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Greetings Readers... Editors Letter. Hello and welcome to the first edition, with many to come, of New Graphic Design. We’ve set out to create a magazine which will entice our readers into the interesting subject of Graphic Design. Through the coming months we’ll be looking at William Addison Dwiggins coining the term “Graphic Design” to where we think graphic design is heading in the distant future, and everything in between. In this months issue, we’ll be taking at look at the very broad subject of “Form Follows Function” as we explore modernism and post-modernism, this magazine is just what you need to really push your Graphic design knowledge and get to understanding these movements, we’ll have insights to what we think this term means and even an interview with the man who is considered by some as one of the greatest designers today in the postmodern era, who sometimes disobeys the Form follows funtion rules, in one of his most famous pieces the juicy salif, Phillippe Starck and getting his opinion on this topic. So sit back and enjoy what will be the great journey through Modernism and PostModernism. Dean Scicluna - Editor
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Contents
- Issue 1 - July 2013
What’s to come? 04 What is form follows function? We take a quick look into what’s really behind this phrase, who’s behind it, and what it really means 08 Phillippe Starck The man, The Legend comes to talk to us on his take on design these days and how it has changed since he entered the industry, and not to forget, his take on this issues main topic. 14 Top Universities Are you a student looking to head to university to study Graphic Design this September? Well we look at the best universities from around the world for you to consider. 27 Pop Art We take a look at the movement that was kicked off by Richard Hamiltons “Just what is it that makes today’s homes so different, so appealing” and is continued to be so sucessful today because of Andy Warhol
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Form Follow Form follows function is the a phrase coined by Louis Sullivan back in his 1896 article The Tall Office Building Artistically Considered, although he originally said “Form ever follows function” it got adjusted the the phrase we know and love today. During the 1930s it started to become the focus of a lot of design, starting with architecture, designers began to remove any ornament extras from buildings and have it build souly for its purpose, although this wasn’t Sullivans original way of designing, he still included lots of added details and decoration. Around the same time, in the mid 1930s, streamline began to develop and from this movement came one of the most prolific designers from this time, Raymond Loewy. Loewy pushed many boundries until he found out that it’s not what the consumer always wants, so from there
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he introduced his principle “MAYA - Most Advanced Yet Acceptable” This being said the phrase was therefore still very strong in the Bauhaus era, between 1919 and 1933 where Marcel Breuer and other designers designed lots of products, art and graphics following these laws. It was very prominant during this period to stick by these laws and not go design outside the box, esspecially during in the Bauhaus, they were taught to design and manufacture for the masses and not for pretty one off pieces. As design movements moved on and pushed boundries, so did the artists and designers within these periods and modernism slowly became post-modernism, a lot of critics and artists find it hard to even describe what post-modernism is and means these days, as a lot of descriptions contradict with each other and dont match up. A common
interpretation is that PostModernism is a reaction to modernism and artists purposefully disobey what the modernist rules comply with and so end up creating very different work than what was created in the modernist era. Someone who’s no stranger to this and is included in this months issue is designer, Philippe Starck, he constantly pushes boundries and thinks of new innvative designs constantly. One very controversial design from Philippe Starck was his Juicy Salif lemon squeezer and hot bertaa kettle, there was such up rawr about it because it completely disobeyed form follows function and instead followed a new rule of form over funtion, the problem was that they didn’t work at all, yet people still went out and bought them becuase they were designed by Philippe Starck, such a world reknowned designer
ws Function Raymond Loewy presenting a new streamline car design.
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Pop ArT
A very iconic piece designed by Andy Warhol of Marilyn Monroe during the weeks after her death.
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Editted and Designed By Dean Scicluna University Of Huddersfield u1154130 deano145@hotmail.co.uk
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