Gen Z of the Month

G GR RO OU UN ND DI IF FY Y 8

Groundify is an innovative services and product social enterprise promoting a circular economy & reducing greenhouse gas emission by repurposing spent coffee grounds to become a catalyst for new

products rather than becoming a harmful

pollutant in landfills. Groundify takes endto-end ownership of the spent coffee grounds from the café till the consumer, reducing dependence on landfills, creating a circular economy, benefitting cities, municipalities, creating jobs, and reducing the greenhouse gas effect on the environment.

GEN Z OF THE MONTH!

The beginnings of Groundify originated on a road trip in the valleys of Austria. As the founders, Gurnoor and Arshia had recently visited and been naively touring the great cities of Austria, both of them couldn't help but notice how clean all the cities were. Compared to their visit to their parents'

hometown in North India, where the most common waste disposal method was trash burning, trash, and landfills seemed to be nonexistent in the cities of Austria.

Although they disregarded this thought for the remainder of the trip, it began to spark curiosity on their way back to the U.S., and through several days of thinking, they realized the importance of ensuring that our society moves towards a landfill-free society. Both Gurnoor and Arshia slowly began to materialize this issue into a social venture that would address the problems in our society, Groundify.