A Behind the Scenes Look at Radio Caribbean International
W
e can be certain that Radio Caribbean International (RCI) is a household name when talking about popular radio stations in St. Lucia. We’ve had the privilege to speak with the current Managing Director, Tamara Gibson. She gave us an inside look on what this company is all about, it’s roots and where the RCI is headed in the near future. Tamara revealed that RCI was started by the French in 1961, and this year celebrates its 60th Anniversary. It was only in 1982 the company’s Trading Name became RCI when the French linked the Francophone Islands across the region. Few years later it was passed over to local handlers. “My mother worked at RCI from the 1970s. Sometime around 1990, herself and another employee at the time bought out the shares from the French and took ownership of it.” Today, RCI’s ownership remains in the hands of the same local handlers.
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Starting with their tagline ‘The Caribbean Sound’, RCI is most well known for playing Caribbean music and featuring news, to keep it simple. Tamara added “We do a mixed programming style to keep things balanced between informative and entertaining.” As we found out, there’s so much more that flies under the radar. For example, their events; Forever
