1 minute read
Marketing, Branding, & Promotion
MARKETING, BRANDING, & PROMOTION REVOLUTIONARY WAR DISCOVERY CENTER
LET’S TELL THE STORY
A brand platform and visual brand will inform marketing materials, building architecture, interior design, and display development. Messaging must support the Discovery Center’s unique value proposition and the broader City of Gaffney brand.
This phase will also include the creation of digital content to support the Immersive Storytelling Experience and the Living History room’s interactive touch-screen tables. The scope of work associated with these elements is significant, including historical research, storytelling, video production, and software and hardware development. In addition, the physical displays will need to be developed for the Battle Room and other locations throughout the Revolutionary War Discovery Center.
KEY FEATURES
Brand Platform and Identity • Logo • Brand Guidelines • Website • Brochures • Banners • Posters • Magazine Ads • Photography • Copy Writing • Art Direction • Videography • Programming
Digital Content • Immersion Video (x 4) • Touch-screen Explore Tables
