colour
CLARA CASAS BONILLA
reborn in colour
from
BLINDNESS
All along this first part of the book, there are
DISCLAIMER
going to be pictures used not only from BLINDNESS that as well pictures from Ren Hang will be utlilized. They will be adopted so as to express visually in better terms the wanted message. The Chinese photographer & poet was known mostly for nude photographic portraits of his friends. in order to express himself and be free, despite, His work was significant for its representation of in a great amount of his pictures the models are Chinese sexuality within a heavily censored so- deprived of their sensorial faculties as their eyes ciety; so he fighted face to face with things that for example, so they will be experimenting temwere socially not accepted and he did it anyways poral blindness because of external factors. This expresses visually much better the essence of the brand’s values and that is why these pictures will be displayed during the firm’s presentation.
Kyu Yong Shin
Ji Sun Park
ABOUT THEM N O W
Speaking to Shin Kyu Yong and Ji Sun; the modest and discreet designers behind the label, you wouldn’t think the exuberant and wildly sexual exhibitionism explored in their collections was dreamt up by this 28-year-old couple. “The reason I express non-gender is for the purpose of invading my own prejudice,” Ji tells me.
BLINDNESS IS A HIGHLY INFLUENTIAL SOUTH KOREAN BRAND WHICH IS IN SEOUL & WAS FOUNDED IN SPRING OF 2013. They stand for the unification of contemporary beyond every season, at the same time comart and youth culture.Together with it, the brand pleted by original concepts together with the wants always to keep innovating and surprising use of amazing artworks and contemporary the world with their groundbreaking ideas that fabrics in their modern mood. they always end not being only ideas that they turn into real amazing things. BLINDNESS likes to be recognised for their signature minimalism merged with timeless signs
For men and women who want high-end fashion and good quality at reasonable price.
WELCOME 어서 오세요
In this paper it is going to be explained what it is needed for the brand to develop an entire whole new editorial line in order to change the perception they have at the moment and express a new idea related to what they have always wanted to transmit but within a different perspective. This new approach will give them more power to communicate their main message which in this case, is the fact of being blind of what everyone else is doing and just focusing on what you want to do. Also, the founders say that to become blind to other designers is to let yourself
become truly creative and free, because they are not interested in copying anyone or recreating something that has already been done. In this new editorial line, colour is going to predominate over their usual soft palette so as people finally realises that being blind for a period of time is good because you can grow your imaginative inner self and to remind fully creative. But at one point, after this first stage see the reality and find your correct path. So of darkness it always appears colour to brighten you do not err on the route you have always up your mind, that is good to not see anything wanted to follow. for a while but afterwards you will have to open Now, Blindness will be this light, the light that up your eyes to
will make you find your way, the light of colour that brings you to the following stage of life you are looking forward to enter to; COLOUR.
EDITORIAL IDEA
FOR
reborn in colour
CONCEPT
To begin with, the editorial will be narrating a love story (to cherish the story of the two directors of the brand) between the diverse models who will be gender fluid, to stay true to the brand values as well, and keep defending the constant changes of the society that need to be accepted. As well it will have an artistic image so as to show that by not being afraid of being yourself, amazing things can be realised.
LOCATION & LIGHT
The location will be varying. The different scenarios will all have a “night life� touch and will have also references of the vapor wave movement.
The light in each place will have a huge imporatance; as the new approach of the brand will be the fact that after blindness we all need to integrate colour in our lives; this will be shown with coloured lights; mainly neons. So the illumination in each scene will be highly influential for the wanted message.
use of light
As previously mentioned, the use of light will be extremely relevant for the editorial’s execution. The light will be always coloured, but not always there has to be one colour in the light that also there can be several of them merged, creating radom combinations in order to trick the reader’s eye.
MODELS
The models have been chosen both male and female but they can be confusing in terms of gender classification. So as to spread the message in wider terms, it will be useful to integrate inside the campaign some known faces that make this approach more international.
These worldwide known models are Adwoa Aboah and Jaden Smith. The model list; Erika Linder, David Chiang, Jack Paulo, Andreja Pejic, Enugeniy Sauchenka, Louis Baines, Tyvanni Osaheni, Rafael Perez Vito-Basso, Roy Van Leeuwen, Abby Hendershot and Harmony Boucher.
PHOTOGRAPHY STYLE
The photography style is going to be focused in transmitting freedom, but at the same time mystery with a tenuous light and casual vibes. It needs to be stated that some pictures will be shot in an analogic camera. All of them will have a strong power but at the same time being elegant and casual. As the main editorial theme is the “guidance� the
colour light will give you, as it has been previously stated this will be shown by the use of light in the different picture localisations. The use of models will be in groups and individual. And the chosen photographer is Glen Luchford because of his great fashion photography. He usually shoots in exterior places, and makes people look as it was a casual photo. He is the perfect professional to capture the wanted mood.
STYLING
The clothes are going to be the ones the firm already has, the only change that is going to be noticed in terms of the styling will be the fact some models will be partially naked in order to grab the reader’s attention.
editorial 사설
photography by Glen Luchford clothes by BLINDNESS which now is has been reborn in colour
ART IS -REAL
catalog 항목 일람
reborn in colour
t-shirt cotton non-colour ref 234141 90â‚Ź. button up chain shirt. ref 898802 190â‚Ź
translucid silk blouse ref 456637 300 â‚Ź red neoprene pants ref 556738 550 â‚Ź
silk kimono square ref 009887 1005â‚Ź
velvet track dress ref 432866 980 â‚Ź
faux fur coat ref 447848 1550€
night lilly dress ref 783990 1200â‚Ź
pattern silk kress ref 778665 1900â‚Ź
website 웹사이트
It has been decided that the website is going to be a digital support to the main editorial and catalogue, as both have the same concept base. So as people can know about the platform and be aware of this new movement “reborn in colour� all over social media and inside the shops it is going to be a special sticker displayed all over the place for the people
to be able to take pictures and then directly see the catalogue in their phones. The contact part is extremely relevant as the website will mainly be used to get feedback.
w w w .r e b o r n i n c o l o u r .w o r d p r e s s .c o m
COLOUR BA Fashion Marketing & Communication LEVEL 5 2017-2018 5FAMK003C Visual & Video Techniques CWK1 Nicolas Godon