UNDERWOOD JOINS AMERICAN GELBVIEH ASSOCIATION

BY MEGAN UNDERWOOD, M.S.

The American Gelbvieh Association (AGA) is pleased to announce the addition of Megan Underwood to the AGA staff as the Communications Coordinator. In her role, Underwood will lead the communication efforts of the association, serve as editor and assist with advertising for the AGA’s monthly publications, and assist the marketing team in developing a national advertising campaign.

“Megan is a very talented young professional and has a wide range of skills in the field of agricultural communications,” says Megan Slater, AGA executive director. “We are excited to have her joining the AGA team and helping us grow the Gelbvieh and Balancer® message.”

Underwood was raised on her family’s Hereford seedstock operation in Campbellsville, Kentucky, and spent her summers showing cattle at the state and national levels. She received her bachelor’s degree in Animal Sciences and Industry with a minor in Mass Communications and Journalism and a Professional Strategic Selling certificate from Kansas State University. She served as a College of Agriculture Ambassador, was a member of the 2020 National Western Stock Show and Houston Livestock Show and Rodeo Champion Meat Judging teams, and was recognized as the 2018-2019 Block and Bridle Rookie of the Year. She graduated from Kansas State University on December 9th with her master’s degree in Agricultural Education and Communication. Her research focused on the uses and gratifications of beef cattle breed association magazines for

United States beef cattle producers. She brings experience from her internships with many industry-leading beef organizations and breed associations.

“Having grown up in the beef industry, I knew I wanted a career that allowed me to focus on advancing the industry through communicating with innovative beef producers. I am excited to join the AGA and tell the Gelbvieh and Balancer story through print and digital communication platforms,” said Underwood. “I look forward to meeting AGA members and enhancing the AGA communication efforts.”

Underwood began her role with the AGA on December 19 and can be reached at meganunderwood@gelbvieh. org or at the AGA office at 303-4652333.