AUTOMOTIVE DESIGN
DONGSUNG CHOI
CURRICULUM VITAE
DONGSUNG CHOI a : 31084 Morlock St #801, Livonia, MI 48152 p : 313.694.9473 e : dchoisko@gmail.com w : behance.net/dongsung
EDUCATION
LANGUAGE
College for Creative Studies : 2010 - 2014 BFA in Transportation Design
Korean Native Speaker
Baekseok University : 2004 - 2009 Studied Graphic Design
English Fluent
EXPERIENCE Military Service (South Korean Army) : 2007 - 2009 Sergeant (Military Driver) Earned patience and endurance, leadership, responsibility, sociability, basic engineering skills, and schedule management.
AWARDS Michelin Design Challenge : 2013 Second Place Winner North American Autoshow : 2014 Model displayed in Michelin Booth Wards Auto Conference : 2014 IAC Eco Blend Award
TECHNICAL Digital Adobe - Photoshop, Illustrator, InDesign Autodesk - SketchBook Alias - Showcase Luxion - Keyshot MS - Word and Powerpoint Manual Pencil, Pen, Marker, Watercolor, Rendering, Calligraphy 3D Translation Clay/Foam Sculpting Foam Core Construction
CONTENTS CDN INTERIORMOTIVES DESIGN 2013
ALL IN ONE INTERIOR
AMERICAN CHEMISTRY COUNCIL
30% MASS-REDUCTION WARDS AUTO INTERIOR CONFERENCE
FAMILY PICK-UP TRUCK
MICHELIN CHALLENGE DESIGN 2014
DRIVEN/UN-DRIVEN MODE
SYNCRO - THREE IN ONE INTERIOR CDN DESIGN AWARDS BUICK WIN 2013
THE PROPOSAL GIVEN BY CDN WAS TO DESIGN THE THREE-IN ONE INTERIOR WHICH IS ONE OF FIVE DESIGN THEMES OF INTERIORMOTIVES COMPETITION 2013. THE DESIGN STRATEGY IS LIVELY CONNECTION BETWEEN EACH INTERIOR STORY OF PERFORMANCE DRIVE, LIVING ROOM, AND OFFICE AREA BY DYNAMIC GROUP DANCE. SYNCHRONIZATION CREATES STRONGER STORY THAN INDIVIDUAL.
POWERFUL CREATIVITY OF GROUP PERFORMANCE A group of modern dancers communicates with its audience to connect in more efficient way than single performance. Group Synchronization between dancers creates stronger connectivity than individual.
THE POWER OF SYNCHRONIZATION
INTANGIBLE ARTS CREATE FUNCTIONING ELEGANCE Body movement creates beautiful organic lines. Each line communicates with intangible abstract forms, and build a creative rule of irregularity. The organic lines and forms function as a marvelously sculpted structure and surface. A group of modern dancers communicates with its audience to connect in more efficient way than single performance. Group Synchronization between dancers creates stronger connectivity than individual. Also, an elegant fabric functions as a marvelously synchronized surfaces with the astonishing sculptures.
LEATHER OFFICE AREA FOR SECRETARY COMPUTER DRIVER’S COCKPIT BENCH STYLE SOLID SEAT
SOLID STRUCTURE D-3O GEL SEAT COUCH STYLE REAR SEAT LEATHER
STEERING WHEEL DESIGN
FRONT SEAT DESIGN IDEATION
REAR
R SEAT DESIGN & LIVING ROOM AREA
SYNCHRONIZATION OF ART AND TECHNOLOGY
2025 PLASTIC VEHICLE - CLAYTRONICS & HEXAGON AMERICAN CHEMISTRY COUNCIL SPONSORED Fall 2013
THE PROPOSAL GIVEN BY ACC WAS TO DESIGN AN 30% MASS REDUCTION VEHICLE IN 2025. HEXAGON STRUCTURE AND CLAYTRONICS TECHNOLOGY CREATE AN INNOVATIVE INTERIOR ENVIRONMENT. THE INTERIOR IS SPECIALLY DESIGNED TO SATISFY Z-GENERATION CUSTOMERS. VOLKSWAGEN DOES NOT ONLY LISTEN TO CUSTOMER’S STORY TO FIT INTO THEIR LIVES, BUT VW ALSO DESIGN BASED ON THE BAUHOUSE’S SLOGAN, ‘FORM FOLLOWS FUNCTION.’
CLAYTRONICS HEXAGON STRUCTURE
Claytronics technology interacts with tangible 3D objects by Catoms which is a combination of nanoscale robotics. Honeycomb is structured by hexagon shape which the lightest and strongest.
Light-Weight Structure 100% Plastic Body Frame
Innovative Chassis Distribution of Impact Energy
Claytronics Door and IP Panel Exterior Design Direction
Claytronics Surface on Hexagon Structure Interior Design Direction
Door Design Direction
Component Design Ideation
Seat Design Direction
IP Design Direction 1
IP Design Direction 2
CO-EXISTANCE - NATURAL MODERNISM WARDS AUTO INTERIOR CONFERENCE WIN 2014
THE PROPOSAL GIVEN BY WARDS AUTO INTERIOR CONFERENCE WAS TO DESIGN 2025 FAMILY PICK-UP TRUCK. THE VEHICLE INTERIOR IS BASED ON THE NATURAL MODERNISM. THE ARTIFICIAL AND NATURAL MATERIALS ARE INSPIRED BY COEXISTENCE OF RIO NEGRO RIVER AND SOLOMON RIVER IN BRAZIL. THE INTERIOR DOES NOT ONLY PROVIDE PRACTICALITY BUT ALSO ECOLOGICAL ENVIRONMENT.
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iciali
artif
nature
Sea Balls (Neptune) Rio Negro River - Neptune balls, made of matted seaweed fibers - Can be used without additives - Insulating material with natural fire prevention properties
Hollow Sphere Structure
-No salts contain, no proteins, no rot, no harmful to human organism - Highly suitable for building insulation
Self-Reinforced Thermoplastic
Solomon River
- High - strength hollow sphere - The high porosity - Thermal conductivity lower than solid material - 40 ~ 70 % lighter than solid - state ones
- Several times higher strength and rigidity levels than conventional thermal plastics - Greater impact strength, more stable when exposed to high temperatures, more wear - resistant - The possibility of pure - resistant - Lighter than fiberglass - reinforced plastics
TRANSPARENT TOUCHSCREEN SIMULATING 3-D TEXTURE using electricity, a way to a give flat surfaces the sensation of different textures - tactile rendering of 3-D features, based on knowledge that small, electronic pulses can stretch the skin on a finger and fool the brain into feeling a physical texture - wide ranging applications in devices already in use
CENTER-CONSOLE & DOOR DETAIL PLAN
POCKET STORAGE 1 POCKET STORAGE 1 POCKET STORAGE 2
THERMOSTAT STORAGE 2
THERMOSTAT STORAGE 1
ILLUMINATING SPEAKER - customozable color
DOOR DESIGN PLAN
CENTER-CONSOLE & STORAGE BOX DESIGN
ZIPPER & POCKET
SMALL STORAGE BOX
LARGE STORAGE BOX
EXTRA STPRAGE FOR BAGS
USE FOR CELL-PHONE CHARGER
PORTABLE OFF-ROAD NAVIGATOR
FINAL DESIGN DIRECTION
FRONT SEAT DESIGN
CENTER CONSOLE STORAGE
SEAT DESIGN & DETAILS FRONT SEAT DRAWER
KID SEAT (AGE 6 - 10)
BABY SEAT BELT REAR SEAT STORAGE
REAR SEAT DESIGN
FINAL DESIGN
PRIVATE STORAGE OPERATION PROCESS
SINCE THE VEHICLE IS A FAMILY TRUCK, STORAGE UNIT RESPECTS PRIVACY OF EACH FAMILY MEMBER. EACH COVER OF THE PRIVATE STORAGE IS INFOTAINMENT DISPLAY. A DISPLAY OF THE INFOTAINMENT ON THE PRIVATE STORAGE IS MADE OF SMART TEXTILE TO PROVIDE BETTER TEXTURE THAN SOLID PIECE OF PLASTIC TOUCH SCREEN.
NATURE
NEPTUNE BALLS
ARTIFICIALITY
REINFORCED THERMOPLASTIC HOLLOW SPHERE STRUCTURE
AUTONOMOUS DRIVING VEHICLE - DESERT TRANSPORTATION MICHELIN CHALLENGE DESIGN COMPETITION 2014 FALL 2013
THE PROPOSAL GIVEN BY MICHELIN WAS TO DESIGN AN AUTONOMOUS VEHICLE FOR THE 25TH ANNUAL MICHELIN CHALLENGE DESIGN FALL PROGRAM. DESERT STRIDER WITH A SPECIALLY DESIGN CHASSIS OF TEAM FLEX IS AN AMBULANCE TO RESCUE DESERT SURVIVORS. THE VEHICLE IS DRIVEN BY PARAMEDIC OR ELECTRONIC SYSTEM FOR THE THEME, DRIVEN/UN-DRIVEN , OF MICHELIN CHALLENGE DESIGN.
RAPID RESCUE RESPONSE DESERT RESCUE CORPS SAVE OVER 630 PEOPLE IN A YEAR DUE TO THE FACT THAT A LOT OF YOUNG PEOPLE JUST GO OUT TO DESERTS WITHOUT ANY PREPARATION, SUCH AS DESERT SURVIVOR EDUCATION OR TOOLS.
DESERT SPORTS INDUSTRY IS GROWING RAPIDLY. Approximately, over 20,000 people wander around deserts in the United States every year to enjoy the tremendous non-public spaces, extreme desert conditions, and the freedom or escape from routines. These athletic people challenge themselves with extreme sports activities, such as hiking, biking, sand boarding, rock-climbing, sand-sleding, and much more.
Survivors on a desert sand coordinate their location through satellite GPS to the vehicles when they need a help. The vehicles track the coordinate signals and rescue or pick up the survivors. When the survivors get injured, paramedics will go with the vehicles and help them. The vehicles are also available to be used as a public transportation when people need a ride in a desert.
F1 TYPE PARALLEL SPRING WITH HYDRAULIC SUSPENSION SYSTEM
Outer center surface is made of D-3O gel to protect the vehicle and passengers in a better way than current tires. Spikes on the tires are inspired by flippers to swim on sand desert. Extended wheel spokes assist to drive on sand and mud.
WIDE OPENED WHEEL HOUSE WITH MULTIPLE JOINTS OF SUSPENSIONS
ULTIMATE ABSORPTION OF IMPACT ENERGY FROM GROUND LIGHTWEIGHT STRUCTURE OF INNER WHEEL LIGHTWEIGHT STRUCTURE
OFF-ROAD SUSPENSION
TITANIUM WHEEL MOVABLE FLIPPER SPIKES
ULTIMATE PROTECTION D-3O GEL TIRE SURFACE ELASTOMER RUBBER INNER TIRE SURFACE ELASTOMER EXTENDED OUTER SPIKES FROM
OUTER WHEEL SKETCH
SUSPENSION AND INNER WHEEL
LIGHTWEIGHT SKELETON STRUCTURE FROM WATER STRIDER Water strider’s skeleton structure provides benefits of lightweight structure for longer and faster travels on desert with a small amount of energy source. The stretched out legs generate better weight balance and movement of the suspension to specialize the vehicle for the most powerful and efficient performance while off-road travel.
AUTONOMOUS DRIVING MODE The vehicle receives satellite coordinates from random places of the desert. It tracks the coordinates, runs rapidly to the location, and rescue the survivors.
PARAMEDIC DRIVING MODE The paramedics are trained as off-road driving experts to rescue injured people on the desert in faster and better way than autonomous driving mode.
INTERCHANGEABLE CHASSIS The wheelbase of the chassis is interchangeable. Short wheelbase provides better performance, such as cornering, weight balance, and energy consumption. When the injured survivors have to lay down or they need more seats, the chassis stretches out and provide more space.
ASSEMBLED SUSPENSIONS AND CHASSIS
FINISHED PAINT AND CLEAR-COAT WORK
ASSEMBLY BODY AND CHASSIS
PARAMEDIC DRIVING MODE
Each part was 3-D printed based on Alias model. Four different plastic materials were used on wheels and suspension, body, chassis, and wing.
2014 DETROIT NORTH AMERICAN AUTO SHOW
DISPLAYED AT THE MICHELIN BOOTH By winning in the MICHELIN Challenge Design Competition 2014, the vehicle model was exhibited in the MICHELIN booth at the Detroit North American Auto Show.
www.behance.net/dongsung dchoisko@gmail.com