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I don't know for you, but for me I always want to make any speech that I deliver be remembered by the audience members. I just try to become excellent in what I do because a great speech to me is the one that people can remember for a long period of time. For instance, I still remember 'I have a dream' speech by Martin Luther King Jr. even though I listened to it a long time ago. In fact, 'I have a dream' is just one of the many speeches that I can remember in my head. To a public speaker like me, making my audience participants remember my speech is an honorable and big achievement. That's the reason I have almost always thrived to find keys to make my speech outstanding and memorable especially when I am supposed to deliver it before or after many other speeches given by other speakers. Throughout the years, I have found some key elements leading to making a public speaking speech memorable. Your speech can be remembered with one, many or all of the following elements. 1. Word or phrases "Better late than never" is a phrase from a speech made by a friend of mine in Toastmasters Club maybe around three years ago. While he was delivering his speech, he kept repeating the phrase, making almost all the 30-people-plus audience remember the phrase. Using word or phrase is one of the clever and simple ways to make any speech memorable. Generally speaking, people do not have strong memory power, and most of them do not care much what you say either. So, as a public speaker, it's your job to find something easy for them to remember. For example, I do not remember any speech of the US President Barack Obama, but I do remember the phrase "Yes, we can". I do not remember the whole speech of "I have a dream", but I do remember the phrase "I have a dream". So, use or coin some clever words or phrases for your speech. Repeat the words or phrases often enough so that your audience participants can remember. If possible, the words or phrases should not be too difficult to pronounce. Make them as easy and simple as possible. People in general don't like something complicated, and neither does their brain. 2. Example or story Besides words or phrases, example, story or anecdote is another powerful tool to make people remember your speech. Genuinely good and real story can make the audience fall in love with the speech quickly and wholeheartedly. How many of you still remember the story you were told by your parents or grandparents when you were young? Before you can provide what your audience members want, you first have to find out what they
want. In my understanding and experience, there are reasons that the audience participants listen to your speech. First, they want to get educated, and/or second, they want to get entertained. If you combine the two, you can get a newly coined word "edutainment". A great speaker, to me, is someone who can get their audience to laugh and learn at the same time. And, one of best ways to do that is to tell story. Personally, I am not a good story teller. So, I rarely if not never tell story for I believe I will ruin rather than improve my speech. Instead of telling story, I would prefer to raise real example of myself or other people. Example works better for me as a speaker. It works because I used to talk to a stranger and he asked me what the update my status quo is. He based his question on my real-life example that I included in a speech long time before that moment that I met him. Next time you design a speech, you may want to include anecdote or story in your speech because it helps make it memorable. The audience participants might not remember your whole speech, but they are most likely to remember your story. 3. Sensory-related actions A general person has five senses including touch, smell, sight, sound and taste. All of these senses are linked to memory. I'm not a biologist or physician, but I know this because I remember clearly the taste of a delicious food I ate two or three years ago. My saliva still comes out in my mouth each time I think of the taste of the food. When you hear your national anthem, what do you think of? If you are like most people and me, you will think of your country flag. The picture of the flag just pops up in your head automatically. To me, this is how memory is linked to the sense. So, try to think of an action that you can intrigue any sense of your audience members and that you can include in any part of your speech. It definitely makes your speech memorable. For example, a friend of mine used to deliver a speech related to prostitution. At the beginning of his speech, he took out a bottle of perfume and sprayed it in the room. While some of the people in room got choked with heavy smell of the perfume, he asked what his audience participants thought of when they smelled such a strong perfume. One of the male participants answered that the perfume reminded him of a massage shop. Even though it was not correct, the answer was close enough to be considered as correct. This friend of mine was serious about the development of his public speaking skills, so he took the perfume again and sprayed with clear message that "when you smell such a heavy perfume again, please think of the heavy burdens that prostitutes have to bear in order to survive in the society". 4. Activity Activity is another cool element to make people remember your speech. Nowadays, whenever I join any workshop or seminar, I always observe the number of activities included into the event and how they arrange each of activities. Activity is also linked to the senses. For some activities, you can see and touch if you get involved. Personally, I believe it's powerful to use activity in the speech based on the saying "I do, I learn".
Let me give you an activity I learnt and remembered from a speech to which I watched and listened in Toastmasters Club about 6 months ago. It was given by a funny public speaker whose name I would like to keep anonymous. His speech was about his dream when he was a child. The dream as he described is related to Genie. So, while he was talking about this dream, he pulled out a big steel tea pot and a hat attached with hair like the one worn by Chinese men in Chinese movies. He was wearing a tuxedo, so he made many of the audience participants doubtful in a good way when he suddenly turned to wear such a hat and talk with the big pot in his hands. Again, I did not remember the overall message of his speech but I distinctly remember the activity. Don't ask me how I remember the activity even though it is already half a year. Again, if you can get something interesting to exist in any sense of your audience members, you are successful in making your speech remembered. 5. Excellent summary Do you know how long an average person's attention time span is? If I'm not wrong, it's between 5 to 10 minutes because the best attention time span for a person is 20 minutes. So, never expect for any audience participant of yours to get or remember everything you talk about in your speech. Supposed your speech was 10 minutes long, you've got to learn to create a 1- or 2-minute summary for your audience so as to allow them to get the message you try to convey. Summary is basically an overall message of everything you say. So, you've got to decide which ideas or information should be remembered. Different people do this differently. In experience, I usually see people provide list of main points in their summary. They would include one, two, three and etc. Listing points is good for your audience especially those who take notes. If the miss any point, they can just get it when you give your main point(s) again.
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