How to Use TikTok as a Marketing Tool
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ikTok is a mobile app launched in 2017 for Android and iOS. It allows users to make short, looping videos packed with special effects and musical pieces attached. With over 800 million installs and over 500 million monthly active users (most of them being young adults), it’s a perfect platform for marketing.
1. Create your brands' own channel for videos relevant to your business A lot of brands usually already have well established Instagram and/or Snapchat accounts where video is the focus. But the common trend is for these brands to use TikTok for more lighthearted, satirical video content that may not make the main platforms. Examples of brands who do this are the NBA, The Washington Post and even the San Diego Zoo. How can you apply this technique to your brand? It’s simple. Take what your brand stands for and find something that’s outside of the everyday schedule but still relates to the core of what the brand is. That should be a good starting point for creating a relevant TikTok account within your brand. 12 DAZZLE
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2. Collaborate with influencers to open expand your reach If this technique has worked with platforms previously why wouldn’t you want to implement it on this TikTok as well? The point of using an influencer to perhaps takeover your TikTok account for a day or week is to bring a fresh energy to the posts. Having a recognisable individual (or group) on board is a great way for your existing audience to gain a greater sense of trust in your brand. Alongside this, it’s an effective way for you to gain your influencer’s audience as well. And remember, it’s TikTok, so keep it fun and entertaining!
3. General tips TikTok is relatively new, so methods for maximising its use will change as time progresses and the app changes. The best thing you can do is experiment! Why wait for someone to figure out a new way to make the most of this app when you can take the chances yourself and figure out what works best for your brand? Of course, observing others will teach you lessons on what works and what doesn’t but taking it into your own hands will do you a great deal of good as well.
