27 minute read
CONFESSIONS OF A CUSTOMER
By Eric Anderson
TIME FOR A NEW ADVENTURE
Going WFO In Retail
Maybe we have been going about this all wrong. We still think we sell powersports machines, parts and accessories to make a living. What if you were a SCUBA dealer in Wisconsin or a ski dealer in San Diego? What would you sell in off seasons? Other adventure-some products, of course, or tours to somewhere else. With the pandemic-enforced “offseason” for an entire year, now is the time to rethink your business and go WFO into the recovery!
Even if you own a powersports dealership in the sunbelt, ask yourself what you are really selling each and every month of the year. Motors… or music to my adventure-loving ears? FYI the vacation industry is about to BOOM starting this Summer as vaccinations increase and quarantines decrease! Everyone will be looking for a quick cure to cabin fever—are you ready?
If you look at typical non-powersports brick and mortar retail operations, things are tough all over. Malls, chains, outlets and corporate stores have your same problems — a decrease in floor traffic with increasing expenses. A study from research firm Mintel (www.mintel.com) states “…the strongest growth from any spending category is vacation travel.” Sure your sociallydistanced related OHV sales were great last year, but people are going to be spending more money on “experiences” than “products” which to customers means less cluttered garages and more expensive trips. Hmmm — the American consumer is shifting his POV to “Get Out.” And it’s not just the GoPro/selfie generation that is experiencing this behavioral re-boot. Club Eagle Rider, the industry rental king and tour company, is thriving with its new pre-paid subscription model offering local or “fly and ride” programs… nationally and globally across all demographics. Why? Because they sell adventure (travel) first — then all the other motorized goodies come along for the experiential ride. Lots of add-on goodies include gear rentals, purchased gear, souvenirs, travel, meals, accommodations, group tours and… even used motorcycle sales. They are a well-branded adventure center… which also happens to rent what you are trying to sell.
My Millennial-aged daughters and sons-in-law spend more of their time figuring out how to be “outside” than they actually spend outside. Why? Because their generation is burdened by fluorescent-lit labor pools and Zoom meetings brought about by the Age Of Information & Technology — cyber-savvy, dogfriendly, Red Bull-fueled, beanbag-equipped prisons. Just getting outside is increasingly becoming a problem in our society even if you live in the sunbelt — there just isn’t time!
This paradigm shift in our working society — not to mention a recent pandemic — is not only cutting back on our Vitamin D intake but also your store’s floor traffic. Even with flex schedules and tele-commuting, it is tough for many people, young or old, to escape during business hours, breathe fresh air and put a little adventure in their lives… so they dream about it on social media and with exotic travelogues or e-zines.
The definition of the word “adventure” may have devolved because of these societal and generational changes, but that has also made the word itself more applicable to the masses — not just the Thor Heyerdahls, Ernest Hemingways and Edmund Hillarys of the world. Adventure has meant so many different things to so many different people and different generations. To some, it is a ride to the corner tavern on a cruiser, to others it’s a trek to Tierra del Fuego. Some feel it is donning a pair of Oculus VR goggles (as used indoors at past OEM conventions) to “go for a ride.” Hey, the adrenaline flows there too, so no judging here!
The definition of “adventure” should remain a personal decision because it “means what it means” to the customer. Now, your dealership should consider taking advantage of this word’s broader societal meaning. So what if your business started selling adventures instead of motor vehicles? Interpret that two ways — literally and metaphorically: 1) Start selling the escape, the wind in the hair and the excitement your marvelous machines offer instead of bullet points and specs. 2) Begin offering customer trips, clubs, group tours, trail rides or even GPS tracks where customers can use their personal machine locally or a rented one at a vacation destination.
Everyone else is doing it. Zipline tours in Colorado. Hiking tours in Grand Canyon. Skydive over Maui. Snorkeling tours in the Keys. Yoga paddleboard excursions on Tahoe. Horseback camping in Idaho. Motorcycle tours in Alaska. Meditation escapes in Joshua Tree National Park. A Spartan race at an Army Fort. Indiana Jones Adventure at Disneyland — oops! Did I really say that? Why aren’t you offering similar adventures for local (and global) customers in your area… or are you taking your location for granted? Dealers used to leave this adventure part of the equation to the customers of the past, but not any longer. Modern customers don’t have the creativity or time to figure out the full puzzle. After selling the “why,” the dealer also needs to demonstrate “how, where and when” to use these machines, so get creative!
We know adventure experiences are what people (now) want to buy more than ever, but they don’t want to necessarily invest in expensive equipment — it’s hard to carry around. Trying a new sport is often experienced on vacation when there is time and a convenient opportunity. Money is never an objection— it’s considered vacation, so all bets are off. Bring on the scooter rentals, parasailing, SCUBA diving, boat tours and more.
Could you offer this “try before you buy” renting scenario so it feels like a mini-vacation? Renting becomes a solid option… perhaps better than allowing risky demo rides for free. It’s better not to have customers going to EagleRider to “test ride” a current model rental bike. There is a chance they could love it and end up buying it out of their fleet.
Customers are also not as “hardcore” as they used to be. They don’t want to spend a lot of money for something that sits in the garage 6 days of the week or more, so booking a 1- or 2-week travel adventure somewhere is a better option. I don’t want to own a boat (ever), so I have promised myself I will rent at least 2 times a year. I have changed. Customers have changed. You need to change.
Here are some ideas to think about adding some adventure to your business:
• Become a travel agent, tour organizer or adventure club. Like a Canadian SCUBA dealer once told me, “In winter, we have movie nights, sell package tours and dive in the Caribbean.” Maybe some of your customers would want to stretch their wings a bit and adventure to a nearby state or national park, whether it’s better weather or not. Can you help organize their trip… or lead a trip for some of your customers? Heck, provide a sign-up sheet, a GPS track and a departure date, then leave the rest up to them. At least it creates a sense of urgency — and a need to buy more accessories from you!
• Develop and share local points of interest to be seen by motorcycle or an OHV. Specialize in your area… and attract riders from inside and outside of your area. Advertise or share this information in social media so customers from outside your community will make you a destination for buying and adventuring.
• Bolster your community’s support of motorcycle and offroad adventures. I was in Moab, Utah, last week and that’s all I saw — adventure tours on every corner! Get into downtown parades. Offer Newbie Nights at your dealership. Ask the mayor to declare a Motorcycle Week in your town? Stage an Adventure Rally starting and finishing at your dealership. Organize OHV clean-up days with clubs, BLM or USFS. All this becomes social media fodder and builds the (SEO) word-of-mouth attraction to your area.
• Do a better job displaying and selling gear. I have met more people — men and women — who tend to get into a sport because they love how the gear makes them look. Skiers, mountain climbers, horseback riders, SCUBA divers, motorcycle riders. Sheesh! That sounds so self-centered to say it but remember how customers have changed the way they take photographs in recent years — they are all INTO their own photos… which get constantly posted on social media sites in an attempt to out “badass” everyone else watching. It’s now more about how you look than how well you actually do it!
Transcend selling hardware. Expand your horizons. Get all ages to come to join the new adventure culture of your exciting business. Get it? Got it? Good!
AIMEXPO CONNECT PRESENTED BY DAIRYLAND Digital Powersports Event Posts Big Numbers, Beats Expectations
Digital trade show platform A2Z compared the stats from AIMExpo CONNECT presented by Dairyland against other digital trade shows of similar size – and the numbers reveal exhibitors and attendees engaged a great deal with the event’s virtual networking tools.
“We are very happy with how AIMExpo CONNECT presented by Dairyland was received by the industry,” said Cinnamon Kernes, vice president of MIC marketing and events. “The numbers tell a great story of an engaged industry looking for ways to stay connected. With this in mind, we are working towards our first in-person event in more than two years, to bring the industry together, under one roof, at one time.”
For a show with fewer than 100 exhibitors, A2Z would typically anticipate some 1,400 exhibitor profile views. AIMExpo CONNECT surpassed that benchmark, with nearly 14,000 views. Read More.
IN CASE YOU MISSED IT MIC Symposium
MIC members can watch Episode 9: Policies, Politics, and Powersports featuring Scott Schloegel, MIC senior vice president of government relations. With Biden administration cabinet members being nominated and confirmed, we have a clearer picture on policy direction that will shape our industry. From digital right to repair, to land use and emissions, Schloegel provides an update on the players, policy positions, and next steps.
Business Advisory & Forecast Reports
MIC members can now access the fourth-quarter Business Advisory & Forecast reports, which detail total motorcycle and on-highway motorcycle sales and make predictions, based on macroeconomic trends, correlated to motorcycle sales. The reports examine trends that affect our industry, as well as the larger, general economic direction.
Don Amador and Daphne Greene being recognized for their contributions to the California OHMVR. A SALUTE TO DAPHNE GREENE
By Donald Amador
March is Women’s History Month where the country honors women who made important contributions to our society. Closer to home, early female pioneers made a significant impact to motorcycling and the powersports industry. Legends like Augusta & Adeline Van Buren who rode 5,500 miles in 60 days in 1916, Dot Robinson founder of the
Motor Maids (which continues to this day) and Bessie Stringfield first African-American woman to ride across the United States solo and has one of the American Motorcyclist Association’s top awards named in her honor.
Off-road recreation also has its own list of distinguished women who worked tirelessly to champion responsible motorized recreation on public lands. One of those leaders is Daphne Greene who served as the Deputy Director of the California OffHighway Motor Vehicle Recreation (OHMVR) Division from 2004 until 2011 when Governor Jerry Brown’s announcement that her tenure as deputy director of the OHMVR Division was to be terminated on January 1, 2012.
Daphne was a transformative figure who inspired staff, federal land managers and public sector partners by her commitment to providing the OHV community with access to sustainable high-quality motorized recreation on local, state and federal lands. In addition to being a consummate land use pro, she was also a passionate enthusiast. Before her appointment to head up the OHMVR Division, Daphne had been an off-road driving instructor for Land Rover. She was also an accomplished competitor and in 1995, Daphne was the first and only woman to represent the United States in the Camel Trophy in Central America. She also returned the following year as a support driver assisting in the completion of the first east-west crossing of the island of Borneo.
I first met Daphne when she was appointed by Governor Davis to the California OHMVR Commission where she served with distinction and honed her off-road political skills that prepared her for the appointment to sort out the chaos and confusion that had been plaguing the OHMVR Division for a number of years. The impression she made on me, and the changes she brought about were awe-inspiring.
Her accomplishments were many and included an overhaul of the OHV grants program to make it more accountable, transparent and fair. Daphne worked to increase accountability of OHV trust fund expenditures and improved wildlife habitat monitoring programs. Under Daphne’s leadership, the OHMVR Division opened new OHV recreation areas and refocused efforts to provide important OHV safety programs.
Working with Daphne had a great influence on my life. She was always quick to note that any positive accomplishments for OHV recreation was the result of treasured relationships and sincere collaboration with partners and stakeholders.
As Daphne departed her role at Division in 2011, she sent an open letter to the off-road community stating, “These accomplishments — and so many more — could not have been done without the involvement and support of all of you. Working for the Division is not just about having a job, but about a commitment to making a difference and the desire to contribute in a meaningful way.”
Daphne also issued a timeless and clarion call to the powersports industry, dealers and customers to be ever vigilant and engaged. “These are challenging and uncertain times, and only through the continued vigilance and active support of the community can the OHV program continue to meet its objective of providing for high-quality and sustainable OHV recreation in California [and elsewhere].” Those words ring true now more than ever!
Let’s honor Daphne’s legacy and her challenge to the powersports industry by redoubling our commitment to be engaged with land managers, policy makers, regulators, partners and other key stakeholders in support of our sport, passion and way of life.
Don Amador has been in the trail advocacy and recreation management profession for almost 29 years. Don is President of Quiet Warrior Racing/ Consulting. Don served as a contractor to the BlueRibbon Coalition from 1996 until June, 2018. Don served on the California Off-Highway Motor Vehicle Recreation Commission from 1994-2000. He has won numerous awards including being a 2016 Inductee into the Off-Road Motorsports Hall of Fame and the 2018 Friend of the AMA Award. Don currently serves as the government affairs lead for AMA District 36 in Northern California. He may be reached via email at:
damador@quietwarriorracing.com
SPRING HAS SPRUNG!
Motorcycling’s Version Of March Madness
With the change of seasons, declining COVID closures and spreading vaccinations the powersports world is ready for rebirth! March marked the return of Daytona Bike Week, American Flat Track (with Shayna Texter making history sweeping the opening double-header and bagging an article in Forbes on her birthday) and adding to #WomensHistory Month, Angelle Sampey took the brand new Suzuki-based Vance & Hines bike to a 200 mph pass to be top qualifier for the NHRA GatorNationals.
The youth movement was served as TSE Racing’s 19-year old Brandon Paasch won the 79th Daytona 200. And speaking of roadracing, MotoGP returned in motorcycling’s version of March Madness with the Grand Prix of Qatar. 28th March 2021.
Leading up to MotoGP 2021 was five days, two tests, 35-hours of track time and hundreds of laps of the Losail International Circuit by both Red Bull KTM Factory Racing and Tech3 KTM Factory Racing. The teams rounded-off their only pre-season outing prior to the first two rounds of the 2021 MotoGP series, taking place at the same race track in Qatar on March 28th and again on April 4th. While we can’t get to Qatar for the opening weekend, we will be seeing MotoGP at the recently re-opened Doffo Barrel Room now that the COVID restrictions are lifting!
RHYMES WITH GOOD KARMA
Serial moto-entrepreneur Eddie Cole is at it again! “I’m working with Jeremy McGrath and Chad Reed on the ARMA SPORT project, a premium nutrition product line. We tested the resell in a few dealers with great success and are ready to now set up retailers nationwide.” ARMA is a culture driven supplement brand founded by action sports industry veterans from Oakley, Spy, Dragon and Monster Energy. “Our elite team of athletes and owners have helped the brand develop a product that works like nothing else on the market,” adds Darryl Atkins, a 7-time MX/SX champ in his native New Zealand. “We have tested the products sell-through in stores and had tremendous results.” Dealers interested in selling the ARMA Sport brand can contact Atkins for an application and information on how to become an authorized ARMA Sport dealer at: https://armasport.com/pages/become-a-dealer
PUT A LID ON IT!
Welcome to the Tucker family, Thumper Fab. Made in Texas, they have released “the most durable and technically advanced accessories and addons available… everything from audio roofs and surround sound LED systems to custom bumpers & roll cages.” Thumper Fab says their innovative team of engineers utilizes cutting edge technologies and processes to create unique and incredibly resilient products. Their manufacturing process is all done under one roof in Texas using the best materials, plus their audio roofs use 100% Rockford Fosgate components. MADE IN THE USA and distributed exclusively by Tucker: https://youtu.be/faTVmUfVJ9M
TOOL TIME!
Even more important than Tim Allen and Richard Karns comeback on cable TV, Goodson Tools & Supplies for Engine Builders has released its 2021 Catalog. Featuring approximately 5,000 tools and supplies for serious engine builders —you know who you are Bud at Matto Cycle, Justin at Leineweber Enterprises, Teddy at Boyko Racing and Noel at Accurate Cylinder & Sleeve Works! There are 8 full pages of entirely new products for 2021, plus an expanded assortment of specialty tools exclusively for the Milwaukee-8 engines. The 136 page 2021 Goodson catalog is available by request at (800) 533-8010 or click: www.goodson.com
SO YOU WANT A REVOlution
Billed as FXR’s most advanced gear to date, the 21 and half Revo Limited Edition gear has dropped. “It fits and flows with the shape and movements of the next level motocross athlete,” says designer Dan Guetter. “The road to the pro ranks is long and difficult, so we built our Revo gear to be just as tough. Through testing and continuous refinement, FXR has made numerous improvements to the Revo chassis, setting a higher standard for FXR’s already industry-leading fit, finish, durability, and performance.” The Omni-Stretch material in FXR’s Revo LE jersey was developed to give riders the ultimate combination of 4-way stretch with the maximum amount of airflow. Click here to see the whole collection:
https://fxrracing.com/collections/limited-edition-moto
GREAT BAGS OF FIRE…
Oh wait, this is not a Jerry Lee Lewis song, but a hot new line of luggage from SW-MOTCH. SW-MOTECH USA’s PRO line of motorcycle luggage has expanded again with the addition of the PRO BLAZE saddlebags. The bags are available in two different versions: PRO BLAZE and PRO BLAZE H. The “H” stands for the high version — SW-MOTECH developed the “H” variant specifically for motorcycles with high exhaust systems to protect from heat damage. Featuring an all new sleek design and removable mounting arms, the bags are designed for sportbikes, naked streetfighters and streetoriented touring machines. Check with Twisted Throttle and SW-MOTECH USA for dealer details: www.sw-motech.us
SITTING PRETTY
Corbin does dual sports. Their Canyon Dual Sport saddle is designed specifically to provide long range comfort for Yamaha Tenere types. There is also offer a bench-style saddle that provides more freedom of movement for riders that lean towards off-road riding… and then there are the backrests. Corbin offers several models to suit individual tastes, both visually and the degree of support desired. The #BR model Ovalbac backrest shown. This backrest provides a generous, contact patch for excellent support. Angle adjustment is simple and can be performed without removing the saddle or backrest from the bike. But wait, there’s more! Corbin has the option of electric seat heaters. Contact Corbin at:
https://www.corbin.com/projects/
MOTO DOFFO GRAND PRIX
B“ lending passion, wine and motorcycles is Wine Club members would have to come for an art form… there are not a lot of wines their pick-up anyway, right? But “this” quarantinewith motorcycles on the label,” says second enforced brainstorm was intended to bring a generation wine maker, motorcycle racer and art little fun to process. And then there was the fan Damian Doffo. Prior to the pandemic, Doffo empanadas and chimichurri! Food and wine… and played host to press launches, Motorcycle Missions motorcycles? Dealernews registered for the first builds, Women Wine Wheels, the annual Kurt Caselli heat! By coincidence so did Alex Baylon of WPS and
Foundation fund raisers and epic MotoGP viewing MotorcycleIndustryJobs.com fame. Alex and his bride parties every weekend of the racing season. And then may have gotten the holeshot coming up the coast there is the MotoDoffo collection of bikes: two-up on his Yamahauler, but the two hour pit stop https://motodoffo.com for Argentinean food proved to be a great equalizer.
When the lock-down prevented tastings, press While we were the winners of the Slow GP, the real launches and ultimately closing of the Barrel Room winners will be everyone who gathers at the first where the motorcycles are displayed, the crew really MotoGP viewing party in the Barrel Room for the first began to miss the moto community showing up time in a full year and the return of events like the every weekend. “The virtual tastings and Facebook KC66 Foundation fundraisers!
Live events are fun, but it really isn’t the same and hosting our friends and customers in person,” noted
Samantha Doffo at the finish line of the MotoDoffo
Grand Prix Drive Though. “So we decided to do this!” Hear the Doffo story straight from Damian here:
https://www.youtube.com/watch?v=baLRc-hyctw&t=41s
Wine Lovers, Start Your Engines!
There are few things in this world we love more than throwing a big party at the winery so we can celebrate and enjoy some wine with our members and guests. Unfortunately, under the current state of affairs we are unable to host one of our traditional parties, so instead we invite you to the first ever MotoDoffo Grand Prix Drive Thru!
What is the MotoDoffo Grand Prix?
This FREE event is an opportunity to get out of the house and take a leisurely drive through our vineyards, while enjoying some goodies from Doffo Wines, MotoDoffo and Fuego Y Sal along the way! Participants need to select a “qualifying time” slot to arrive at the winery before embarking on this “slow race” through the winery grounds. Here’s a taste of what’s in store:
Qualifying Time
Reserve your day and time slot online – this is required!
Starting Line
Arrive at our entrance gate at your qualifying time and check in. Head through the parking lot towards the MotoBarrel Room.
Turn 1
Shop the latest merch and apparel from Doffo and MotoDoffo. MotoDoffo Club members will receive extra discounts on select items.
Pit Stop 1
At the MotoBarrel Room, participants will have the opportunity to purchase wine, which will be delivered to their vehicle. MotoDoffo members picking up their club orders will receive their wine here.
Turn 2
Just past the MotoBarrel Room will be the Fuego Y Sal booth – hot sandwiches and empanadas will be available for purchase here. MotoDoffo Club members will receive 4 complimentary empanadas.
Pit Stop 2
After turning right around the MotoBarrel Room, participants can take a pit stop to get out of their cars and head into the MotoBarrel Room to shop for wine!
Finish Line
At the events Piazza guests can stop for a photo op on the podium. Heritage, Legacy and MotoDoffo Club members will receive 2 complimentary mini bottles of Paulina Sparkling.
AVE ATQUE VALE Mike Bell 1957-2021
The industry has lost another one of its larger than life heroes as Mike “Too Tall” Bell has passed away. Following his racing career, roles at White Brothers and Oakley saw him entrenched in the industry and enhancing the lives of everyone he came in contact with.
“Mike Bell was definitely one of the good guys,” says Todd Huffman, producer of The Motocross Files. “Very nice guy, easy to talk to and humble... I was fortunate to interview Mike a couple of times and do his Yamaha Wall of Champions video. I had plans to include him in a future season of our series The Motocross Files, but for now this will be as close as I get.”
The short film about Bell’s big win against the legendary Bob “Hurricane” Hannah in 1978 at the LA Coliseum almost didn’t happen, according to Huffman. “A few years ago we were producing a special on the greatest Supercross races of all time for CBS Sports and this one made the list from fans’ surveys. It was approved to shoot, we shot it and showed the rough edit to Executive Producers who canned it! They said it was “too old” and “no one wants to watch that old stuff.” So it sat for a few years.
Losing our heroes and legends is always hard, but when it is somebody as approachable and a genuinely good guy like Mike Bell, it gets really tough. Veteran journalist Zap Espinoza was another good friend of Mike’s and he had planned a column dedicated to Too Tall.
“Back in October I called Mike to see about doing an interview for the March issue of Mountain Bike Action Magazine and the process got started. In addition to the feature story, I also wrote a column dedicated not just to MX racers, but to Mike in particular. Yes, he was so special,” says the veteran journalist.
Here is Zap’s tribute: https://mbaction.com/in-memoriammike-bell-a-mt-bike-motocross-icon/?fbclid=IwAR3pVwhY5sZ Fd1rYe90DZZafQ2Ysw9kaYLrVIFmCOKNKX51gTb0qaAxU6lM
BOYKO ON MIKE’S BIKE
Like a sad game of “7-degrees of Kevin Bacon” we are connecting the dots with the passing of Mike Bell. Ted Boyko’s recent birthday triggered the memory of Mike Bell’s bike up on his lift when we profiled his shop. Turns out Teddy was his mechanic back in the DG days, so who better to restore Mike’s bike? We did not have room to talk about this in the shop tour, but Boyko definitely knew where all the skeletons were in this closet:
https://www.youtube.com/watch?v=Vw2bWvFFPH4
American Landmaster............................................ 29 Best In The Desert Racing Association ............... 85 Boost Your Confidence Through Motorcycling.... 44 CDK Global/Lightspeed......................................... 55 Cycle News .............................................................. 60 Digital Lead Performance ..................................... 27 DX1........................................................................... 41 EZ Rider Demo........................................................ 47 Find It Now GPS Security...................................... 11 Fuel Capital Group, Inc .......................................... 63 HJC Helmets ............................................................. 9 Marine Retailers Association of the Americas... 43 MBA Insurance........................................................ 34 Motorcycle Industry Council (MIC) ....................... 73 Motorcycle Industry Jobs (MIJ).............................. 19 Motocross Revival ............................................. CVR4 National Powersport Auctions (NPA) .................. 13 Piloteer Agency...................................................... 57 Royal Enfield ............................................................. 7 Sullivans.................................................................. 51 Torque Off-Road..................................................... 35 Tread Lightly........................................................... 75 Triumph Motorcycles America .............................. 17 Twisted Distributing ............................................ 65 Tucker Powersports............................................... 21 Unfiltered Marketing .................................................37 Western Power Sports ......................................... 2-3
Shameless Plug – For the most up to date dealer news, check on the news feed at Dealernews.com, be sure to like us on Facebook and click on Dealernews’ monthly digital editions: www.dealernews.com
HELPING KIDS OUT
Helps Our Industry Out
Howdy,
I have been aware of Strider Bikes for about a dozen years now. I am amazed at the company growth. They have sold nearly 3 million bikes worldwide and hopefully inspired millions of kids to get off the couch, off the screen, and get outside and enjoy life on two wheels.
The Strider Education Foundation was formed as a 501c3 a few years ago. About two years ago Strider started a campaign called “All Kids Bike” — Its mission is to teach every child in America how to ride a bike in kindergarten PE class. The progress made in those two years has 248 schools in 37 states running the program.
In fact, 41,000 kids are known to be learning to ride this past year alone. The 5-year impact from those programs will result in nearly a quarter of a million more kids having learned to ride. That is a great start, but we need to keep it going.
Money makes the world go ‘round, and in this instance, money makes the wheels go ‘round for these kids. The school program is delivering results in short order by equipping kids with a lifetime skill and increasing those kids’ health and happiness on a daily basis. The All Kids Bike program is so dialed in that it is being accomplished for just under $10/kid… tax-deductible!
To give you a sense of what this program is all about and how it is impacting lives… even beyond learning to ride, I encourage you to check out this short and glorious video of the program running in schools in South Dakota. We believed in this program so much that we put our money where our mouth is.
Documentary Trailer: https://youtu.be/1lM4i3b6BM8 New rider! (29 seconds): https://www.youtube.com/
watch?v=eOPr8y9TcbM
The Board of Directors has set up a fundraising page to keep the momentum going. I’d love to have you join us on this most-worthwhile and rewarding mission.
For more information, I’m happy to discuss in more detail with you or you can find out more…
on the web at: www.allkidsbike.org on Facebook at: https://www.facebook.com/AllKidsBike on Instagram at: https://www.instagram.com/allkidsbike/
A donation of even $10 makes a difference and can be done with a credit card very quickly at:
https://support.allkidsbike.org/all-kids-bike-boardmembers
This will be the best $10 bucks you’ve spent all day and the videos will be the most uplifting you have seen in ages!
Ride Free, Take Risks!
