The O'Dell Group by Dean O'Dell

Marketing Presentation

Presented by:

Dean O’Dell & Sarah O’Dell

REAL

ESTATE

12651 Newport Avenue, Tustin, CA 92780

TheODellGroup.com

Today’s Agent Vs. Yesterday’s Agent Very few Listing Agents or companies have adapted or even recognized how they do business with Today’s Buyer as has The O’Dell Group and Seven Gables Real Estate. Today’s Agent must have both a Traditional and Online Marketing Plan that embraces today’s technology. Incorporating both of these plans simultaneously maximizes exposure and demand for a Seller’s home, thereby increasing the probability of your home selling for top dollar. Simply put, increased exposure translates to a sale at the highest possible price. Yesterday’s Agent simply cannot execute these approaches due to the manpower and financial investment required to do so. Additionally, Yesterday’s Agent typically refuses to adapt to this new and rapidly changing format because it requires substantial financial resources and enormous amounts of time to learn the newest technologies. Yesterday’s Agent is quickly becoming obsolete without these new technologies and Sellers must realize this or risk missing the opportunity to get top dollar for their home. The demands of these changes cannot be met by a single Agent and is why The O’Dell Group continues to gain market share. We have the manpower and resources to execute these two approaches which are critical to why we consistently outsell the competition. Please examine carefully this two prong approach to marketing in the following pages and question how a one or two-agent team can manage all this, plus sell your house. They can’t, and this is why we are a Group – a company within a company - and why our Sellers greatly benefit from this structure. Even though The O’Dell Group has members on its team to assist with marketing your home, this never prevents your Listing Agent from providing you the personal attention you deserve. We are personally committed to each Seller, not only as the Listing Agent but by utilizing the full resources of the Group to attract and meet the needs of Today’s Buyer. Today’s Buyer will also benefit from The O’Dell Group being backed by Seven Gables Real Estate, as they are committed and steadfast to embracing the future of real estate and create innovative solutions for tomorrow’s challenges.

TheODellGroup.com

Table of Contents Top Sales Team

Meet The Oâ&#x20AC;&#x2122;Dell Group

About Seven Gables

Luxury Portfolio

Pricing Plan

Online Marketing Plan

Social Media Strategy

Service Action Plan

Testimonials

Philanthropic Support

TheODellGroup.com

v i l l a pa r k • o r a n g e north tustin • cowan h e i g h Top t s Sales •tustin ranch lemon heights t u s t i n • Team irvine • villa park • orange north tustin • cowan heights • v i l l a pa r k TheODellGroup.com

The O’Dell Group: Seven Gables’ Top Sales Team Experience and consistency have resulted in The O’Dell Group being named top sales team for 13 of the past 14 years since Sarah and Dean O’Dell, a mother/ son duo combined forces in 1994. Individually, Sarah was a top producing agent beginning in 1979 and Dean from 1989, but it soon became apparent that by combining their strengths and expertise, they could create a team with whom few could compete. According to Mike Hickman, President and C.O.O. of Seven Gables Real Estate, The O’Dell Group has dominated the competition ever since evolving into “a company within our company,” which has brought even greater benefits to their clients. “The O’Dell Group is very successful because selling residential real estate is their only business and they treat it that way. This is not a part-time hobby or secondary income for the O’Dells, but a full-time commitment and passion that has yielded success in their family for decades,” he says. From left to right: Scott, Jennifer, Marcia, Dani, Dean, Sarah, Gary, Lorraine, Dennis & Julie

In the 2009 market, The O’Dell Group boasted a listing to sales ratio of over 95%, impressively outperforming the market. Their sales volume for the year ranked them as the top performing team for all Seven Gables’ offices. “Selling in a difficult market is nothing new to The O’Dells. They have worked through many cycles over the years and spend a tremendous amount of time analyzing market trends and home values. Simply put, they know what it takes to get the job done and deliver results through their experience and professionalism,” Hickman adds. According, to TrendGraphix, an independent source for agent production and market trends, the O’Dells produced the bulk of their 2009 business in the 92705, 92780, 92782, and 92869 zip codes, participating in 54 transaction sides, with sales pries from $79,000 to over $2,000,000. They dominated the Luxury Home Market, representing a large portion of Seven Gables’ Sales. In their primary market, since 2000, they have sold triple the number of homes of their next closest competitor. Additionally, they have provided a sophisticated and effective system to assist sellers in need of a loan modification or interested in Short Sale purchase, one which protects their client’s best interest and is processed by a team of specialists.

TheODellGroup.com

Top Offices Report Last 12 Months

Top Producers Report Last 12 Months

Agent 1 (15) Agent 2 (13) Agent 3 (10) Agent 4 (9)

Seven Gablesâ&#x20AC;&#x2122; Agents

All reports are published October 2010 based on data available at the end of Sept. 2010 for zip codes 92705 & 92780. ** No longer with this broker or office info is not available. ***No longer with this office/broker or agents info is not available. All reports presented are based on data supplied by the SCMLS or its member association/brokers. Neither the MLS nor their members are in anyway responsible for their accuracy. Data maintained by the MLS or their members may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. COPYRIGHT c) TRENDGRAPHIX, Inc

TheODellGroup.com

Top Offices Report

Top Producers Report

Since Market Downturn (6/1/07-9/30/10)

Since Market Downturn (6/1/06-10/31/10)

Agent 1 (37) Agent 2 (31) Agent 3 (30) Agent 4 (30)

Seven Gablesâ&#x20AC;&#x2122; Agents

TheODellGroup.com

Dean O’Dell

I grew up in a real estate household with a real estate legend as a mother, whose wisdom and guidance gave me a rare first hand glimpse of the industry long before I ever entered the profession. When I began my real estate career, I coupled my business background and entrepreneurial skills with an insightful perspective that made me intent on offering my clients more. From the very beginning, that commitment has proven to be quite rewarding. In fact, during my first four years as a real estate professional, I outsold most of my competition. In 1994, my mother Sarah and I formed a partnership to combine our talents. As a team we are able to offer something unique to every client in every situation - manpower, expertise, individual personalities, knowledge and experience. That is why so few agents are able to compete with us and why we have retained an unequivocal market share in the communities we serve.

Dean O’Dell BROKER ASSOCIATE Office: 714.665.7109 Cell: 714.665.7107 Fax: 714.505.2833 Dean@TheODellGroup.com www.TheODellGroup.com License #01060767

The O’Dell Group is not only unique, but has become synonymous with successful outcomes for hundreds of customers throughout the years. We spend a tremendous amount of time and money to utilize the most effective means for our clients. We analyze and dissect the marketplace to understand it better than anyone. This approach yields consistent success for our clients and keeps us ahead of our competition. That’s because Your Best Interest is the The O’Dell Group’s top priority! CAREER • Consistently since 1995 awarded Overall Top Sales Team at Seven Gables Real Estate • Top Agent Recognition – Sold more homes in North Tustin (92705) than any other agent since 1990. Sold triple the amount of homes to the closest competitor. • Luxury Home Specialist – Panelist for 2009 National Association Realtors Conference • Certified Foreclosure Specialist – extensive experience in Short-Sale and REO property • Established The O’Dell Group as a partnership with mother, Sarah O’Dell in 1994 • Broker Associate with Seven Gables Real Estate since 1994 • Prudential California Realty 1992-1994 • ReMax Real Estate 1990-1991 • Licensed Real Estate Broker since 1990 COMMUNITY AFFILIATIONS • Member of Pacific West Association of Realtors, California Association of Realtors and National Association of Realtors • Affiliate of Leading Real Estate Companies of the World® • Member of Luxury Portfolio Fine Property Collection® (properties over $1 million worldwide) • Member of RELO® Home Search • Community involvement: A founding member of Realty Cares – realtors for charities • Youth sports coach and financial supporter for Tustin Youth Football, Tustin Western Little League and Tustin Public Schools Foundation Education • BS Finance, BS Real Estate, Arizona State University 1987

TheODellGroup.com

Sarah O’Dell Sarah O’Dell BROKER ASSOCIATE Office: 714.665.7109 Cell: 714.785.6125 Fax: 714.505.2833 Sarah@TheODellGroup.com www.TheODellGroup.com License #00646527

The knowledge from 13 years of banking experience and enthusiasm for serving the public quickly led to my success in real estate. I immediately realized the satisfaction of finding and selling homes and this became my passion. In the early 80’s with more land available in Lemon Heights and Cowan Heights I sold land to builders and resold their custom estates. This experience led me to a broad knowledge of superb quality, workmanship and attention to detail in the luxury market. I represented many high end sellers and buyers and became Seven Gables’ #1 Agent in 1981. Consistently throughout the years as a top producing agent I have a unique knowledge of the real estate cycles by experiencing them first hand, from the early 80’s to the current cycle we are in now. Not withstanding very few agents know how to work, analyze and produce results in this market. As one of the partners of The O’Dell Group I assure you that with our combined knowledge we will get the job done in any price range from condominiums to multi million dollar properties!!! CREDENTIALS • Specializing in Luxury Estate Properties in North Tustin, Lemon Heights, Cowan Heights and Tustin Ranch • Expertise in representing move up and sizing down Buyers and Sellers in the Central Orange County including beach communities • Hall of Fame Award in 2004 • Consistently since 1995 Awarded Overall Top Sales Team at Seven Gables Real Estate • Established The O’Dell Group as a partnership with son, Dean O’Dell in 1994 • Seven Gables Real Estate 1994 - present • Prudential California Real Estate 1991 - 1994 • Director of Rodeo Realty (Luxury Home Division) • Remax 1990 - 1991 • Licensed Broker in 1986 • Started real estate career in 1979 at Seven Gables Real Estate • Licensed Realtor in 1977 • Background in banking from 1963 - 1976 AFFILIATIONS • Member of Pacific West Association of Realtors, California Association of Realtors and National Association of Realtors • Affiliate of The Leading Real Estate Companies of the World • Member of Luxury Portfolio Fine Property Collection (properties over $1million worldwide) • Member of Relocation Home Search • Community involvement: One of the founding members of Realty Cares – realtors for charities • Contributor to Tustin Youth Football, Tustin Western Little League, Tustin Public Schools Foundation • Raising capital and awareness for Susan G. Komen Breast Cancer. Participant of the 3-day (60 mile) walk in 2004 and 2008

TheODellGroup.com

Sales Report - 2010

Represented 23 Sellers & 22 Buyers This Year

Sold Properties Date

Address

January â&#x20AC;&#x201C; December 2010

1/5 7517 E Autumn Hill Way, Orange 2/8 14009 Coteau Dr #9 Available Listings 14 Properties 2/12 120 S-Sage Hills, Orange 2/15 1710 La Loma, North Tustin 3/8 10591 Cowan Heights Dr, N. Tustin 3/8 10611 Cowan Heights Dr, N. Tustin 4/21 11541 Arroyo, North Tustin 5/14 18182 Lillian Way, Tustin 5/14 1748 Grand Ave #10 5/27 13001 Prospect Ave, North Tustin 5/28 13162 Palomar Way, North Tustin 6/2 2455 Hannaford, Tustin Ranch 6/3 10562 Brier Lane, NorthTustin 6/9 1202 Lucinda Way, North Tustin 6/17 9832 Chesterfield, North Tustin 6/18 1501 Bullard, North Tustin 6/22 1708 E Ocean Blvd., Newport Bch 7/2 10366 Devillo Drive 7/1 18641 Vanderlip, North Tustin 7/8 11871 Marble Arch, North Tustin 7/16 13352 Fairmont Way, North Tustin 7/16 13461 Oak Lane, North Tustin 7/29 1142 Flaminian, North Tustin 7/30 9791 Rangeview, North Tustin 8/17 155 N Singingwood #16, Orange 8/18 1107 Granville, Newport Bch 9/14 12801 Del Rey Dr., North Tustin 9/22 1481 Martingale, North Tustin 9/29 13842 Winthrope, North Tustin 9/30 10591 Cowan Heights, North Tustin 10/26 11992 Woodlawn, North Tustin 10/27 2338 Sunningdale, Tustin Ranch 10/28 10442 Strand Terrace, North Tustin 11/16 18332 Rainier Drive, North Tustin 11/18 1461 Foothill, North Tustin 12/1 13691 Tea House, North Tustin 12/13 1404 N Tustin Ave #A1, North Tustin 12/20 14252 Galy, North Tustin 12/21 11912 Gladstone, North Tustin

Price

$739,900 $225,000 $649,000 $1,950,000 $252,000 $222,000 $900,000 $500,000 $401,000 $645,000 $548,000 $2,050,000 $640,000 $799,000 $1,283,000 $786,000 $1,860,000 $365,000 $625,000 $729,000 $495,000 $618,000 $800,000 $950,000 $335,000 $1,825,000 $619,000 $1,075,000 $550,000 $280,000 $675,000 $460,000 $1,225,000 $765,000 $1,225,000 $882,375 $174,900 $545,000 $600,000

Represented

Buyer Seller Buyer & Seller Buyer & Seller Buyer & Seller Buyer & Seller Buyer Seller Seller Seller Buyer Seller Buyer Seller Buyer Seller Buyer Buyer Buyer Buyer & Seller Buyer Seller Seller Buyer Buyer Buyer Seller Seller Buyer Buyer & Seller Buyer Seller Seller Seller Seller Seller Seller Buyer Buyer

2010

Current Listings Address 2320 Hoxie, Tustin Ranch 2107 E Lemon Heights, North Tustin 13201 Palomar Way, North Tustin 5 Sanderling, Irvine 10611 Cowan Heights, North Tustin (land)

Price $2,395,000 $2,150,000 $719,000 $629,000 $239,000

Sales Report - 2009

Represented 32 Sellers & 22 Buyers This Year

Sold Properties Date

Address

January â&#x20AC;&#x201C; December 2009 Price

Represented

Price

Represented

2009 1/16 12421 La Bella Dr, North Tustin 2/26 1106 S Mantle Lane #35, Santa Ana 3/2 4907 E Hillside, Orange 3/31 10102 Overhill Dr, North Tustin 4/3 10922 Cherry Hill, North Tustin 4/14 13801 Grovesite, North Tustin 4/17 1662 Cameo, Tustin 4/17 2348 Kathryn, 4/24 10712 Brighton, North Tustin 4/30 1013 S Mantle Lane #146, Santa Ana 5/8 2092 Lower Lake, North Tustin 5/8 2098 Lower Lake, North Tustin 6/4 2577 Tequestra, Tustin Ranch 6/12 505 Glenarbor, Santa Ana 6/18 9832 Brentwood, North Tustin 6/29 14111 Elite, North Tustin 7/2 15730 Gundry, 7/10 1719 Normandy, Santa Ana 7/30 2195 Palmer, Tustin Ranch 8/4 1539 W Stanford, Santa Ana 8/5 11291 Skyline, North Tustin 8/21 151 Zephyr, Tustin Fields 8/25 13911 Gershon, North Tustin 8/26 7904 E Salinas, Orange 8/28 4118 Maple Tree, Anaheim 8/31 14631 Alder Lane, Tustin 8/31 242 S Crawford Canyon #19, Orange 9/4 14031 Windsor Pl, North Tustin 9/10 24 Starwood, Irvine 9/11 12372 Rebecca Lane, North Tustin 9/11 2610 Ponderosa, Santa Ana 9/15 6402 E Cedarbrooks, Orange 9/16 1301 Garland, Tustin 9/17 1702 Normandy, Santa Ana 10/13 18151 Theodora, North Tustin 10/16 1355 E 21st Street, Santa Ana 11/9 2117 N Rosewood, Santa Ana 11/17 12192 Woodlawn, North Tustin 11/19 18441 Dodge Ave, North Tustin 11/25 2440 Nogales 12/21 5118 Woodruff 12/23 17532 Medford, Tustin

In Escrow Listings Date

7/7 7/7 11/18 11/22 12/18 12/18 12/21

Address

10591 Cowan Heights, North Tustin (land) 10611 Cowan Heights, North Tustin (land) 19382 Lemon Hill, North Tustin 7517 Autumn Hill, Orange 1710 La Loma Dr., North Tustin 11871 Marble Arch, North Tustin 14009 Coteau Dr #9

$745,000 $90,000 $627,500 $1,070,000 $760,000 $525,000 $521,000 $139,000 $800,000 $ 79,000 Undisclosed Undisclosed $853,000 $278,900 $2,000,000 $800,000 $350,000 $ 95,000 $1,465,000 $319,000 $1,055,000 $470,000 $650,000 $825,000 $620,000 $540,000 $407,000 $722,500 $375,000 $769,000 $372,900 $900,000 $486,500 $ 83,000 $560,000 $415,000 $645,000 $750,000 $685,000 $370,000 $365,900 $540,000

$299,000 $279,000 $919,000 $739,900 $2,500,000 $729,000 $215,900

TheODellGroup.com

Buyer Seller Buyer Buyer Seller Buyer Buyer Seller Seller Buyer Buyer & Seller Buyer & Seller Seller Seller Buyer Buyer Seller Buyer Seller Buyer & Seller Seller Seller Buyer Buyer Buyer Seller Seller Seller Seller Seller Seller Seller Buyer & Seller Buyer Buyer Seller Buyer Buyer Seller Seller Seller Seller

Seller Seller Seller Buyer Buyer & Seller Buyer & Seller Seller

v i l l a pa r k • o r a n g e north tustin • cowan height s • t u s t i n Meet the ranch lemon heights O’Dell Group tustin • irvine • villa park • orange north tustin • cowan heights • v i l l a pa r k TheODellGroup.com

The O’Dell Group Members Sarah O’Dell

Dean O’Dell

• Broker Associate • License #00646527 • Licensed Since 1979

• Broker Associate • License #01060767 • Licensed Since 1990

Gary O’Dell

Dennis Bader

Lorraine Bader

• Realtor Associate • License #00413708 • Licensed Since 1969

• Broker Associate • License #01514929 • Licensed Since 2005

• Broker Associate • License #00956771 • Licensed Since 1987

Marcia Saunders

Scott Jackson

• Realtor Associate • License #00558289 • Licensed Since 1976

• Realtor Associate • License #01879064 • Licensed Since 2010

For more on our group members, please visit:

TheODellGroup.com

The O’Dell Group Administrative Staff Jennifer O’Donoghue • Licensed Real Estate Agent since 2005 • License #01725073 • Administrative Assistant • The O’Dell Group Transaction Coordinator

Julie Peterman

Daniela O’Dell • Certified Public Accountant since 1989 • Auditor • Real Estate Taxation Specialist • RealtyCares Liaison for The O’Dell Group

• Director of Marketing, The O’Dell Group • Specializes in Marketing, Research, Analysis, Media Planning, Advertising & Design • Home Stager

For more on our group members, please visit:

TheODellGroup.com

v i l l a pa r k • o r a n g e north tustin • cowan heights •tustin About ranch lemon heights Gables t u s t iSeven n• irvine • villa park • orange north tustin • cowan heights • v i l l a pa r k TheODellGroup.com

About Seven Gables

Three decades ago, we opened the doors to Seven Gables Real Estate intent on building a real estate brokerage with one goal in mind – to offer the community an elite class of experienced professionals who rank among the industry’s finest in the area.

REAL

ESTATE

As company founders, our reasons were simple: Aspire to be different than other brokerages by creating something we would expect from any service or sales business we employed. To achieve this goal and deliver on the promise we made to our customers and to ourselves, we choose to remain steadfastly focused on the prominent niche markets we know and specialize in, rather than attempt to be all knowing about the market. As a boutique company deeply rooted in the community, we understand that the success we’ve enjoyed is carefully cultivated and preserved by the unequivocal standard of professional excellence among our agent population. We prefer to be smaller and finer rather than larger and unable to keep to the promises we make or control the quality of our service. As such, we faithfully resist recruiting from the mass entrance of new agents into the marketplace. These are the ideals that define the Seven Gables brand and the ones you can count on regardless of which Seven Gables agent you use choose to represent you. In this manner our history is as much a part of your present as it is your real estate future.

Michael P. Hickman, President & C.O.O “Ours is a story that spans more than three decades . . . a boutique company deeply rooted in the community, connected to the past through experience and expertise, focused on a vision that brings technology and knowledge to the forefront of its future. We are committed to retaining a culture defined by a prominent niche market and recognize that any success we enjoy is based on the quality of our relationships, carefully cultivated and preserved by an unequivocal standard of professional excellence. And because we purposely invest our time and resources toward developing effective means by which to attract a savvy viewing audience to the markets we represent, we are in a unique position to serve clients from around the world, seeking to find a home that matches their distinct lifestyle.”

TheODellGroup.com

Relocation & Referral Network

As members of Leading Real Estate Companies of the World®, a national and global real estate network known formerly known as the RELO® network. The organization encompasses 650 of the foremost local and regional brands in residential real estate, with 4,700 offices and 120,000 sales associates in the U.S. and 24 other countries. Collectively, these firms sell 1.4 million homes annually valued at $380 billion, more than any national brand or franchise. Leading Real Estate Companies of the World® launched its new identity to better reflect its dominance as a real estate organization rather than one focused only on relocation. Seven Gables Real Estate has been successfully representing buyers and sellers in Orange County since 1976. Our agents are deeply rooted in the communities they serve. Most, live and work in the neighborhoods they represent; many, grew up here and some are second generation agents. Most importantly, all reflect the strong sense of family and community that is uniquely ours. We at Seven Gables Real Estate are committed to assisting transferees moving in and out of Orange County, California with the knowledge, experience and customer care necessary to make every transition as smooth as possible. When you contact us to discuss your relocation needs, we selectively match you to an agent that is best qualified to assist you based on their knowledge and experience of the areas that interest you most. We then follow through with you every step of the way to ensure that the entire process meets your expectations. For all your relocation needs, Seven Gables Real Estate offers the resources, technology and knowledge necessary to make your move an exceptional experience. We would consider it a privilege to be of service to you.

TheODellGroup.com

v i l l a pa r k • o r a n g e north tustin • cowan heights •tustin Luxury Portfolio ranch lemon heights ® Fine Property Collection tustin • irvine • villa park • orange north tustin • cowan heights • v i l l a pa r k TheODellGroup.com

Luxury Portfolio Fine Property Collection®

The Luxury Portfolio Fine Property Collection® is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. The awardwinning LuxuryPortfolio.com website was launched in 2005 and in its first year featured more $1 million-plus residences than any other luxury real estate organization. It has grown to over 16,000 of the world’s most remarkable homes and attracts over 1.2 million high-networth visitors a year. By presenting a gallery of the finest luxury properties and brokerages worldwide, the brand is recognized throughout the world as the luxury standard of excellence. Seven Gables’ affiliation with Luxury Portfolio Fine Property Collection® allows us to reach an elite audience of luxury home buyers through their award-winning website and a highly targeted advertising program. Luxury Portfolio is unmatched in the global arena, with site translation in nine languages and conversion of 22 currencies, which has resulted in multilingual search engine optimization and visitors from over 170 countries each month. To search our luxury properties & luxury properties worldwide, go to: www.sevengables.luxuryportfolio.com

TheODellGroup.com

v i l l a pa r k • o r a n g e north tustin • cowan heights •tustin ranch lemon heights Pricing Plan tustin • irvine • villa park • orange north tustin • cowan heights • v i l l a pa r k TheODellGroup.com

Pricing Your Home Pricing is a critical step to properly marketing your home and we have a reputation among our peers as properly pricing our listings. With our major competitors, we have the highest average for Original List Price to Final Sales Price and our listings average the least amount of days on the market. We do not believe in telling the Seller what they want to hear just to get a listing. We know that improper pricing costs the Seller money and time and we spend hours analyzing the value of your home before we give you a final number. We represent Buyers and we know how to establish the different values between homes. We pride ourselves in having physically visited all the homes we have sold. We donâ&#x20AC;&#x2122;t just reference type written pages to determine the listing price; we review our past experiences, compare similarities and identify the differences because we have seen all our properties personally.

Critical Weeks When A Property is Listed

When a Seller allows us to initiate our Pricing Plan in combination with our Marketing Plan, they can be assured they will receive top dollar. We do this by maximizing exposure and creating the most possible demand for your home. As the chart shows, most of the Buyer activity is front-loaded; it is our goal to create multiple interest and offers for your home by utilizing the many marketing methods that are competition does not offer, as outlined in this booklet.

TheODellGroup.com

v i l l a pa r k • o r a n g e north tustin • cowan h e i g h tOnline s •tustin ranch lemon heights Marketing tustin • irvine • Plan • orange villa park north tustin • cowan heights • v i l l a pa r k TheODellGroup.com

90% 36%

of consumers use the internet to search for their home

Homebuyers are Online of buyers first found the house they purchased on the Internet

96%

used the Internet in the 25-44 age group

Use of Internet in Home Search

Source: The 2009 National Association of Realtors速 Profile of Home Buyers and Sellers

TheODellGroup.com

Resources Buyers Find Useful

Source: The 2009 National Association of Realtors速 Profile of Home Buyers and Sellers

TheODellGroup.com

Dual Marketing Efforts How Seven Gables & The O’Dell Group Market Your Home Together Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from prominent search engines and it is an important aspect of Seven Gables’ effective marketing strategy. The Internet Resources we utilize as a company benefit sellers and buyers alike, allowing access to every listing, represented by every company, everyday at the click of a button. Among the hundreds of sites where our properties may be found, the following list is an example of the most viewed, the most visited and the most highly regarded web sites in the world, allowing visitors to obtain valuable information pertaining to today’s real estate market in a “user friendly” environment:

REAL

TheODellGroup.com

ESTATE

Fast Email Flyers FastEmailFlyers.com is a streamlined solution for email flyer advertising. The flyer can be created online and distributed to to over 17,000 Orange County agents and brokers in neighboring cities/counties.

Highly Upgraded Throughout

This four bedroom, three bath, two-story home in the heart of North Tustin is a hidden treasure. Approximately 3,200 square feet and situated on a 9000 square foot corner lot. The dramatic foyer boasts mahogany-stained staircase and balcony. Large living room with cozy marble ﬁreplace. Spacious formal dining room with 20 foot wood-coffered ceiling and French windows and doors overlooking outdoor grounds. Highly upgraded kitchen with granite counters and top of the line stainless steel appliances. Spacious master retreat with ﬁreplace and upgraded master bathroom with dual vanities, soaker tub, an over-sized shower and walk-in closet. Two additional bedrooms upstairs, one with private balcony access. Oversized study with built-in shelves and beams, giving this space the perfect understated elegance and character. The downstairs also includes a guest bedroom, bath, laundry room, and access to the attached three-car garage. Outdoors enjoy salt-water pebble-Tec pool with rock waterfalls, remote-controlled spa, built-in BBQ with stainless-steel appliances, plus large grass area is perfect for entertaining.

Highly Upgraded Throughout

Offered at $919,000

w w w. t h e o d e l l g r o u p . c o m

direct 714.665.7109 cell 714.785.6125

direct 714.665.7107 cell 714.785.6124

direct 714.665.7109 cell 714.785.6125

direct 714.665.7107 cell 714.785.6124

Lic #01060767

Sarah O'Dell

Dean O'Dell

Sarah O'Dell

Dean O'Dell

Lic #00646527

Lic #01060767

If your property is currently listed with another broker, please disregard this notice. Information deemed to be reliable although not guaranteed.

w w w. t h e o d e l l g r o u p . c o m

Lic #00646527

If your property is currently listed with another broker, please disregard this notice. Information deemed to be reliable although not guaranteed.

TheODellGroup.com

VisualTour Statistics

VisualTour VisualTour allows the O’Dell Group to give your home maximum exposure to the largest number of potential home buyers. Providing a quality, rich media Internetbased showcase effectively markets a seller’s home and attracts potential buyers.

VisualTour Report

When you list your home for sale with the O’Dell Group, you get the additional benefit of seeing a chart with the actual viewing traffic for your home’s unique VisualTour! Below are sample reports:

TheODellGroup.com

How We Capture Buyers For Your Home

www.TheODellGroup.com We also have several other registered domain names to optimize our online exposure. www.NorthTustinHomeValues.com www.TustinRanchHomeValues.com www.92780Homes.com www.92782Homes.com www.92869Homes.com

TheODellGroup.com

CAPTURING BUYERS ON REALTOR.COM® The O’Dell Group has reserved the most visible position for your home in the REALTOR.com® Featured Homes™ Marketing SystemSM–available on an exclusive basis to very few REALTORS® in each market. The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Featured HomesSM Your home will be selected for rotation in one of these exclusive positions –the most prominent location for your home on the #1 real estate website.*

*Source: comScore Media Metrix January-October 2008

TheODellGroup.com

SHOWCASE LISTINGS on REALTOR.COM

The O’Dell Group will upgrade your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements. The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Showcase Listing Enhancements

• Up to 25 jumbo photos enable your home to rise to the top of the search above all other homes • Listing video tours- Over 100 million Americans watch videos on the internet every month* • Promote open houses • More exposure for your property

*Source: comScore Media Metrix, Unique Users, November 2009

TheODellGroup.com

Marketing through Postlets Postlets is a real estate classified listing distribution platform. Postlets distributes your listing to many of the leading classifieds sites, search, and social media sites (see list below). You essentially get your listing submitted to several classifieds search engines to maximize your reach across the web.

Other Sites Include: • Craigslist • Overstock.com • Facebook • Twitter • LinkedIn

theodellgroup.postlets.com

TheODellGroup.com

Marketing Strategy

The Oâ&#x20AC;&#x2122;Dell Group strives to maximize the amenities of your home with color brochures and postcards that will highlight the features and benefits of your property supported by professional interior & exterior photography.

Property Flyers & Postcards Stunning Remodeled Four Bedroom Home Perfect for Entertaining Inside and Out

EXCLUSIVE REAL ESTATE SERVICES SINCE 1979 â&#x20AC;&#x153;BENEFIT BY OUR EXPERIENCEâ&#x20AC;?

Dean Oâ&#x20AC;&#x2122;Dell 714-665-7107

Highly Upgraded Throughout

Sarah Oâ&#x20AC;&#x2122;Dell 714-665-7109

Dean@TheODellGroup.com Sarah@TheODellGroup.com

This four bedroom, three bath, two-story home in the heart of North Tustin is a hidden treasure. Approximately 3,200 square feet and situated on a 9000 square foot corner lot. The dramatic foyer boasts mahogany-stained staircase and balcony. Large living room with cozy marble ďŹ replace. Spacious formal dining room with 20 foot wood-coffered ceiling and French windows and doors overlooking outdoor grounds. Highly upgraded kitchen with granite counters and top of the line stainless steel appliances. Spacious master retreat with ďŹ replace and upgraded master bathroom with dual vanities, soaker tub, an over-sized shower and walk-in closet. Two additional bedrooms upstairs, one with private balcony access. Oversized study with built-in shelves and beams, giving this space the perfect understated elegance and character. The downstairs also includes a guest bedroom, bath, laundry room, and access to the attached three-car garage. Outdoors enjoy salt-water pebble-Tec pool with rock waterfalls, remote-controlled spa, built-in BBQ with stainless-steel appliances, plus large grass area is perfect for entertaining.

Offered at $919,000

Custom One Story with Catalina Views in Cowan Heights

Great opportunity!!! Rarely available custom single level home in Linda Vista Estates!!! Prestigious gated community of 17 view estates nestled in the hills of Cowan Heights. Privacy with spectacular city lights, Catalina and sunset views!!! Superb construction with very open floor plan. Dramatic interior boasts distinctive architectural design elements such as vaulted tongue and groove wood beam ceilings throughout, walls of glass and grand living areas. Approx 5185 Sq Ft, 19,440 lot, 4 Br 4 1/2 BA plus Library. 3 of the 4 BR are private suites. Incredible property for entertaining. The casual elegance of the spacious Great Room and spacious Family Room both open to large inviting patios. Enjoy the luxury of privacy, serenity and the capturing views!!! Owner will consider carrying 1st Trust Deed. Offered at $1,549,000

Newspaper Advertising

Unique View Home in Cowan Heights Over Â˝ Acre

Enjoy the luxury of Land, View & Privacy!!! This unique property is located on a quiet culde-sac. The spectacular view is captured from nearly every room. Great room, Dining Room & Family Room all lead to patio areas. Chefâ&#x20AC;&#x2122;s kitchen with granite, custom tile, cherry wood cabinets, walk in pantry and custom bay window over sink overlooks back yard. Private Master Bedroom Suite with retreat, fireplace plus private large view balcony to enjoy the panoramic views. Upgraded & well maintained this property was originally five bedrooms. Currently owner uses as a three bedroom, library and art studio. Beautiful entertaining backyard with large patio areas, pool, spa, built in BBQ, fire pit & large grassy area. Approximately 3190 square feet with 28,125 square foot lot. Offered at $1,195,000

13691 Tea House, North Tustin

Open House! Saturday, July 3rd ~ 1-4pm Spectacular Remodeled Residence

direct 714.665.7109 cell 714.785.6125

direct 714.665.7107 cell 714.785.6124

Lic #01060767

415 Vista Flora, Eastbluff, Newport Beach

Sarah O'Dell

Dean O'Dell

w w w. t h e o d e l l g r o u p . c o m

Custom One Story on Cul-de-Sac in North Tustin

Lic #00646527

If your property is currently listed with another broker, please disregard this notice. Information deemed to be reliable although not guaranteed.

Situated on a large corner lot in a very desirable neighborhood of custom homes. The well designed functional floor plan is approx. 2800 sq ft on a 12,400 sq ft lot. 4BR,3BA, includes 2 masters with one large master bedroom, lavish bath and an adjoining separate room with a variety of uses. Enjoy private outdoor entertaining overlooking the beautiful pool area and lush landscaping. Walking distance to award winning schools. Offered at $859,000

7 * - - " 1" 3 , t 0 3 " / ( & t / 0 3 5 ) 5 6 4 5 * / t $0 8" / ) & * ( ) 5 4 t - & . 0 / ) & * ( ) 5 4 t 5 6 4 5 * / t 5 6 4 5 * / 3 " / $ ) t * 3 7 * / &

JustBrokers Sold Leading Luxury

REAL

ESTATE

Upgraded Single Story Pool Home

Nestled near the foothills in North Tustin, this single story pool home has been upgraded throughout. 4BR, 2BA and approx. 2,156 SF with open floorplan with large flat lot, plus R.V. access. Remodeled kitchen & baths. Family room with custom built-ins and stacked stone fireplace. Backyard is incredible and includes newer pool and jacuzzi with Aqua link system. Offered at $804,000

w w w. T h e O D e l l G r o u p . c o m

THE Oâ&#x20AC;&#x2122;DELL GROUP

Just Sold 5IF0%FMM(SPVQ DPN

REAL

SOLD: 2455 Hannaford, Tustin Ranch!

European inspired estate surrounded by an enchanting setting of picturesque tranquility on Âž acre in gate guarded Tustin Ranch Estates community. This inviting & immaculate home is primarily one story, approx. 5,500 s.f., 5BR & 5BA, bonus room, gorgeous granite kitchen and incredible grounds with several patios, waterfalls, Koi pond, custom barbecue amid lush landscaping!! Offered at $2,295,000

Situated in one of the best locations in The Bluffs, this townhome was professionally remodeled in 2005. Gracious and elegant decor - open and spacious overlooking the lush greenbelt areas. 3 bedrooms, includes 2 master bedrooms, one on main level, and 2.5 baths. Custom carpeting, window coverings and beautiful dark Marcia Saunders hardwood floors. Two great patios, one 714.742.4445 with built-in BBQ & bar. marcias@sevengables.com Reduced to $1,085,000

Spacious Single Story Home with Pool

This contemporary ranch style home boasts four bedrooms plus an office/library loft, three full baths and approximately 3,582 square feet. Excellent floor plan for entertaining with a large family room, fireplace and vaulted ceilings as well as breakfast nook area that opens to outdoor patio and pool area. On an approximately 15,100 square foot lot with an oversized three car garage, this home has it all. Offered at $749,000

ESTATE

12651 Newport Ave. Tustin, CA 92780

â&#x20AC;&#x153;Benefit By Our Experienceâ&#x20AC;?

Seven Gables Real Estateâ&#x20AC;&#x2122;s #1 Team Leading Luxury Company

Dennis & Lorraine Bader

714.473.7674 or 714.227.3235

A member of Luxury Portfolio Fine )BOOBGPSE Property CollectionÂŽ Local, National & International Advertising 5VTUJO 3BODI &TUBUFT

%FBO 0 %FMM 4BSBI 0 %FMM 714.665.7107 714.665.7109 Dean@TheODellGroup.com Sarah@TheODellGroup.com 4FWFO (BCMFT 5PQ 4FMMJOH 5FBN DRE License #01060767 DRE License #00646527

w w w. T h e O D e l l G r o u p . c o m

If you are thinking of selling, you deserve maximum exposure and superior representation for your property. Please call for a consultation.

Call The Oâ&#x20AC;&#x2122;Dell Group

Known for their track record in the high end market since 1979

714.665.7107 www.TheODellGroup.com Information provided is deemed to be reliable although not guaranteed.

TheODellGroup.com

Tracking Online Activity REALTOR.com® Statistics

The O’Dell Group strives to explore and use the most current technology to help you sell your home. We track your property’s activity through weekly reports and advertise your property on hightraffic websites to increase your visibility and exposure.

Google Analytics Report

TheODellGroup.com

v i l l a pa r k • o r a n g e north tustin • cowan heights •tustin Media ranchSocial lemon heights t u s t i n •Strategyirvine • villa park • orange north tustin • cowan heights • v i l l a pa r k TheODellGroup.com

Social Media Strategy

Having a strong web presence means more than just having a good website today. You need to have relationships with all the best websites in the industry. The O’Dell Group has integrated their listings into the strongest social media sites and will continue to do so as we learn more about each network. The O’Dell Group’s goal is to keep up with technology and to help its client’s properties achieve the social marketing attention it deserves. We will showcase your home with ads, photos and highlight its features, along with valuable market data such as local market trends, mapping, education and neighborhood information in your area on the following social media sites:

Facebook

Twitter

Blog TheODellGroup.com

The Facebook/Roost Advantage People love to talk about real estate and Facebook enables consumers to indulge without a broker looming over their shoulder. That is why the O’Dell Group has partnered with Roost to provide the perfect search for the perfect home...right in our Facebook page.

Click the ‘Real Estate’ tab

We believe that using Facebook & other social media will be a differentiator that sets us head & shoulders above the rest. Search for The O’Dell Group on Facebook!

View active listings on the market

View city level market data

TheODellGroup.com

Real Estate Mobile Marketing The Oâ&#x20AC;&#x2122;Dell Groupâ&#x20AC;&#x2122;s unique approach combines the power of the Internet with the reach of a mobile device. Utilizing the DriveBuy Mobile Marketing Platform, we can easily market to every prospective buyer.

Text Message Demo Send a text msg to the #:

88000 With message body:

ODELL1 TheODellGroup.com

v i l l a pa r k • o r a n g e north tustin • cowan heights •tustin Service heights ranch lemon t u s t i nAction • irvine • Plan villa park • orange north tustin • cowan heights • v i l l a pa r k TheODellGroup.com

Listing Checklist

• Schedule Termite and Inspection reports if necessary • Deliver signed listing contract and schedule of appointments with professionals • Make a list of property features, upgrades and improvements Prior to Listing Appointment after • Create copy for MLS and brochure Viewing Property • Create brochure with high resolution photographs (interior and • Order Property Profile exterior) • Research Title information: Ownership and Legal description • Begin production of Visual Tour ready to link to MLS • Review Tax information and Liens • Schedule Broker Preview • Research properties currently listed, in escrow and closed sales. • Schedule Open House • Research Market Trends • Confirm any repairs or maintenance completed prior to showings • Complete Market study and Prepare (CMA) • Enter listing into Multiple Listing Service • Prepare Personalized Listing Information Packet • Order sign • Deliver temporary flyer or completed brochure to home and flyer Listing Appointment box. • Discuss seller’s expectations and what is primarily important to seller • Install Lockbox • Ask seller to prepare list of upgrades and improvements made to • Link Virtual Tour to Website, MLS and Social Media sites property • Email MLS listing to all Seven Gables agents • Discuss any permits that may have been obtained • Email MLS listing to past and current client lists of O’Dell Group •Discuss Preparation needed to market effectively & any staging or members repairs that may be necessary • Call buyer prospects • Present Market Study to Seller including Comparable Properties: • Network listing to other agents• Present listing at Seven Current listings, pending escrows and closed sales Gables meeting with visual tour and description of property and • Present Recommended Listing Price and realistic sales value improvements. • Discuss Marketing Plan and Open Houses • Schedule showing appointments if agent not instructed to call prior • Listing contract and property disclosures signed by seller to showing • Coordinate showing instructions with seller • Send emails or call buyer agents for feedback after showings • Showing feedback immediately conveyed to seller through email by Listing Activation and Listing Process phone when received by buyers agent • Calls and emails to Seller to provide information on market activity • Advise Seven Gables agents of New Listing • Weekly market study reviewed • Advise marketing department of new listing • Discussion and adjustment of pricing if necessary • Schedule photographer and marketing director

TheODellGroup.com

v i l l a pa r k • o r a n g e north tustin • cowan heights •tustin ranch lemon heights Testimonials tustin • irvine • villa park • orange north tustin • cowan heights • v i l l a pa r k TheODellGroup.com