3 minute read
TUCKER UPDATE
from Issue #7 July 2023
by Dealernews
Since we had not had a chance to catch up with Tucker CEO Marc McAllister since AIMExpo, we took the opportunity to chat at Motorcycle Industry Council HQ when he was in town for a Board of Directors meeting. No secret that the distribution giant has experienced its fair share of issues, however they have experienced some wins and made headway in other areas as well. He addressed these questions with his typical candor.
The last 12 months for Tucker have been a difficult time. The market has been slowing, as we all know and everybody’s experiencing it to some degree. But for us, because of the way our company is structured, that slow down has hit us a little bit harder than others. We are working through the changes we have to do to keep the company on its feet and keep it moving forward. And that has forced us to make some decisions that have been really hard.
However, we feel that we are on the right track today… and that we have a plan with both our suppliers with cleaning up our inventory and with delivering faster moving products to our customers. The company is a viable organization and moving forward.
There’s been exciting stuff, though, with the addition of the Forcite helmet line, other new product lines that were presented at AIMExpo and other initiatives (like the return of River Road) Tucker has been preparing for are finally coming to fruition.
We were a little bit caught in catch-up mode with some of the changes in the back half of last year. As for Forcite, the product itself is fantastic, and now it’s been delivered for the last three months and sell-through has been really strong. There’s pent up demand for the product. And you know, just the number of downloads of the app far outstrips the product we have today. We’re looking forward to strong sales for the rest of the year there because the customers are already downloading the app in anticipation of the product, which is great.
But more broadly, we have other lines doing well. Dianese is selling through really well. And we’re really proud to be the distributor for the Dianese product line across the US. There are a few others that have really driven solid growth for new brands as well as returning brands (read River Road).
Tucker is still committed to the National Powersports Dealer Association, despite the turmoil?
We are absolutely committed to the cause! We still firmly believe in the dealer network being the primary outlet for all motorcyclists and powersports users. We need to support Dealers across the US so getting the National Powersports Dealers Association up and running and on solid footing with a diverse group of members is really important for the whole industry. Tucker is fully committed to the NPDA and driving the growth of that organization.
And Tucker is also committed to AIMExpo… You’ll be back at next year’s show and have your own dedicated EV demo area.
Yes, exactly! We were expanding again. We expanded this year but we continue to be committed to AIMExpo as being the best platform for the industry. It is the best platform to reach customers and giving dealers a reason to come is bigger than just one company. We need to provide an industry example for dealers to show up and really envelop themselves in everything that is our powersports industry.
Hoodlum Jacket
Quality, medium-weight leather provides protection and comfort. Vintage finish gives that broken-in look and feel, like your favorite pair of jeans. Removable, insulated, fully sleeved liner has a built-in pocket that fits most mobile devices. Two front chest intake combination vents/ pockets and two vertical rear exhaust vents keep you cool. Zippered sleeve vents allow additional air flow.
2-way CF Zipper.
Contrast leather chest and arm stripes. Poly mesh fixed lining.
Articulated curved sleeves.
Interior zippered stash and CC pocket.
Two zippered hand warmer pockets.
Snap adjusters at waist.
Gusseted Action back. Back hem drop.
Vandal Club Vest
Snap-up leather vest is fully-lined for a comfortable fit with a variety of functional storage.
Two jean-style front flap pockets with snap closures. Small pocket for sunglasses.
Two generous interior cargo pockets with snap closure. Smooth one-piece panel on back.
Vice Flannel Moto Shirt
Flannel with a fixed cotton lining and 4-way stretch. Sizes from S to 3XL.
2-way CF zipper.
Aramid reinforced shoulders and elbows.
Articulated curved sleeves.
Action back gussets.
Dark reflective piping at arms, chest, and back yoke seams.
Two front hidden snap flap patch pockets.
Hidden Snaps at collar points.
Two zippered hand warmer pockets. Snap placket at cuffs.
WOMEN’S ARABIAN SPICE JACKET
Genuine cowhide leather jacket with fixed polyester lining and printed logo.
2-way CF zipper. Adjustable buckle at waist.
WOMEN’S DAME VINTAGE JACKET
Quality, medium weight leather provides protection and comfort. Vintage finish gives that broken-in look and feel like your favorite pair of jeans. Features two front intake and two rear exhaust vents for maximum air flow during warm weather riding. Action back gussets provide better mobility when in the riding position.
2-way CF Zipper.
Contrast leather chest and arm stripes. Poly mesh fixed lining.
Articulated curved sleeves. Interior zippered stash and CC pocket. Two zippered hand warmer pockets. Snap adjusters at waist.
Gusseted Action back. Back hem drop.
Skid Lid Lethal Threat Bomber Pinup
This contoured helmet with a low-profile fit has clean, minimalist styling. It features a thermoplastic alloy injected shell and retention straps with D-rings.
Sizes XS to 2XL
Meets or exceeds D.O.T. standards.