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TIVAT - A PERFECT COMBINATION OF TRADITIONAL AND MODERN
CORPORATE TIVAT - A PERFECT COMBINATION OF TRADITIONAL AND MODERN
DANICA BANJEVIĆ
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Director of Tivat Tourist Board
W
e spoke with Danica Banjević, Director of the Tivat Tourist Board, one of the most active tourist boards on the Montenegrin coast, about the importance of social networks for the development of tourism, the challenges tourist boards face in promoting the natural attractions of their respective regions, and various types of vacations.
How big of a challenge is it to create the image of such a diverse and allaround tourist destination like Tivat? � It is a big challenge to create the image of a destination and that requires constant work and synergy of all representatives of the tourism industry. I think that we make a good team and that Tivat is one of the favourite leisure destinations, regardless of whether we are talking about elite tourism or tourists whose main goal is to have an active vacation and enjoy the rural areas. It is a well-known fact that, in addition to having luxurious marinas and hotels, Tivat is the perfect place to escape from the urban hustle and bustle and find peace on one of our secluded beaches. It is a big challenge to create the image of a destination and that requires constant work and synergy of all representatives of the tourism industry
The diverse accommodation offer, from budget to luxury hotels, hostels, and camping sites to different categories of private accommodation, means that every guest can find something suitable. During the day, tourists can enjoy sailing, rowing or swimming, as well as bird watching, hiking or cycling to olive groves around Luštica villages or on the Vrmac peninsula. At night, they can indulge in beautiful sunsets from the picturesque shores of Tivat, Porto Montenegro or Luštica Bay, while discovering local tastes and culture which is a perfect blend of traditional and modern.
What is a must-see in Tivat that you would recommend to first-time tourists in Tivat? � Tivat is an authentic town and it has an extremely diverse tourist offer in a relatively small area. It will definitely satisfy even the most curious of visitors. Our guests are privileged because, in a short time, they can experience the spirit of the past, on the one hand, and the luxury of the present, on the other. The tourists who plan to spend their vacation visiting sleepy villages on Luštica or conquering the hiking trails on Vrmac or exploring the natural beauty of Gornja Lastva, as well as those who will spend their time enjoying luxurious accommodation in Porto Montenegro, Luštica Bay and Nikki Beach Montenegro, will all have a great time.
If you love spending time in nature and bird watching, you should definitely visit Solilo, and if you crave a real adventure, Tivat offers various forms of recreation and active vacations. A must-visit is the Life on Luštica panoramic road, as well as driving around the Tivat Bay and visiting three beautiful islands that make up the Krtoli archipelago, Stradioti/St. Marco, Our Lady of Mercy, and Flower Island (Ostrvo cvijeća). I would also like to recommend to summer tourists to enjoy the abundant cultural life here and take part in unforgettable thematic evenings or watch concerts and theatre plays in Tivat.
How important is it to be present online and on social media for tourism development and how is your tourist board managing that? � Nowadays, the Internet has become the essence of life and business. Whether we want to admit it or not, we cannot and will not be able to do without the Internet. The pandemic contributed to the increasing use of the Internet for doing business and communicating. Websites and social media are very important for tourism promotion. The Tivat Tourist Board continuously works on improving its official website www. tivat.travel and its Facebook and Instagram pages. Our team is doing a great job on this.
CORPORATE LIFE ON LUŠTICA PANORAMIC ROAD
T
he Luštica peninsula is located between Boka Kotorska and Trašte Bay, with a view that stretches far to the Adriatic Sea. Last year, the peninsula got a new tourist attraction - the Life on Luštica panoramic road, as a result of the cooperation of two tourist boards - Tivat and Herceg Novi, because, territory-wise, Luštica belongs to these two municipalities. The idea behind this cooperation is a joint effort on the valorization of the peninsula and the creation of a unique tourist offer.
The panoramic road project aims to include the Luštica peninsula into a unique tourist offer where you can experience the natural and cultural diversity of this endlessly interesting peninsula, grouped in a relatively small area. During the first project phase, a tourist information map was created, and in the following period, the phased development of this panoramic road will take place, namely the creation of an audio guide in several languages, as well as putting up signage and viewpoints.
It is interesting to note that this relatively small area has numerous viewpoints and natural and cultural attractions, where you can experience the true spirit of rural tourism thanks to the area’s diversity. The road is about 40 kilometres long and the project envisages car tours as well as shorter walking tours lasting a few hours.
To discover what Luštica is hiding, embark on this interesting panoramic adventure. While driving along the winding panoramic road, you will see Luštica villages, wonderful fortresses, breathtaking viewpoints, how people live here and the rich past of the Luštica peninsula. For this venture, it is best to set aside a whole day and drive slowly in order to discover all gems here. We recommend that you follow the map and do your trip in the same sequence shown on the map - visiting Bjelila, Krašice, Zabrdje and Klince, via the villages of Mrkovi, Tići and Mardari to the tourist resort of Luštica Bay.
A special nature reserve, Solila, and the beautiful as well as beautiful Krtolj archipelago consisting of three islands, the three jewels of Boka - Flower Island (Ostrvo Cvijeća), Sveti Marko - Stradioti and Our Lady of Mercy (Gospa od Milosti) - are located on the Tivat side
Tivat and Herceg Novi tourist boards present a new tourist offer on the Luštica peninsula
of the Luštica peninsula. You will also come across Bjelila and Kakrc, small villages in Krtol, that are synonymous with crystal clear sea and a peaceful and relaxing vacation. There is a lot of freshwater mixing in with the sea here and it comes from numerous sources (one of them is right on the coast, in the centre of the settlement). According to the findings of the Institute of Marine Biology, the sea around Kakrc is the cleanest on the entire Montenegrin coast. Also worth visiting are Krašići and Radovići, which are particularly famous for the Pržno Bay, a favourite among tourists and swimmers due to its fine sand.
Krtoli is an extremely attractive locality for both tourists and investors. Small fishing villages like Bjelilo are hidden gems of Krtoli. Painters, poets and musicians sought inspiration here. The sea is clear and clean. Old wooden boats and fishing nets, oars, anchors, hooks and traditional Bokelj fishing equipment give a special Mediterranean charm to this part of the Luštica peninsula with a view of the Island of Flowers, and the islands of Sveti Marko and Our Lady of Mercy.
If you go deeper into the mainland you will find numerous elevations with well-maintained viewpoints. Once you pass the Solila viewpoint, further in the peninsula mainland, there are several elevations in Gošići, near the church of St. Luke, and in Bogišić, near the church of St. Ivan and St. Jovan. At the very end of the Tivat part of the peninsula is Luštica Bay, a luxurious tourist-residential resort whose beaches offer a view of the endless open sea.
This part of Boka Kotorska is also an open-air museum, and we recommend that you visit it. By soaking in the charm and benefits that it offers, you will take home with you beautiful memories and an unforgettable experience.
