Dealer Advisory Council Panel

Rick Alcon of Team R&S Powersports Group said that through the pandemic, even bad dealers were able to be successful. Times are changing and he tells dealerships to expect to work hard for future success. That starts with gathering valuable information available to them, rely on it for making business decisions, and have a solid process in place.

“Feelings are not fact,” Alcon said. “Do everything you can to be data-driven, do everything you can to get the best information you can, employ your tools, and execute your tools to the best of your ability. (For customers), you need a relationship-based sales process that makes it easy for them to buy. If you have that, and you’re committed to it, and you can understand it, and you can articulate it, and you can train to it, and your staff buys into it, it will minimize the downtimes and it will maximize the uptimes.”

Alcon moderated a panel featuring Bob Althoff of Farrow HarleyDavidson and Brent Gyuricza of Maverick Motorsports. They covered a variety of challenges for dealerships, from staffing to successful community building and active involvement.

For over 20 years, SW-MOTECH produces German-engineered motorcycle products for most brands and thousands of models. Our portfolio includes over 3,000 proprietary products: Luggage solutions for tank, rear and side as well as accessories for protection, safety, ergonomics and navigation. SW-MOTECH products feature high functionality, quality and precision fitment.

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