BRANDING and MARKETING The fourth pillar of the strategic plan is branding and communications. Its goals are to uphold the Garden’s brand as a community leader, continue being an agent of change for ongoing conservation efforts and market the Garden as a place to enjoy the beauty of the desert.
Website 7.9 MILLION
5.7 MILLION
visitors
page views
BILINGUAL Launched Spanish version of dbg.org
Social Media
Launched Spaces of Opportunity website
MOST LIKED PICTURE OF 2021
spacesofopportunity.org
Media Relations 145 3,000 Journalists and bloggers hosted
garnered more than 3,000 press clips in print, digital, radio and tv
26.7 MILLION
1.8 MILLION
impressions
engagements
HELLO
HOLA
Began daily bilingual social posts
Coverage:
257,800 followers across Facebook, Instagram and Twitter
Launched TikTok and relaunched LinkedIn FOLLOW | @dbgphx
