2 minute read
INDUSTRY RESEARCH
Dealernews Research By Lenny Sims
BY THE BOOK NADAguides Market Insights Power The Market Values
Counterintuitive as it may sound, the powersports utility segment outperformed May-June 2019 by 2.8% on market was doing better at the height of the average, although still slightly behind 2018 levels. The pandemic (through the end of May) than it was sport UTV segment continues to bring pricing stronger doing in December of 2019. Although sportbikes remain than in the last two years, 4.3% ahead of 2019 and 1.0% soft, other segments are exploding. MIC data through ahead of 2018.
Q2 pegs new unit dirtbike sales being up more than 50% and dual-sports are doing better than 20% than last year. Since enjoying motorcycles and side-by-sides is a mostly
Even scooters are up! solo endeavor, our industry remains largely unaffected
In the motorcycle segment, cruisers recovered their period suggests buyers are eager to get back on the roads steep early spring decline and are now averaging only 1% and trails… and now with a second wave of the pandemic lower pricing than last year. Sportbikes showed no such threatening to impact Q3/Q4 these traffic views are a recovery and no May-June rebound. However, the amount positive harbinger. of traffic views for both sportbikes and cruisers continued by the need to social distance. Pricing in the most recent to spike through the end of May. Average pricing for both Most segments of the powersports’ industry rebounded these segments continues to trend ahead of 2019 as well. nicely from the early stages of the nationwide shutdown, with all but sportbikes showing a typical seasonal increase
While not tracked and reported by MIC, side-by-sides lookin pricing and look-up traffic in all sectors spiking in May. ups are trending even better than street motorcycles. The Look for the counterintuitive traffic patterns to continue!
About NADAguides.com
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides. com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by National Appraisal Guides, Inc., a division of J.D. Power.
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