WORLD’S LUCKIEST MAN

By Bob Althoff

DANCE WITH WHO BRUNG YOU

In the sports context, it means “Don’t replace the players who have been winning for you.” But even former President Ronald Reagan used it. Reagan’s point was simple: In politics, as in life, you support those who support you. You are loyal to those who have made you... and that’s not just in good times, or when it happens to suit you.

Same holds true in powersports.

Often in this space, I will point out the important content Dealernews has been known for. Our talented editorial team; our Hall of Fame and PhD contributors; and the pivotal position we command in our industry — earned by serving the dealers for the past 55 years — all pretty much portend to the fact that every issue will be chock full of pretty important stuff.

But I want to call your attention to another bunch of important content — that being the messages of our advertisers. It is they who pay the freight for all of us who are vitally interested in our industry. We, all of us, owe them a great debt of gratitude. They care about our industry, its health and its growth. They care enough to put their dollars into supporting Dealernews — and, importantly, you, our many thousands of Dealernews readers.

Take notice of precisely who these advertisers are. We should actively consider how we can, in turn, support them by purchasing their goods and services whenever possible.

These good folks are a part of the solution. For that, I am grateful. Their presence in our pages should never be overlooked.

There are a lot of good guys and gals in our industry. These are among the best dance partners anyone could have.

Although everyone from Asleep At The Wheel (Dance with who brung you) to Shania Twain (Dance with the one who brought you) seems to have a song about it, the expression and the intent of the “You’ve gotta dance with them what brung ya” quote actually comes from football lore. Darell Royal, coach of the University of Texas football team from 1957 to 1976, is credited as the source of the saying.