Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits 60
STUDIO PRACTICE Statement of Intent Name
Alice Dear
Blog Address
Date
10/10/15
http://a-dear1316sp.blogspot.co.uk/
Rationale Create work that imbues and evokes the raw emotion that is the driving force behind the brief; do this by the combination of carefully considered colour, pattern, detail and media! About my practice; Colour, Pattern, Detail, Line work and mark making, The natural world. I want my portfolio to include; Broad range of media, Visual research/experiments, Bold colour palettes, Work finished to a professional standard, Symbolism (further thought into the illustrated imagery), Good drawing ability. Themes / Subjects Themes in my work… Colour, pattern, people, culture, emotion. Subjects in my work… Promotion, branding, reportage, human relationships e.g. parent-child & interviews, culture e.g. Africa & India. Products / Methods of Distribution
To produce; Editorial material – picture book & magazine editorial illustrations (Uganda maternal/VD mag/Saturday Q&A) Analogue prints – (India) Range of 3D products (SUND.I.Y) Paintings (India & Q&A Saturday) Practical Skills / Media / Formats
Practical Skills: Print – lino/screen/digital, 3-D making, Experimenting with paint. Non-Practical Skills; Communication – presenting in front of groups, networking, Documenting Evaluating Organisation – Fail to prepare, prepare to fail!
Brief 1: Ugandan Maternal Healthcare Book
Deadline
November
Rationale:
To produce illustrations for the first chapter of the book. These will be informative and tell a story based on the paragraphs sent by the others working on the project. The illustrations will be analogue and digital; first drawn out in pencil and then worked into on Photoshop. Brief 2:
Deadline
Lone.Rascal Promo Products
June
Rationale:
Produce promotional material for the Lone.Rascal clothing brand. This should include a design that interacts with the logo/name of brand that can be used on a canvas bag, leaflet, sticker etc could propose some ideas, such as a fun fluffy keyring etc but should definitely produce the canvas bag! Fun, free spirited, festival vibe, boho, hippy, emotion, happy, creative, colourful, vibrant, young, retro, musical! UPDATE: This brief was scrapped for now as it is to be resumed over summer when I am able to be in easy contact with the Lone.Rascal creator and designer. It was not practical to do it while in Leeds.
Brief 3:
Q&A Saturdays
Deadline
June
Rationale:
To post on blog (Tumblr and embed to Blogger), on a regular basis, a short Q&A featuring another young person, mostly creatives, that inspire me. Mostly no more than ten questions in order to keep it short and sweet, as interviewees are more likely to answer a small amount of questions and the audience is more likely to read it. I will be providing my own illustrations for each based on a portrait but can include other objects or surroundings which help to reflect the person in mind. I will also be providing examples of their work or links. The tone of voice will depend on the interviewee and what they stand for. I want to use a colour scheme reflective of the person being interviewed whether this is limited or a broad vibrant range of colour. Lots of negative space should be incorporated into the background as this will create a clean and simple look to the blog post and will allow the illustration to merge with the blog background, but for the muse to stand out with the text underneath.
Brief 4:
Deadline
SunD.I.Y
June
Rationale:
In order to expand my use of media and 3-D materials I have set myself the task of spending 1-2 hours on Sunday’s creating a small creative D.I.Y project. I will be uploading this as a blog post regularly onto Awaspinawig.Tumblr.com under the page SunD.I.Y. I am not expecting the results to be perfect but the aim is more so to investigate and explore other materials and practice not being so preoccupied with perfection in my work. The tone of voice will be fun and not too serious. I want to be experimental and carefree with this brief and not worry about how the work looks, it is all about the process of making and trying out techniques and creating 3-D products I would admire, on Pinterest for example, but never usually actually set aside the time to make myself. I was thinking of focussing on simple designs such as Anthropologie style flower and pattern surface designs to decorate them, with perhaps a letter to symbolise someones name etc. This will be helpful to my creative practice as I want to start thinking about simple surface pattern more which will allow me to focus on the role of shape and colour in media more. Brief 5:
ADAD Analogue Print Collaboration
Deadline
Easter
Rationale:
Create illustrations based on the themes of animals in folk law or based on our trip to Berlin. These will then be passed on to Aggie Davies, an Illustration student at Portsmouth. She will apply her working practice to these illustrations. She works in a more print based medium and is really interested in that process. I love her work and I think it will work great with my own illustrations to add depth, visual interest and atmosphere to the work. Yet to be confirmed. However I really like the tone of voice of the artist’s work I am collaborating with so it would be cool to follow in that and it would work really well with the content of our project looking at animals in folk law. Slightly disturbing/magical. UPDATE: This brief was put off to summer as we will be in walking distance with each other then and it will give us a much better way of collaborating together on a summer project. Balancing this brief with each of our other uni projects was not going to produce the quality of work we both wanted. Additional Project Proposals
Studio Brief 6: Vagina Dentata Magazine Editorial Illustration To draw four female Sci-Fi characters. These focus on Wonder Woman, Princess Leia, Barbarella and Ellen Ripley. They will be a combination of analogue, a pencil sketch, and digital, colour and detail added using Photoshop. They will need to be in CMYK A4 format in order to be using in a print based zine. Studio Brief 7: The Houlder's Christmas Portraits Deadline: Christmas 2 A3 Paintings as part of a set for a Christmas present. In the same style and media of acrylic paint and pen that I used for a previous painting which inspired them to commission me.
Studio Brief 8: Run the World Create an illustration that celebrates the project 'Run the World', including symbols of the countries, continents, number of miles etc. Deadline for this is summer. UPDATE: This brief has been put off to summer because I need to talk to contacts about what countries he visited and what to include in the work but it has been really hard to get this information! It will be much easier over summer to get this done quickly. Studio Brief 9: India Brief Deadline: Start in November end in June. Patterns! People! Colour! Work investigating into the role of colour, patterns and people in India. Create a collection of prints, photographs and other multimedia work based on the trip. Create a range of square format final lino prints from this with a frame built into the print. For the Final Show I will create a small book with a range of this work in it to sum up the project. Studio Brief 10: Arthritis (JIA and other illnesses that Arthritis Research UK fund research for) Awareness Campaign. Yet to be made specific. In order to do this I will have to talk to people campaigning/working for this cause already and find out what my illustrations can do to help most effectively. Be it an animation, a character design e.g. in wheelchairs etc, posters or canvas bags to raise money etc. I will also contact people dealing with it such as the communities on social media platforms like Instagram. How do charities such as Arthritis Research UK fund research that affects young people… YOUNG PEOPLE ORIENTATED. This has now been redirected towards the brief working with Crispins Orthotics. Designing some surface pattern designs etc for prosthetics etc. UPDATE: This brief was so similar to the Crispin Orthotic’s brief that came up that it made sense to turn the original brief into this one. Studio Brief 11: Featherhead People Promotional Material This brief is a very short brief I can just do a few illustrations to promote the brand for social media/handouts etc. UPDATE: This brief was another possible brief however it made more sense to put it off till after I finished my course so that I could meet with the designer and creator of Featherhead People down south. Studio Brief 12: Guardian Editorial Brief Create 3 illustrations depicting Leeds College of Art for three separate but linked articles. Reflect the vibrancy and creativity of the art school. These are finished, but I didn’t win. Studio Brief 13: Power Book Brief. A set of 7 black, white and gold illustrations portraying Santa Agolli for Sarah Woolley’s fashion communication Power book. Analogue, black and gold pen, digitally enhanced to a professional standard CMYK print ready on Photoshop.
Contextual References
Brief specific.
RESEARCH ACTIVITY: Go to India
Deadline
December
Details
Go to India and investigate the colours, patterns and media of India and its cultures! Investigate into animals role in Indian society; e.g. Hindu animal deities etc. RESEARCH ACTIVITY: Find out about African dress.
Deadline
November
Details
Research into Ugandan dress, such as headgear and dress; could look on social media like Instagram for dress makers/designers over there. (Not high end just casual/tribal) RESEARCH ACTIVITY: Find out about animals in folk law
Deadline
Details
Research into lino cut and print as well as traditional Indian printing methods and approaches. What do they print about? Content. RESEARCH ACTIVITY: Interview guests for Q&A Saturdays
Deadline
weekly
Deadline
weekly
Details
Create a set of questions – individually focussed and email them. RESEARCH ACTIVITY: Research into different media for D.I.Y activities. Details
Keep a Pinterest, notes, and possible media such as empty egg boxes, in order to be prepared in advance for my weekly blog post.
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced)
Masters of Fashion Illustration by David Downtown. New Icons of Fashion Illustration by Tony Glenville. The Business Book, DK. A Child Is Born, Lennart Nilson, - for research for the Maternal healthcare book. India Photography Book by Steve McCurry. The British Empire from Photographs INDIA by John Fabb. Wall Paintings of North and Central Gujarat, A Pictorial Journey by Pradip Zaveri.
Linoleum Block Printing by Francis J. Kafka Cyril Power Linocuts: A Complete Catalogue by Philip Vann.
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)
Magazines such as ID, Another, Vogue etc for interview research.
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)
Wikipedia for India location research Pinterest/Instagram for India and Uganda culture research Pinterest for DIY research OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
V&A Fabrics of India Exhibition. Oxford. The Pitt Rivers Museum & Ganesha Exhibition. Oxford. Bejewelled India Exhibition V&A. London. Bottecelli Reimagined V&A. London.
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? Studio Brief 1: Uganda Maternal Healthcare Picture Book Illustrations as 1 these must be done by the end of October. Pencil illustrations leaving clothing and background plain/negative space. Then use Photoshop to add colour and pattern to clothing and garments. Studio Brief 3: Q&A Saturdays 2 Prepare questions Create illustration Create blog post Studio Brief 4: SunD.I.Y 3 Prepare and make weekly Create blog post (document and evaluate)
4
Studio Brief 9: India Brief, initial research and preparation must be done as I will be leaving for India at the end of October. Research into the culture and arts there. Also research into reportage illustrations. Studio Brief 6: Vagina Dentata Magazine Editorial Illustrations.
5 6
7
Studio Brief 7: The Houlders Christmas Portraits, can be done consistently throughout the next few months until Christmas. Studio Brief 13: Power Book Brief. A set of 7 black white and gold illustrations portraying Santa Agolli for Sarah Woolley’s fashion communication Power book.
Deadline End of Oct 2015 Twice a month Twice a month End of Oct 2015 to June 2016 Spring 2016 Christmas 2015 May 2016
8
9
Studio Brief 8: Run the World, as this is only one image I can get this done in about a day I just need to find time to fit it in, luckily no urgent deadline as the run is currently in progress however would be good to get ticked off the list! Studio Brief 2: Lone.Rascal Promotional Material, no deadline as of yet, get other stuff sorted first, can look at this properly at a later date. However if I want to do a bit of sketchbook work for this I can get it started earlier than later which is always good. Studio Brief 10: Arthritis Awareness Campaign/Crispin Orthotic’s.
10
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice STUDIO PRACTICE
Project Proposals 10 steps to producing persuasive project proposals
1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief 4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader
Summer 2016 Summer 2016
Easter 2016
8. Eliminate vagueness 9. Visualise the ending 10. Assume nothing