Harrods is a highly respected and prestigious luxury brand arguably the world’s most famous department store. The promotion directly targets 200,000 key account holders worldwide. As well as targeting account holders, the promotion also guarantees exposure to the large multinational in-store audience (12m store visitors per year).
// Luxury swimwear shoot on location in the BVI. Front cover, Content page inset, 8 page BVI annotated photo feature in the Harrods Magazine May/June. Centre spread advertisement, Little Dix ½ Page spa feature and BVI ¼ Page operator offer. // In-store video walls, 100 video screens, escalator/lift panels. // 4 double spread advertisements in the Harrods magazine. // Guaranteed editorial coverage in 2 issues of the magazine in 2009, including a British Virgin Island spa & destination feature.