DAYNA MAILACH INDUSTRIAL DESIGN AND DESIGN STRATEGY
daynamailach.com
|
dcmailach@gmail.com
|
646.300.3511
CONTENTS
LOTUS: SPECULUM REDESIGN
03
JIMOTO: HELPING YOU SEE YOUR CITY
19
SPARKLET HOME LIGHTING
29
PROJECT MEGA: MARS CANYONEERING
37
PLANK LAPDESK
51
STREET SIGN REDESIGN
58
DRAWING AND CONCEPT SKETCHES
65
“We depend on our surroundings obliquely to embody the moods and ideas we respect and then to remind us of
them. We look to our buildings to hold us, like a kind of psychological mould, to a helpful vision of ourselves. We arrange around us material forms which communicate to us what we need - but are at constant risk of forgetting what we need - within. We turn to wallpaper, benches, paintings and streets to staunch the disappearance of our true selves.”
-Alain de Botton, The Architecture of Happiness D AY N A M A I L A C H
LOTUS: SPECULUM REDESIGN MEDICAL DESIGN
D AY N A M A I L A C H
3
SPECULUM Medical
A speculum design that maintains functionality while being less invasive and putting patients more at ease.
D AY N A M A I L A C H
4
1.0
BRIEF
BRIEF
How might a speculum design maintain functionality, while being less invasive and putting patients at ease?
Both factors must be considered to reduce the level of emotional and physical discomfort of the current gynecological examination process,
G OA L
The goal of this design is to prompt a more gentle practitioner approach and create a more comfortable instrument for patients. because both are extremely linked, especially in the context being examined.
D AY N A M A I L A C H
5
Problem: Women avoid gynecology exams because of physical and emotional discomfort. Patients avoid annual checkups, and cases of cervical cancer, and other diseases and conditions remain undiagnosed.
6
62% 62%
53%
62% said ALL gynecology exams are uncomfortable
53%
53%
53%
53%
53%
said they experience both physical and emotional discomfort when being examined by a gynecologists
D AY N A M A I L A C H
6
62%
62%
53%
93%
53%
11.4%
of cirvical cancer could be prevented by 93% screening and HPV vaccination. 93% More than 12,000 women get cervical cancer every year.[12]
of women reported they had not been screened for cervical cancer in the past 5 11.4% 11.4% years; (23.1% for women without health insurance, 25.5% for those without a regular health care provider). [12] D AY N A M A I L A C H
7
D r. An t hony T i zz a n o, Obstetrician-Gynecologist, Cleveland Clinic
D r. K a r i n a Ha be r, Mount Sinai fellow in Minimally Invasive Gynecological Surgery
Ya e l Pe cc hi ol i Medical Student
Unaware of “Work Arounds�: Doctors warm metal speculums in water because the coldness of the instrument is distressing for patients. Blades are pinched closed between the index and middle finger upon insertion and removal (tool not designed for this), practitioners turn the instrument while inserting to prevent pinching. Some practitioners never use height lock on instrument because difficult and time consuming to close. Practitioners manually try to open bills more slowly (gives patient a chance to adjust).
REheat D AY N A M A I L A C H
8
2.0 Sketch Model and Process Examining The Instrument and How It Functions
RESEARCH I explored how the speculum might work and react while in use and under compression. The ergonomics, user-interface, and sense of balance and control in the hand were examined while under conditions as close as possible the conditions a patient and practitioner might experience. D AY N A M A I L A C H
9
Ideation, Sketches, Specs, User Journey
D AY N A M A I L A C H
10
Sketch Models D AY N A M A I L A C H
11
Form Inspiration D AY N A M A I L A C H
12
Sketch Modelling and Form Exploration
D AY N A M A I L A C H
13
I decided to focus my design on: A) Initial Insertion
Making the initial moment of insertion a more comfortable by making a more ergonomic bill shape.
B) Slower Opening
Making the initial opening occur at a fixed, slower pace (for those doctors who may be less gentle, and more quick, with their patients).
C) Facilitate Self-Insertion
Facilitating a future where women may be more comfortable with self-insertion.
D) Less Intimidating, More Ergonomic
Make an overall more beautiful and ergonomic form, so that it may be visually less intimidating to patients and doctors, and so that the form facilitates its functionality.
D AY N A M A I L A C H
14
After exploring different approaches, I decided to make a handle that spins to open the speculum bills vertically. speculum bills vertically. D AY N A M A I L A C H
This user-interface was chosen because: - Maintains functionality - Effectively slows, regulates pace of opening of the speculum without being too slow - Mechanism could be kept away from the patient’s body - The design would still require minimal parts, be easy to clean - The design would still look and work similarly to traditional speculum – so as to coincide with practitioners training 15
D AY N A M A I L A C H
16
3.0 Final Design
D AY N A M A I L A C H
17
D AY N A M A I L A C H
18
JIMOTO: HELPING YOU SEE YOUR CITY SERVICE DESIGN
D AY N A M A I L A C H
D AY N A M A I L A C H 19
CONCEPT
Our team believes that modern navigation should be easier to use, more engaging and should improve one’s spacial memory. We observed that modern GPS systems are not designed for short-distance, on-foot journeys. Navigating today is a passive process, often leaving the user without the ability to recall how they travelled to their destination. With our Jimoto map and system, we created a more natural mapping experience that you can access on our app or in a convenience store location. We combined both birds-eye view
and street view, to give users visual cues as they use the map. We also simplified our map to include just the necessary landmarks so that users are not overwhelmed by too much information. Traditional GPS systems can weaken one’s special memory because they do not engage the user. With the use of Jimoto, people will find navigating more engaging, more memorable and more enjoyable to see their cities, all while developing their spacial memory. VIDEO ** Winner 2015 CORE77 DESIGN AWARDS: Service Design Student Notable **
D AY N A M A I L A C H
20
RESEARCH, INITIAL INSPIRATION, IDEATION
Our process in developing this design started with many sketches and sketch models. We began by researching and studying navigation – environmental graphic design, way finding, the different GPS systems and applications currently available, tour maps, artistic maps, old maps (and compared the information displayed to the information displayed on newer maps), and even how animals and sailors navigate. IDENTIFYING THE PROBLEM We started by interviewing strangers about their pleasure and pain points while navigating, and by observing people
navigating within an urban environment. Then, our team ran a series of ideation sessions and began sketching. One source of inspiration were the Ammassalik wooden maps. These are tactile maps made by people from Inuit communities on the Greenlandic coastlines. In the 1880s, Gustav Holm led an expedition to the Ammassalik coast of eastern Greenland, where he met several Inuit communities, and returned to Denmark with several of these navigation tools. The carvings on the top and bottom of the map allow the user to landmarkmatch to find their way home.
D AY N A M A I L A C H
21
INTERVIEWS, RESEARCH, SKETCH MODELLING AND TESTING
As the project and the models progressed, the clarity of what we wanted to accomplish with our design became ever clearer. Our team wanted a more fun, engaging map that developed ‘mental mapping’ skills for the user. We 3D-printed tactile versions of the map, and played with the idea of a landmark ‘wheel’ which would allow the user to use relative locations of landmarks to quickly find the general direction they should be moving in. When users in testing were finding this difficult to use and understand, we decided to go backward and think again about how we could translate our strategy of landmark matching into something visual and functional.
D AY N A M A I L A C H
22
D AY N A M A I L A C H
23
INTERVIEWS AND USER TESTING ITERATIONS
Hand-drawn 3D/birds-eye view prototype of map redesign for navigation system.
Multiple stages of field work performed. First, tested for landmark recognition. Later, tested with hand drawn map. Recorded how successful, time of journey, spoken thought process of tester. Followed up with interview about experience.
D AY N A M A I L A C H
24
FINAL CONCEPT
CONVENIENCE STORE APPLICATION Shows possible customization options of 2D/birdseye-view map, created by designers and locals.
D AY N A M A I L A C H
25
FINAL CONCEPT
We decided to create this simplified combined birds-eye/street-view map with a customizable feature. In testing of this newest map with different users, all successfully travelled from their starting point to their unknown ending point without any outside assistance, while progressing at a medium speed. All users agreed that using the map was fun and that they would want to use it again even though it was slightly more time consuming than some GPS systems. All stated that they were willing and enthusiastic to use the map design again.
Customization option – bare minimum information. Structures shown at turning points, relevant streets shown.
Customization option – logos of major local business. Structures shown at turning points, relevant streets shown, logos shown.
With the Jimoto map and system, we created a more natural mapping experience that you can access on our app or in a convenience store location. We combined both birds-eye view and street view, to give users visual cues as they use the map. We also simplified the map to include just the necessary landmarks so that users are not overwhelmed by too much information. Jimoto gives the option to customize which visual landmarks are used, for example colors, logos, signage, etc. This is all to create a more natural and personalized mapping experience.
Customization option – colors of structures shown. Structures shown at turning points, relevant streets shown, logos shown, colors of building shown.
N
N
N
basic logos colors all surrounding buildings
223-0061 Kanagawa-ken, Yokohama-shi, Kōhoku-ku, Hiyoshi, 4 Chome−12
START
START
START
N
223-0061 Kanagawa-ken, Yokohama-shi, Kōhoku-ku, Hiyoshi, 4 Chome−12
223-0061 Kanagawa-ken, Yokohama-shi, Kōhoku-ku, Hiyoshi, 4 Chome−12
basic logos colors all surrounding buildings D AY N A M A I L A C H
Customization option – all shown. Structures shown at turning points, relevant streets shown, logos shown, colors of building shown, and all surrounding building shown.
START
basic logos colors all surrounding buildings
basic logos colors all surrounding buildings 26
FINAL CONCEPT
iPHONE APPLICATION Shows customization options of 2D/birds-eye-view map, created by designers and locals. With our mobile application and our convenience store application that fits into an existing system, it is easy to access Jimoto D AY N A M A I L A C H
27
TEAM MEMBERS
D AY N A M A I L A C H
28
SPARKLET HOME LIGHTING LIGHTING DESIGN
D AY N A M A I L A C H
29
CONCEPT The Sparklet Series is a new approach to home lighting – neon. Neon, only used for advertising or in commercial art in the past, makes a subtle, funny reference, seen over a dining room table. It shows that you don’t really care about wearing white after labor day or about what’s appropriate business casual attire. The form of the Sparklet is also unexpected and spontaneous, and makes light feel fluid and interesting from all angles. The piece makes a reference to the image left in our minds when, as a kid, we played with sparklers during the summer. It gives a sense of familiarity and nostalgia, even without the awesome punchy colors of light. And, it lasts just as long as an LED. VIDEO Featured on YankoDesign , MocoLoco , Designspiration , SohoMod
D AY N A M A I L A C H
30
PROCESS
IDEATION
DRAW AND SKETCH
WIRE STUDIES, SKETCH MODELLING
NEON SHOP TO MAKE WORKING MODEL
Form and Wire Studies. Sketch Models.
D AY N A M A I L A C H
31
PROCESS Images top to bottom: heating glass preparing to bend, waiting for tubes to cool, preparing to vacuum, fill, and seal tubes.
D AY AY N NA A M MA A II LL A AC CH H D
32
x x 768 pxv
Images for renderings taken from TheSelby.com, midcenturymodernlighting.org, www.outletaoo.net, www.designbuildideas.eu. Neon bent at Brooklyn Glass – http://www.brooklynglass.com D AY N A M A I L A C H
33
D AY N A M A I L A C H
34
D AY N A M A I L A C H
35
D AY N A M A I L A C H
36
PROJECT MEGA: MARS CANYONEERING PRODUCT DESIGN
D AY N A M A I L A C H
D AY N A M A I L A C H 37
D AY N A M A I L A C H
38
D AY N A M A I L A C H
39
D AY N A M A I L A C H
40
INITIAL RESEARCH AND PREDICTIONS
D AY N A M A I L A C H
41
INITIAL RESEARCH AND PREDICTIONS
D AY N A M A I L A C H
42
D AY N A M A I L A C H
43
IDEATION AND INITIAL SUB BRIEF
D AY N A M A I L A C H
44
INITIAL CONCEPT
INITIAL CONCEPT
D AY N A M A I L A C H
45
FINAL CONCEPT
FINAL CONCEPT
D AY N A M A I L A C H
46
FINAL DESIGN
PROJECT MEGA: ROCK CLIMBING AND EXPLORATION ON MARS Project MEGA (Mars Exploration Geological Adventure) is a tool for Mars’ inhabitants to collect data about Mars’ geology and history while installing recreational rock climbing infrastructure. Whether on earth or alien soil, the curiosity to explore and the drive to be active are at the heart of human nature. This is what drives Project MEGA. Our largest insight came from Sam McConnell, a desert explorer that we spoke with – humans want to explore, to experience and to be in a place no human has ever touched. Mars is slated as the most probable locale for mankind’s first extraterrestrial colony. Scientists and explorers
HOW IT WORKS Equipped with a drill and specialized bit, an explorer-athlete climbs down a canyon wall and drills for core samples at points of geological interest. When drilling is complete, a part of the drill bit remains lodged securely in the rock face. The climber fits a climbing hand hold embedded with a GPS chip into the anchored bit. The core samples are stored in holsters on the climbing harness. As the climber continues, they leave behind a pathway of hand holds for others to use and enjoy. The GPS tags allow scientists to have a map of the samples for precise referencing and future research. Project MEGA will be enabled by future advancements in space suit technology. Light, tight MCP (mechanical counter-pressure) suits will afford Mars’ inhabitants greater flexibility and independence as they explore the Martian landscape.
D AY N A M A I L A C H
47
FINAL DESIGN
WHY MARS? With the largest canyon in the solar system and ⅓ the gravity of Earth, Mars is an ideal place to take the sport of rock climbing to a whole new level. We envision that canyoneering will be part of Martian culture as way for its inhabitants to exercise while exploring this unknown world. An active lifestyle is also proven to support mental well-being, which will be an important concern for those living in such an extreme and isolated environment as space. Taking advantage of Mars’ lower gravity, these tools act as an aid to climbers that are weaker or stronger, and to those with acquired injuries or illnesses. Project MEGA makes canyoneering accessible to many different types of Mars explorers while facilitating truly ground-breaking scientific discovery.
D AY N A M A I L A C H
48
FINAL DESIGN
D AY N A M A I L A C H
49
TEAM MEMBERS
D AY N A M A I L A C H
50
PLANK LAPDESK PRODUCT DESIGN
D AY N A M A I L A C H
51
CONCEPT The Plank allows users to work, live, eat, procrastinate in bed, and then folds away easily. If using it to work, The Plank raises the computer closer to eye level to prevent neck injury, and gives a safe surface to rest the computer on.
No more soft-bottom lapdesks that are neither comfortable nor functional. Its the only miniature desk that that actually allows you to work and procrastinate in bed. VIDEO ** 3RD Place Winner UMBRA x Pratt Industrial Design Competition, 2014 **
D AY N A M A I L A C H
52
Inspired by a problem that I experienced myself. I periodically enjoy working from my bed, especially when sick or when doing side project work. I also sometimes bring a computer to my bed to watch a movie or chat on social media. But I could never find a product or a way to do this optimally. Leaving a laptop on a bed or straight on bed sheets is dangerous. Computers need to be able to fan and cool themselves, and sheets and comforters can block this. The heat from a computer can sometimes burn sheets and run the risk of starting
SKETCHES AND IDEATION
a fire. As well, when drawing or reading, additional height above one’s lap is needed to prevent hunching over oneself, but also for better maneuverability. Over the years I have tried lapdesks, stacking books on the bed and using different tray tables. All of these hacks or products failed in some way, and were never able to disappear discretely like I wanted, nor did they look particularly beautiful. When the opportunity to design a product for Umbra arose, I jumped at the chance to tackle this problem.
D AY N A M A I L A C H
53
SKETCH MODELLING
IDEATION
DRAW AND SKETCH
FOAM AND WOOD SKETCH MODELS, TESTING WITH USERS
D AY N A M A I L A C H
CAD SOLID MODEL AND RENDERING
54
FINAL DESIGN
D AY N A M A I L A C H
55
D AY N A M A I L A C H
56
D AY N A M A I L A C H
57
STREET SIGN REDESIGN SYSTEM DESIGN
D AY N A M A I L A C H
58
FINAL CONCEPT
A global non-language-based, color and symbol system for main streets, so that street signs indicate the type of street and so that the signs may be used as landmarks themselves.
CONCEPT The system would work as a part of a global system, but symbols and colors would be culture-specific. Inspired by global tube and subway maps, this signage would act as a supplement to any current street-name-signage system being used in the city. It gives VISUAL CUES built into an aerial view which enables AIMING and SCANNING – the colors and symbols on street signs double as landmarks, are non-language based. This system could also be very easily incorporated into an augmented reality system, where no physical changes would need to be made to street signage. This design brings street signage into the future, and embraces our world shifting towards a more global community. BRIEF How might street signage be more VISUALLY MEMORABLE, NON-LANGUAGE BASED, PART OF A GLOBAL SYSTEM?
D AY N A M A I L A C H
59
INITIAL RESEARCH AND PREDICTIONS
When navigating in a city there is constant looking up and down, phone-checking, because our dependency on GPS systems. RESEARCH Below is an image of street layout of different cities. They are all very different. Currently there is no public aid in quick comprehension of the organization of the streets and street hierarchies. Because of this variety It is very difficult, therefore, (on a global scale) for those who have never been to a city to begin to navigate.
NEED Street names, and sometimes street sign maps, are the only public navigation tools that exist on streets today. Why is this? Why have street signs not evolved or developed with the rest of our public spaces? With our tech? This is because there is NO FOCUS on navigation, foot traffic in streets – the focus is always on traffic and safety, which overlooks a need in our cities. With the global community increasing, and the increase in the population of our cities, aids are needed to help people find their way in unfamiliar, pedestrian-friend urban centers. Being dependent on GPS systems weakens brain spacial memory. We need to take people off of their phones and ask them to look around.
D AY N A M A I L A C H
60
FINAL DESIGN
D AY N A M A I L A C H
61
FINAL DESIGN
VIDEO
D AY N A M A I L A C H
62
FINAL DESIGN
SOLUTION Global signage system was developed – a color and symbol system for main streets. The system would work as a part of a global system, but symbols and colors would be culture-specific. Inspired by tube and subway maps, this signage would act as a supplement to any current street-name-signage system being used in the city. It gives VISUAL CUES built into an aerial view, which enables AIMING and SCANNING.
D AY N A M A I L A C H
63
FINAL DESIGN
D AY N A M A I L A C H
64
DRAWING AND CONCEPT SKETCHES
D AY N A M A I L A C H
65
D AY N A M A I L A C H
66
D AY N A M A I L A C H
67
D AY N A M A I L A C H
68
SKILLS
EXPERIENCE
Visual Communication and Storytelling // Ideation, Storyboarding, Environment, Concept and Presentation Drawing, Color and Form Skills, Photography, Graphic Design, Short Films.
Production Intern. Local Projects. New York, NY, USA. SUMMER 2014 Completed project-specific assignments from Designers and Project Managers. Assisted in providing staff support, administration, and coordination for studio. Assisted in managing supplies, inventory, equipment and physical space.
Design Research // Specialist and User Group Interviews, User Testing. Manual and Prototyping // Sketching and Drawing, Sewing and Patterning, Laser Cut, Foam Models, Vacuum Form, 3D Print, Basic Wood Shop. Photo editing, Vector graphics // Adobe Photoshop, Illustrator, InDesign. Solid Modelling // SolidWorks, Keyshot, SketchUp, Maya, Pepakura, TopMod. Video Editing and Making // Adobe Premiere. Teamwork // Leadership, Organizational, Self Motivated, Enthusiastic. AWARDS 2015 Service Design Student Notable, Core77 Design Awards 2014 2nd and 3rd Place UMBRA x Pratt Industrial Design Competition 2011 1st Place Home Sweet Home Competition
Design Consultant. Pernod Ricard. London, England. JUNE - NOV 2015 Worked with team and Pernod Ricard’s innovation team, BIG, to create a new retail experience for wine and spirits. Design Consultant. Colgate Palmolive. New York, NY. JAN 2014 Worked with team to create a new retail experience for toothpaste products. Visual Display Design Intern. Anthropologie. (Upper East Side Location) New York, NY, USA. SUMMER 2014 Created newest store window display / art installation piece. Sourced materials for displays. Operator. Rapid Prototyping Lab, Pratt Institute. Brookyln, NY, USA. JAN-MAY 2014 Operated and offered expertise in high end laser cutting equipment for students. Applied interpersonal and problem solving skills. Mechanical Systems Manager. Queen’s University Solar Design Team (QSDT), Kingston, ON, Canada. MAY-AUG 2011 Sized (created building load model), priced, designed HVAC system and sustainable supplementation. Collaborated on interdisciplinary projects, ideas and research direction with team members, faculty. EDUCATION
INTERESTS
PRATT INSTITUTE, Brooklyn, NY, USA 2013 - PRESENT Masters of Industrial Design.
Yoga and dance, Making and designing clothes, Visiting exhibits and blogging, Playing and studying the violin, Video making, Rock choir
KEIO UNIVERSITY, Tokyo, Japan 2014-2015 Global Innovation Design (GID) Program: Keio Media Design (KMD). ROYAL COLLEGE OF ART/IMPERIAL COLLEGE, London, England 2015 Global Innovation Design (GID) Program: Innovation Design Engineering (IDE). QUEEN’S UNIVERSITY, Kingston, ON, Canada 2008-2012 Bachelor of Science, Mechanical Engineering.
D AY N A M A I L A C H
I am a small but passionate designer whose work focuses on products and experiences to create a positive impact on the world, with a human-centric approach. I love thinking playfully and I am a natural problem solver. I also am a strong storyteller and a valued team member. My personal interests are diverse, and range from space exploration to fashion to food anthropology to new tech. I believe that causing a little change in many lives and communities can have a great effect, and I believe that good design is honest. DAYNA MAILACH Designer
E | dcmailach@gmail.com W | daynamailach.com P | 646.300.3511 A | 200 willoughby ave, apt.1611B, brookyln, ny, 11205- 7537
I am interested in gaining additional knowledge and experience in industrial design and design strategy. I am also usually interested in doing work that is weird or fun.
D AY N A M A I L A C H