Human Factors and Usability

Industrial Design In an increasingly sophisticated world, external form and visual detailing have become an important expression of the quality and performance of a medical device, or scientific instrument.

The space between medical devices and consumer products has become blurred and market tolerance for poorly executed visual design is low. Yet there are still some important differences between medical and consumer products. Safety must always be paramount, usability cannot be compromised and longer market lifecycles mean that visual design must transcend short-term fashions and trends. In this context we believe industrial design should be informed and relevant. It should be highly creative and push what is technically possible. We achieve this by integrating the industrial design team with research, usability and engineering disciplines and by employing designers who understand strategic context and are passionate about detail.