Dazzle Magazine Issue 32

Page 22

Curating Content for Social Media

T

he world today, has become more dependent on social media than ever before and continues to grow. Whether you are a business trying to promote themselves or a person just posting content, learning how to curate that content is essential in getting started:

What is Content Curation? Content Curation is the act of discovering, collecting, and presenting digital content that encompasses a specific subject. However, though many in the digital industry still find it a "buzz word," content curation is now becoming a marketing necessity for many companies with a strong online presence. These can include audio, video, text, and images.

Types of Content Curation Aggregation The act of diligently collecting the most relevant information about a subject, from different sources, in one location. This is one of the most common forms of content curation. Examples include; news, reddit, and reader’s digest. 22 DAZZLE

www.dazzlethemag.com

Distillation The method of curating knowledge in a simplified format, in which only the most interesting or relevant ideas are shared. Examples of this would be Ranking Charts, and “best of category lists”. “The 100 Best Novels Written in English” and “Best Books Lists” are sites that organize/curate information using the distillation method.

Mashup Is merging two or more existing content into something new and unique. This is often used in the context of music. Examples include remixes and compilations.

Chronology Is a method of curation that brings together time-based historical information to display an evolved understanding of a topic. Example; Evolution of the web is a timeline that shows the history of the web.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.