enter the facility. Another unique feature of the reception desk design is a built-in closet space that displays seasonal clothing items available for the mothers and their children to take home free of charge. Not only does this help create a more residential feel in the space, but this also creates a feature space where clients can spend time while they are waiting.
Plan View of Custom Millwork
Elevation View of Custom Millwork
Section View of Custom Millwork
LEGEND OF SPACES 1. Reception 2. Waiting Area 3. Copy/Resource Area 4. Break Area 5. Counselor’s Office 6. Director’s Office 7. Assistant Director’s Office 8. Conference Room 9. Touchdown Space 10. Janitorial Storage 11. Staff Toilet
12. Ultrasound Toilet 13. Ultrasound Room 14. Laundry 15. Donation/Sorting Room 16. Medical Storage 17. Group Counseling 18. Small Counseling Room 19. Large Counseling Room 20. Children’s Play Area 21. Toilet
Finished Floor Plan / Scale: 1/16” = 1’-0”
REFLECTED CEILING PLAN LEGEND Armstrong 2x2 ACT Gypsum Wall Board Recessed LED Troffer
10’ Ceiling Height A.F.F. 10’-6” Ceiling Height A.F.F. 12’ Ceiling Height A.F.F.
Recessed LED Wall Washer Recessed LED Can Light Wall Mounted Sconce LED Track Lighting Pendant Light Reflected Ceiling Plan / Scale: 1/16” = 1’-0”
Exit Sign
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Enlarged Plan of Large Counseling Room / Scale: 3/16” = 1’-0”
DESIGN NOTES - LARGE COUNSELING ROOM A. OFM Interplay Chair This allows for the counselors to engage with the client face to face and take notes simultaneously if necessary.
B. Wall Mounted TV Monitor with Bookcase This allows the counselors to show clients online resources and provide helpful reading materials.
C. Camber Sofa Chaise This sofa chaise creates a residential atmosphere for clients so that they feel more comfortable during their visit. The chaise lounge also helps create a separation of space between the kid’s zone and the counseling zone.
D. Kid’s Zone This area features a chalkboard for kids to play with and beanbags for kids to lounge on while the mothers are speaking with the counselor. In order to personalize the space, all of the artwork in the zone was created by the kids who visit the clinic. Rendering of Large Counseling Room
Enlarged Plan of Exam Room / Scale: 3/16” = 1’-0”
DESIGN NOTES - EXAM ROOM A. Swivel Wall Mount for TV Monitor This allows for the physician to angle TV monitor towards the client and her guests to view the images during an ultrasound appointment.
B. Midmark Power Exam Table 604 Series C. Midmark Care Exchange Workstation This station features a mounted computer monitor with the ultrasound equipment stored below. This station is connected with the TV Monitor in order to display ultrasounds on the large TV.
D. Midmark Traditional Exam Room Casework Rendering of Exam Room
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Rendering of Sales Floor from the Vestibule
ONE ABOVE
CLIENT One Above
PROJECT TYPE Retail
LOCATION San Diego, CA
SQUARE FOOTAGE 5,400
YEAR Junior Studio, Spring 2016
PROGRAMS USED SketchUp, Revit, Photoshop, InDesign
SUMMARY One Above is an upscale specialty retailer of women’s active wear that was created by Fashion Merchandising students. The mission of One Above is to empower women by promoting wellness and building confidence. Interior Design students were then challenged to create a flagship retail space based on the brand strategy and direction provided in order to create a space that reflects One Above and appeals to their target market. CONCEPT In order to create a relaxing and inviting environment that empowers and energizes women, the design features a harmonic blend of soothing natural materials and tones with dominant geometric patterns. Strong angular axises allow for great visuals throughout the store making it easy for customers to find what they are looking for and for sales associates to monitor the floor. These angles are also featured on the 2nd floor in the multi-functional Yoga Studio. The rhythmic geometries create well organized displays and storage that evoke a calming effect.
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CLIENT VISIONING In order to better understand the aesthetic the client wanted for their space, I created multiple vision boards for the client to look through and determine which images best encompass their brand. From the schemes presented to the client, these images were the ones that stood out to the client as being the best representations of what they would like their store to look and feel like.
DESIGN DEVELOPMENT Based on client feedback from the initial visioning session, I created a few preliminary design solutions for the client to review. They approved the solution which featured strong angular axises and a green wall at the pointof-sale. From there I went on to further develop that solution to create the final design for One Above.
LIGHTING STUDY Since lighting is such an imperative component of retail design, multiple study models were created in order to study how to best light the merchandise in a creative and effective way. The initial model was cut out by hand to do a quick preliminary study. The final model was created using AutoCAD and a laser cutter to help demonstrate how the lighting works in the space. The main fixtures used in the design were Linear LED Strip fixtures and ceiling mounted LED spotlights.
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LEGEND OF SPACES
LEGEND OF FIXTURES
1. Seating Area 2. Welcome Area 3. Sales Floor 4. Cashwrap 5. Dressing Rooms 6. Toilet 7. Receiving/ Storage Space
A. Nesting Table
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B. Display Cubes for New Arrivals C. Four-Way Hanging RackFeatured Collections
LEGEND OF SPACES
DESIGN NOTES
1. Yoga Studio 2. Personal Storage 3. Equipment Storage 4. Toilets
The yoga studio is a multipurpose space that is used for yoga classes as well as conferences and seminars.
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D. Tiered Display ShelfFolded Basics
The yoga studio can accommodate a max of 32 people for a yoga session.
E. Gondola ShelvingAccessories
Level 1 Floor Plan / Scale: 1/32”= 1’-0”
Level 2 Floor Plan / Scale: 1/32” = 1’-0”
Rendering of Sales Floor from Cashwrap
Rendering of Yoga Studio
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THANK YOU! Any questions please feel free to contact me at daynademrosiu@gmail.com