Brand Style Guide
Moments
photography studio
Contents
Brand manual
01. Introduction
2
02. Logo
3
03. Color
4
04. Measurement
5
05.Typeface
6
06. Do’s and Don’ts
7
07. Pattern
9
08. Application
12
09. Final thought
15
Contents
Page 1
Introduction
Moments photography studio is inspired from the beauty of Western History. Here we offer clients the chance to turn into any character of different eras, from The Old West, the Victorian Era to the golden age of Pirates and Cowboys. We provide clients 18 full scale sets and take advises from many history professors to ensure that the studio supplies the most accurate experience for customers. The brand identity design tends to help audiences feel the atmosphere of being here with us: elegant but not luxurious, professional but not trendy, classic but not old-fashioned.
The following pages will guide you through the core elements. They will assist you in designing and producing compelling commuanications with a high degree of creative flexibility.
Brand manual
Introduction
Page 2
Logo
Moments
photography studio
M The logo is the combination of 4 elements, which express the elegance and timelessness through the presentation of the diamond and the hour glass while keeping the initial letter of the company exposed to the clients.
Brand manual
Logo
Page 3
Color
COLOR This logo is to be used for all screen work and color print, poster, billboard, flyer, product packaging,etc. 50403F
C M Y K
57.53 64.33 60.84 45.19
50413F
R 84 G 65 B 63
FDF5DC C M Y K
0.6 2.09 14.52 0
FFF6DC
R 255 G 246 B 220
Moments
photography studio
BLACK & WHITE This logo is to be used for black and white print on white paper.
Moments
photography studio
Brand manual
Color
Page 4
Measurement This is the measurement of our full version logo, study this carefully 6x 0.5x
2x
1x 4x
photography studio
0.5x
3.5x
0.5x
Moments
All the measurment in this logo is required to be followed carefully to maintain the consistency among the design.
Minimum size 3.6 cm 3.6 cm
Moments
photography studio
Moments
1 cm
Whole unit
Symbol
0.7 cm
2.7 cm
1 cm
photography studio
Brand Manual
Measurement
Text
Page 5
Typeface We use 3 typefaces in our design:
Trajan Pro Trajan Pro is our main typeface, nothing suits better. Trajan Pro is an elegant, formal, upercase font, good for headlines. Try to use Trajan Pro for headlines or other important information but please not for body copy, do not overuse it.
Univers 55 Unvers 55 is the typeface used below the “Moments� word in the logo, and it is the only way to use it, do not use it anywhere else.
Palatino Palatino is a classic and elegant font, we use it for paragraph or body copy. Do not use it for headlines.
Brand Manual
Typeface
Page 6
Do’s and Don’ts Our logo is a very valuable asset. We must treat it nicely. It does not have arms so it can’t fight back (Me however, it’s another story).
01. Space around the logo: leave the logo some space to breath. It is like human. Use the correct color given in the previous page for the background.
Moments
photography studio
02. Do not rotate the logo like this. It doesn’t look right, not cool either.
ttsu d i o en s m y Mor a p h
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03. Not outstanding. Don’t give the logo shadow, bevel, emboss effects, etc.
Moments
photography studio
04. No! Don’t stretch the logo like this. It hurts the designer.
Moments
photography studio
Brand Manual
Do’s and Don’ts
Page 7
Moments
photography studio
05. It is another option for the logo if it is impossible to place the whole unit one.
08. Do not use other colors, it looks disgusting.
Moments
photography studio
Moments
07. There is just 2 placement option, do not invent anything else.
photography studio
Moments
photography studio
Brand Manual
08. No overlap. Please place it like standard.
Do’s and Don’ts
Page 8
Patterns Patterns is an important part of our identity, they are elegant, nice and friendly. They are used for cloth printing and some decorations. We use 2 types of pattern, they all have our 2 identity colors mentioned before. Take a look.
Brand Manual
Pattern
Page 9
Application
5.5 cm
Business card:
Moments
photography studio
9cm FRONT
Moments photography studio
Huy Ta Quang General Manager
Address / 1872 High Street, Brooklyn, London Tel / (087) 854 690 Website / www.momentsphoto.com Email / moments@vintage.com
BACK
Brand Manual
Application
Page 12
Application Envelope:
Moments
12.4 cm
photography studio
Address / 1872 High Street, Brooklyn, London Tel / (087) 854 690 Website / www.momentsphoto.com Email / moments@vintage.com
21.5cm FRONT
Moments
photography studio
BACK
Brand Manual
Application
Page 13
Application Letterhead
Moments
photography studio
Mr. John Smith 1365 Westminster Drive Saugus, MA 01906 +44 7700 900659
Dear Mr. John Smith, It has been a long time since the the first day you used our service. We just want to say thank you for being with us.
more stories through our photos. Every time you share our pictures or our website, or give our name to someone we cannot thank you enough. Thank you for sharing our business cards. Thank you for sending your friends and family to us. Thank you a million times over.
29.7 cm
Your support and encouragement from the beginning has been amazing, and we’re so excited to continue to grow our business and tell even
I hope you will enjoy this gift as our gratefulness. One more time, thank you! We look forward to serving you in the future. Best regards, Huy Ta Quang
Huy Ta General Manager
Address / 1872 High Street, Brooklyn, London Tel / (087) 854 690
Website / www.momentsphoto.com
Email / moments@vintage.com
21 cm
Brand Manual
Application
Page 14
A final thought If you are in doubt, please refer back to this document. We don’t ask for much, just a little respect for our brand.
Thank You
Brand Manual
Final thought
Page 15