R AINFOREST
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$ȫ7ȡ1ș1ș1ș Brand Design by Deanna Pina
Introduction
The Rainforests of the Atsinanana comprise six national parks distributed along the eastern part of the island. These relict forests are critically important for maintaining ongoing ecological processes necessary for the survival of Madagascar’s unique biodiversity, which reflects the island’s geological history. Having completed its separation from all other land masses more than 60 million years ago, Madagascar’s plant and animal life evolved in isolation. The rainforests are inscribed for their importance to both ecological and biological processes as well as their biodiversity and the threatened species they support. Many species are rare and threatened especially primates and lemurs.
Table of Contents Identity
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Advertisements
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Logo Typography Colors Lock-Ups Misuses Magazine Poster
Applications Vehicle Sationary Website
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Identity
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Identity LOGO R AINFOREST
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Primary Logo
R AINFOREST
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$ȫ7ȡ1ș1ș1ș R AINFOREST
Diverse Alternative
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Secondary Logo
The logo design for The Rainforest of Astinanana utilizes bright colors and strong typography to emphasize the bright culture of Madagascar. The Icon is inspired by the vast amount of endemic lemur families living in Madagascar. The Diverse Alternative of the logo utilizes multiple animal footprints to symbolize the unique biodiversity of Madagascar. The Secondary Logo is to be used in instances when the primary horizontal logo would be to small to be legible. An example of this may be on a hat or as a uniform badge.
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Identity TYPOGRAPHY R AINFOREST
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Primary Text on LOGO
Secondary Text on LOGO
ABCDEFGHIJLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
ABCDEFGHIJLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Almaq Rough Body Text Calibri Regular Calibri Bold ABCDEFGHIJLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
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Factoria Demi
Identity COLORS
HEX: c41a7d HEX: f78f25 HEX: 81cbd2 The colors of the Brand Identity of The Rainforest of Astinanana are inspired by the landscape of Madagascar. The hot pink is the primary color for the logo. The orange and the blue are secondary options for the logo.
R AINFOREST
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R AINFOREST
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A�T�N�N�N� A�T�N�N�N� Black and White are also able to be used as secondary color options when appropriate.
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Identity LOCK-UPS R AINFOREST
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A�T�N�N�N� Leave at least .5 inch space around logo designs to allow the logo to breathe.
R AINFOREST
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An exception to this would be the Diversity alternative of the logo in which the footprints come fiaryl close to the logo. This is the only time such an exception is allowed
R AINFOREST
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Identity Misuses This page lists the incorrect uses of the Rainforest of Astinanana logo
R AINFOREST
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Using a non-approved color
R AINFOREST
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A�T�N�N�N� Making the Icon a separate color from the typography
RAINFOREST OF THE
A�T�N�N�N� R AINFOREST
A�T�N�N�N�
Distoring the Icon (Stretching, condensing, skewing, etc.)
A�T�N�N�N�
Removing or Moving portions of the logo R AINFOREST
HE T F T O S E R NFO I A R
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Tilting the Logo
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Making the Logo too small to be legible
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Advertisements
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Advertisements -Magazine
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Advertisements -Poster
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Applications
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Applications -Vehicle
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Applications -Stationary
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Applications -Website
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Mobile Version
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R AINFOREST
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