TOP QUALITY IS THE BEST REFERENCE

The expansion of the sales network and the opening of the Belgrade Waterfront Miele showroom are some of the plans we have been implementing with a lot of enthusiasm. Customers recognize our commitment to quality, which we never compromise in line with our slogan "Forever Better"

ZORAN DJURIĆ CEO of Miele Serbia

Miele Serbia ended last year with an increase in sales (together with Miele Montenegro) by as much as 53 per cent, and this year, the company, among its many activities, will open the Belgrade Waterfront Miele showroom. The potential of the market is great as customers have yet to discover all the technological benefits of Miele products and opt for healthy lifestyle habits that can be conquered with the help of this brand.

Miele is a leader in technological innovation. How hard is it to be "Forever Better", as your slogan says? — We succeed by insisting on quality, on which we never compromise. That is the only approach that can result in becoming a leader in the premium home appliances brand and to be Forever Better.

How is our market responding to innovative and new products? — One gets the impression that the market is not sufficiently prepared for innovative products, in the sense that users often perceive technologically advanced models as complicated. However, once you start using Miele devices, your perception changes. We have recognized that the goal of innovation is to improve the quality of life, which is why Miele devices combine new technologies with the simplicity that fosters intuitive use.

How important is the support you get from your headquarters and how much is their experience helping you?

— The centralization certainly has its advantages. Performance in all markets is uniform and coordinated, facilitating work processes and overall communication. Strategic directions are easier to implement because they come with precise guidelines. However, a system designed in this way increases the degree of organization at the expense of flexibility. For example, every local Miele office uses the same services, although, in some cases deviating from this practice, would be more financially justified.

Miele achieved significant global growth last year. Are you satisfied with the results in Serbia?

RESULTS

We are entering a new year with lots of enthusiasm, excellent sales results and new sales centres and products which combine healthy living with modern technologies

— The past year has been turbulent, but we are very pleased with the results. Globally, there was a 3.2 per cent increase in sales, while in the case of Serbia and Montenegro, there was an increase of 53 per cent. We are proud of the growth we have achieved, but also of the fact that we have celebrated our successes by expanding our team.

You take great care of clients and their wishes. What feedback do you get from them? — Commitment to the customer is imperative. This is, first and foremost, evident in the way our showrooms work, as a kind of experience centres where you can try out the devices and see if they fit your preferences. We also received positive feedback on the appliance training programmes and the Miele Kitchen Experience interactive cooking. However, our users always rate our customer service the best. We are the only brand that has its own customer service, and this service reflects our orientation to the customers' needs and the fact that every customer gets the same treatment, regardless of when they purchased their product.

How much does the concept of healthy living affect household products today? — Market and customer needs are known to dictate tendencies. We were among the first to recognize the role that the concept of healthy living played and have incorporated its postulates in our devices. For us, healthy life is not only about the quality of food preparation, but also the approach to the environment and energy efficiency. Our entry into the segment of vertical plant growing in your own home is an interesting step forward for us.

What can we expect from Miele in 2020? — The expansion of the sales network and the opening of the Belgrade Waterfront Miele showroom are some of the plans we have been implementing with a lot of enthusiasm. Following the very successful launch of the next generation of built-in devices, we are now introducing the first Triflex rechargeable handstick with unique design, outstanding flexibility and balance.

The Strength of Family - TOP QUALITY PRODUCTS

Perfom is the most technologically and staffwise advanced company in Serbia and the region today in the segment of manufacture of perforated sheet metal and other metal products. We have our own workshop and a development department, thanks to which we can respond to the most complex requirements of our customers

We started the tradition of metal processing in 1942. In the beginning, we had a modest blacksmith shop in the village of Gugalj, near Požega. In this shop, our grandfather, Miloš Janković, created the first metal products. He was a skilled craftsman and above all a quite persistent man. 1981 was, perhaps, for us the most important year when Janko Janković decided to turn the blacksmith's craft business into a business of perforated sheet metal produced by machines. At that time, and with the great support of his wife Marija, he opened the first privately owned artisan shop in Požega. This was not only a very innovative but also a very bold move. The two of them started to produce perforated sheets and metal parts in a small provincial shop; together, working hard and being creative.

Today, Perfom is a modern company that strives to combine state-of-the-art equipment, the best possible organization of its daily operations and the best practices from its workshop.

Our production capacity enables us to produce a wide range of sheet metal products, using plastic de formation technology (cutting, punching, perforation, bending, semi-circular bending, welding) and laser cutting.

Our key products are perforated and embossed sheets and panels, perforated screens and parts for recycling, machine building and industrial maintenance, sheet metal parts and components for key industries, anti-slip treads and steps for the automotive, mechanical, construction and shipbuilding industry, perforated floors for dryers, biomass and process industry and baking trays and pans for the baking industry.

Our products are sold in Europe, Russia

MISSION

We strive to meet customer requirements by combining state-of-the-art technology and the best from our workshop

CCIS AWARD IN 2019 The many years of our company’s successful operations were acknowledged in 2019 when we became the recipients of a prestigious annual award given to the most successful companies and individuals who, considering their engagement and ac complished results, had made a strong contribution to the development of the Serbian economy and its recognition abroad. The aw ard is given by the Chamber of Commerce and Industry of Serbia (CCIS). Perfom’s director Miloš Janković received the award on behalf of our company at the CCIS’ formal session.

and Africa. Most of our products are indirectly sold in foreign markets as a finished product of our customers in Serbia, while we are directly exporting to Germany, the Netherlands, France, Denmark, Sweden, Switzerland, Italy, Bulgaria, Macedonia, Croatia, Slovenia, Bosnia and Herzegovina and Montenegro. Our customers are various companies from almost all industrial sectors - agriculture, mining, construction, shipbuilding, processing industry, food and beverage industry, baking industry, HVAC, machine building, automotive industry, industrial maintenance, etc. In an effort to continue managing its business processes in such a way that it satisfies not only customers but all stakeholders, while expressing its own concern for occupational health and safety and environmental sustainability, the company has put in place and implemented integrated management systems following the requirements of ISO 9001: 2015, ISO 45001: 2018 and ISO 14001: 2015 and is dedicated to their continued improvement.

For more information about our product range please go to www.perfom.rs.

AHEAD OF THE JUBILEE In the next two years, we will be celebrating two jubilees - 40 years of Perfom and 80 years of the family tradition of metal and sheet metal work. In almost 40 years, Perfom has evolved from a small family business to one of the lead ing metal and sheet metal companies in Serbia and the region.

THE WORLD'S FIRST MAJOR RENEWABLE ENERGY ECONOMY

Germany had the world's largest photovoltaic installed capacity until 2014, and as of 2020 it has 49 GW . It is also the world's third country by installed wind power capacity, at 59 GW in 2018, and second for offshore wind, with over 4 GW. Germany has been called "the world's first major renewable energy economy".

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