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daniel.custer76@yahoo.com
http://issuu.com/dcuster76
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Visit KB Beauty stores throughout Califor nia MORE STORES COMING SOON!
SACRAMENTO
SAN LEANDRO
2826 Marconi Ave. 916-971-6500
15099 Hesperian Blvd. 510-239-0100
SAN JOSE
Cutler Salons
®
.(5$7,1 0,/.#635$<
5(6758&785,1* MASK
.(5$7,1 7(;785,=(5
9(/9(7 5(6758&785,1*# .(5$7,1#&5($0 .,7
GET FREE GO crazy STYLING PRODUCTS W I T H P U R C H A S E O F A K E R AT I N O P E N E R * Call for more details
MAXX *(/
08%%(5 *(/
MAD POWER
3($5/ '(),1(5
)/266< PASTE
/2*,& 67</(
EXTRA SHAPE
Available exclu si v el y thr o ug h
Since 1969
BARBARA S BEAUTY WHOLESALE DISTRIBUTORS 0DNH PRUH SUR¿W ZLWK RXU 9,3 3DUWQHUVKLS 3URJUDP "**(&&$("%&'#)#%DUEDUDV%HDXW\(FRP#)#,FH&UHDP%HDXW\(FRP
Build loyal customers with an Ice Cream Plan-O-Gram 36 February 2013 | beautystorebusiness.com
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>> AdvANCEd HAIR CARE & STYlINg pROdUCTS THE SUpREME ARgAN TREATMENT
B O O T H 1 9 4 0
RESTRUCTURINg HAIR TREATMENTS
HAIR RECONSTRUCTION SYSTEM
N & WIN SPI
EvEryOnE Wins!* Go to 1940 to Win ca$H or other valuable prizes. * See official rules at booth 1940.
K•B WHEEL OF FORTUNE
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340 Race St. while others walked 59th Street bridge, 408-279-1222 Cutler Salons, a premiere New York City the 70-plus blocks to the Midtown salon. styling salon, was founded in 1998 with Our other two [salons] were completely a single salon on 57th Street, later expandwithout power, so we decided to accomCOVINA 125 N Grand Ave. Midtown ing to two other sites. All three salons are modate all our clients at the 626-967-1320 owned by Rodney Cutler and managed by location until we could open the other O W N E Ysystem is Derek Reynolds. Reynolds has been in two salons. OurDbooking 8272 Firestone Blvd. Get Low Prices! the beauty industry 15 VIP years, starting cloud-based, so we562-869-8611 were able to access out at the corporate offices99 of L’Oréal. all our guest information. We also have LAKEWOOD After leaving New York111010.000000799 for other business a fully networked phone system that 5509 Woodruff Ave. SANEK NECK STRIPS #43310 ventures, Reynolds returned two years was able to take 562-920-4100 all incoming calls at $7.99 Professional ago and was asked Salon by Cutler to head his the midtown location.” Price Only salons as general manager. Team work and a sense of camaraPLACE YOUR ORDER FOR DELIVERY AT 8 0 0 . 3 4 2 . 4 3 2 1 “We are a diversified salon company derie were evident all over the city, with VISIT US ONLINE AT k b b e a u t y . c o m with three salons in New York as well people offering outlets for cell phones © 2011 National Beauty Group, Inc. All Rights Reserved. BeautyRewards is a registered trademark of National Beauty Management, Inc. as our own line,” says Reynolds. “I’ve to charge and neighbors stepping in to been the general manager since July of help others. Reynolds notes, “This has last year.” brought our team together in a very As with many businesses, Cutler Salons special way. The Saturday after the didn’t expect much from Hurricane Sandy. storm our entire team of more than 50 “Last year, the city announced a shut people worked our Midtown location all down for Hurricane Irene,” states Reynolds. day, seeing nearly 200 clients. At the end “There were so many precautions taken of the day, we filtered over to the local and so much panic. My team shut down all watering hole, and soon everyone on our of our operations within the span of an hour, staff was sharing drinks, laughing and not knowing when we would reopen. Yet congratulating each other on a job well that storm barely caused a ripple in terms done. It was incredibly inspiring.” of damage or long-term effects on business. When Hurricane Sandy was announced, C.O. Bigelow because of our experience the previous While most businesses didn’t anticipate year, we assumed the outcome would be much impact from Sandy, others were the same as with Hurricane Irene.” more cautious. Apothecary and drugCutler Salons decided on an early store C.O. Bigelow—in business since shutdown, with many of its team members the 1800s and the oldest apothecary losing power early on. Reynolds says, in America—is a New York landmark “When the storm hit, it was obvious that has withstood both natural and that this was going to be a very different man-made disasters throughout the years. President Ian Ginsberg, a thirdstorm than the one from the previous year. I had to evacuate my home, and generation pharmacist who has been no one was able to make it into any of president of the company since 1996, our three locations to determine the extent says, “Normally, New Yorkers don’t freak of potential damage. Luckily, I stayed in out about anything; but Hurricane Irene an area that never lost power or Internet [devastated] my warehouse. So we took service; so I was able to maintain constant this storm a bit more seriously than others contact with the outside world. We sent might have.” updates to our team twice a day via email, Ginsberg took the precaution of renting two trailers, which his team loaded hoping they would get the messages. We ended up being closed for two days.” up with as much of their warehouse supply as they could hold. They also Cutler was able to reopen the Midtown location, providing services to all its moved as much of the warehouse stock up from the floor as possible, picking clients from the one salon. “On Wednesday, I was unsure if any of our locations and choosing which items were the most would be able to open.” Reynolds adds, important and most difficult to replace. “The backbone of our support staff, along Ginsberg states, “We rearranged and with Rodney Cutler, made arrangements stacked up the items we cared about to come in from all over. Some of us drove, most. We also sandbagged the doors and Continued on page 40 despite the four-hour wait to cross the
visually
MADE IIN N ITALY
SAN MATEO
20 N Railroad Ave. 650-344-6500
14
Restr Restructuring ng Hair Treatments ents nts s
Wel come to KB Beauty Rewards!
Adobe
K•B
PRINT & DIGITAL
Events and Trade Shows
Take advantage of the
10% OFF HOLIDAY SAVINGS! This exclusive offer ends December 31st, 2013.
Mission Registry
celebration at
Engaging theNations
join us for appetizers, auction and dessert
Saturday, April 21 st 6:30pm Room NC-190
Start thinking creatively on ideas for items or events to donate
April 6th: Applications for support due to Peggy Westerfeld
Email completed applications to pandcwest2@gmail.com
April 8th: RSVP for attending event due
Items submitting to be auctioned due - with full
descriptions, dates and number of people for your event
Cost $10per person
Ages 13 and up only please
(no childcare will be provided)
April 15th: Sneak preview list of auction items (check your email)
April 21st: 3:00 - 5:00 All donated items need to be delivered to NC-190
4:00 - 5:30 Volunteers set up the room for the auction
5:30 - 6:30 Volunteers set up food
taly Made in Italy
SLV410 Surround Light TM Dual-Sided Fluorescent Vanity Mirror Holiday Promo Price
1X/10X
$
63.00
LEDV45 & LEDMV410 Next Generation® LED Battery Operated Vanity Mirror Holiday Promo Price
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LEDSV410 Next Generation® LED Dual-Sided Cordless Super Bright Vanity Mirror Holiday Promo Price
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49.50
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M
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VAN48 Dual-Sided Non-lighted Vanity Swivel Mirror Holiday Promo Price
allio
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15.75
Gold Medallion’s Receive an EXTRA 5% OFF the Holiday Promo Price!
VAN410 Dual-Sided Non-lighted Vanity Swivel Mirror Holiday Promo Price
1X/10X
$
Contact: Sharon Koehler
800-468-4348 ext. 120 Fax: 714-892-7477 Sharon@ZadroInc.com www.zadroinc.com
20.25
Adult
Activities
Evaluate
FREE SHIPPING
on all orders over $500.
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Activities
Children
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performanceperformanceperformanceperformance
K•B
BARBER SUPPLY
BARBER SUPPLY
variety
PRINT PROJECTS
Logos and Infographics
K•B
partner
K•B
emerging
Communicate
Develop
Creative
solutions
details
Typography
DIGITAL PROJECTS
Responsive Web Designs
performanceperformanceperformanceperformance
Take advantage of the
10% OFF HOLIDAY SAVINGS! This exclusive offer ends December 31st, 2013.
Mission Registry
celebration at
Engaging theNations
join us for appetizers, auction and dessert
Saturday, April 21 st 6:30pm Room NC-190
Start thinking creatively on ideas for items or events to donate
April 6th: Applications for support due to Peggy Westerfeld
Email completed applications to pandcwest2@gmail.com
April 8th: RSVP for attending event due
Items submitting to be auctioned due - with full
descriptions, dates and number of people for your event
Cost $10per person
Ages 13 and up only please
(no childcare will be provided)
April 15th: Sneak preview list of auction items (check your email)
April 21st: 3:00 - 5:00 All donated items need to be delivered to NC-190
4:00 - 5:30 Volunteers set up the room for the auction
5:30 - 6:30 Volunteers set up food
taly Made in Italy
SLV410 Surround Light TM Dual-Sided Fluorescent Vanity Mirror Holiday Promo Price
1X/10X
$
63.00
LEDV45 & LEDMV410 Next Generation® LED Battery Operated Vanity Mirror Holiday Promo Price
$
1X/5X 1X/10X
27.00 31.50
$
LEDSV410 Next Generation® LED Dual-Sided Cordless Super Bright Vanity Mirror Holiday Promo Price
1X/10X
$
49.50
PROFESSIONAL H AIR CARE
PRINT PROJECTS
Posters, Signs and Banners
Go ld
ed
M
cohesive
1X/8X
n’ s
MU LTICOLOR
VAN48 Dual-Sided Non-lighted Vanity Swivel Mirror Holiday Promo Price
allio
$
15.75
Gold Medallion’s Receive an EXTRA 5% OFF the Holiday Promo Price!
VAN410 Dual-Sided Non-lighted Vanity Swivel Mirror Holiday Promo Price
1X/10X
$
Contact: Sharon Koehler
800-468-4348 ext. 120 Fax: 714-892-7477 Sharon@ZadroInc.com www.zadroinc.com
20.25
Adult
Activities
Evaluate
FREE SHIPPING
on all orders over $500.
Family
Activities
Children
Activities
Crafts &
Gifts
focus
Illustrator
effective
InDesign
coordinate Organize
Christ & HisBride
Lunches &
Dinner
Professional Services
Travel
Experience
Live
Auction
trends
DIGITAL PROJECTS
Invitations and eBlasts
BEAUTY SUPPLY
elements Graphic
Visit KB Beauty stores throughout Califor nia MORE STORES COMING SOON!
SACRAMENTO
SAN LEANDRO
2826 Marconi Ave. 916-971-6500
15099 Hesperian Blvd. 510-239-0100
SAN JOSE
Cutler Salons
®
.(5$7,1 0,/.#635$<
5(6758&785,1* MASK
.(5$7,1 7(;785,=(5
9(/9(7 5(6758&785,1*# .(5$7,1#&5($0 .,7
GET FREE GO crazy STYLING PRODUCTS W I T H P U R C H A S E O F A K E R AT I N O P E N E R * Call for more details
MAXX *(/
08%%(5 *(/
MAD POWER
3($5/ '(),1(5
)/266< PASTE
/2*,& 67</(
EXTRA SHAPE
Available exclu si v el y thr o ug h
Since 1969
BARBARA S BEAUTY WHOLESALE DISTRIBUTORS 0DNH PRUH SUR¿W ZLWK RXU 9,3 3DUWQHUVKLS 3URJUDP "**(&&$("%&'#)#%DUEDUDV%HDXW\(FRP#)#,FH&UHDP%HDXW\(FRP
Build loyal customers with an Ice Cream Plan-O-Gram 36 February 2013 | beautystorebusiness.com
PRINT PROJECTS
Brochures, Flyers and Newsletters
Photoshop
5(6758&785,1* SHAMPOO
FREE Rewards
exclusively from
balance K•B BEAUTY SUPPLY
Made in Italy
>> AdvANCEd HAIR CARE & STYlINg pROdUCTS THE SUpREME ARgAN TREATMENT
B O O T H 1 9 4 0
RESTRUCTURINg HAIR TREATMENTS
HAIR RECONSTRUCTION SYSTEM
N & WIN SPI
EvEryOnE Wins!* Go to 1940 to Win ca$H or other valuable prizes. * See official rules at booth 1940.
K•B WHEEL OF FORTUNE
visit IceCreamBeauty.com
Target
for your chance to Win an iPad Mini!
value
340 Race St. while others walked 59th Street bridge, 408-279-1222 Cutler Salons, a premiere New York City the 70-plus blocks to the Midtown salon. styling salon, was founded in 1998 with Our other two [salons] were completely a single salon on 57th Street, later expandwithout power, so we decided to accomCOVINA 125 N Grand Ave. Midtown ing to two other sites. All three salons are modate all our clients at the 626-967-1320 owned by Rodney Cutler and managed by location until we could open the other O W N E Ysystem is Derek Reynolds. Reynolds has been in two salons. OurDbooking 8272 Firestone Blvd. Get Low Prices! the beauty industry 15 VIP years, starting cloud-based, so we562-869-8611 were able to access out at the corporate offices99 of L’Oréal. all our guest information. We also have LAKEWOOD After leaving New York111010.000000799 for other business a fully networked phone system that 5509 Woodruff Ave. SANEK NECK STRIPS #43310 ventures, Reynolds returned two years was able to take 562-920-4100 all incoming calls at $7.99 Professional ago and was asked Salon by Cutler to head his the midtown location.” Price Only salons as general manager. Team work and a sense of camaraPLACE YOUR ORDER FOR DELIVERY AT 8 0 0 . 3 4 2 . 4 3 2 1 “We are a diversified salon company derie were evident all over the city, with VISIT US ONLINE AT k b b e a u t y . c o m with three salons in New York as well people offering outlets for cell phones © 2011 National Beauty Group, Inc. All Rights Reserved. BeautyRewards is a registered trademark of National Beauty Management, Inc. as our own line,” says Reynolds. “I’ve to charge and neighbors stepping in to been the general manager since July of help others. Reynolds notes, “This has last year.” brought our team together in a very As with many businesses, Cutler Salons special way. The Saturday after the didn’t expect much from Hurricane Sandy. storm our entire team of more than 50 “Last year, the city announced a shut people worked our Midtown location all down for Hurricane Irene,” states Reynolds. day, seeing nearly 200 clients. At the end “There were so many precautions taken of the day, we filtered over to the local and so much panic. My team shut down all watering hole, and soon everyone on our of our operations within the span of an hour, staff was sharing drinks, laughing and not knowing when we would reopen. Yet congratulating each other on a job well that storm barely caused a ripple in terms done. It was incredibly inspiring.” of damage or long-term effects on business. When Hurricane Sandy was announced, C.O. Bigelow because of our experience the previous While most businesses didn’t anticipate year, we assumed the outcome would be much impact from Sandy, others were the same as with Hurricane Irene.” more cautious. Apothecary and drugCutler Salons decided on an early store C.O. Bigelow—in business since shutdown, with many of its team members the 1800s and the oldest apothecary losing power early on. Reynolds says, in America—is a New York landmark “When the storm hit, it was obvious that has withstood both natural and that this was going to be a very different man-made disasters throughout the years. President Ian Ginsberg, a thirdstorm than the one from the previous year. I had to evacuate my home, and generation pharmacist who has been no one was able to make it into any of president of the company since 1996, our three locations to determine the extent says, “Normally, New Yorkers don’t freak of potential damage. Luckily, I stayed in out about anything; but Hurricane Irene an area that never lost power or Internet [devastated] my warehouse. So we took service; so I was able to maintain constant this storm a bit more seriously than others contact with the outside world. We sent might have.” updates to our team twice a day via email, Ginsberg took the precaution of renting two trailers, which his team loaded hoping they would get the messages. We ended up being closed for two days.” up with as much of their warehouse supply as they could hold. They also Cutler was able to reopen the Midtown location, providing services to all its moved as much of the warehouse stock up from the floor as possible, picking clients from the one salon. “On Wednesday, I was unsure if any of our locations and choosing which items were the most would be able to open.” Reynolds adds, important and most difficult to replace. “The backbone of our support staff, along Ginsberg states, “We rearranged and with Rodney Cutler, made arrangements stacked up the items we cared about to come in from all over. Some of us drove, most. We also sandbagged the doors and Continued on page 40 despite the four-hour wait to cross the
visually
MADE IIN N ITALY
SAN MATEO
20 N Railroad Ave. 650-344-6500
14
Restr Restructuring ng Hair Treatments ents nts s
Wel come to KB Beauty Rewards!
Adobe
K•B
PRINT & DIGITAL
Events and Trade Shows
How
Who DANIEL CUSTER What When
Where
Print & Digital Creative
daniel.custer76@yahoo.com
http://issuu.com/dcuster76
DIGITAL PROJECTS
PRINT PROJECTS
Invitations and eBlasts
Logos and Infographics
DIGITAL PROJECTS
PRINT PROJECTS
PRINT & DIGITAL
Responsive Web Designs
Posters, Signs and Banners
Events and Trade Shows
Why
714.610.3348
PRINT PROJECTS
Brochures, Flyers and Newsletters