THURSDAY Continued

“If we want to continue to grow our businesses, as well as the industry, it takes active involvement,” Gyuricza said. “It takes actually looking at your business as a business. It takes coming to events like this, meeting with the vendors, meeting with the OEMs, participating in 20 clubs. The days of COVID...those are gone, but the opportunity to grow for a dealer always remains when you’re active in your business.”

Althoff reminded the audience to also focus on customers. “If we keep our focus on the customers, and I know we will, we’re going to be just fine,” he said. “The greatest advertising for our industry is if all those folks, that bought that product, if they just happened to leave their garage doors open a little more often. And everybody on the block looks in there and sees that beautiful bike, or that great side-by-side so the family can go out and enjoy the desert this weekend… The first thing you know, everybody on the block wants one.

Future’s bright and I’m quite confident that we’re going to do a great job,” concludes Althoff. It’s what we’ve done for a hundred years. We don’t sell units. We build community. They’re going to be well-served.” more efficient with their sales process while even getting faster lender approvals with 3 times the F&I profits.”

“Our Dealer Excellence Education Sessions, presented by McGraw Powersports, are geared toward helping every dealer implement new practices in their dealerships as soon as they return home from AIMExpo,” according to Andre Albert, director of marketing and events, Motorcycle Industry Council. “Tommy will be discussing strategies that include making the most of every sale, which includes upping your F&I strategy.”

For more on Ady’s approach click here: tommyady.com/opt