Dazzle Magazine Issue 33

Page 28

Social Media: Separating Personal and Professional Page

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ocial media has been a staple in both online and instore businesses for a few years. If you’re an entrepreneur, then you should think about marketing your business on social media. It might not be something you’re used to, but anyone can argue that social media can be essential to the progress of a business. Online businesses have been on a rise since the start of COVID-19 and while most people are not new to social media, persons who venture into online businesses are relatively unaccustomed to how managing a business whether it be online or in store, works. A single post can cause irreversible damage to a business, but social media is necessary in almost every aspect of a business. It’s up to you to master how to separate the personal from the professional. Managing a business or professional page takes more than just the knowledge of how to set up a Facebook and Instagram, or how quickly you answer messages. There’s a level of patience and tolerance that goes 28 DAZZLE

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into communicating with the general public and as an everyday consumer of social media, it’s something most people lack when using their personal social media pages. Why is keeping your personal and professional social media pages separate important?


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