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Swimwear

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Feminism & Fashion

Feminism & Fashion

In 1946, designer Mary Quant caused public criticism in response to her newest project: the 2 piece bikini. Although perspectives of modesty were gradually changing by the 1940s, bikinis were seen as quite vulgar in the public’s eye. In response, Quant said “People call things vulgar when they are new to them. " She recognized that a person’s choice to show off or cover their body can be a symbol of taking back their power. In the case of bikinis, Quant celebrates sexuality in a way that does not revolve around satisfying society. Wearing a bikini, in her perspective, is taking back control and embracing femininity and sexuality. Through the introduction of the two-piece swimwear, Quant bluntly communicated every woman's right to sexuality and aesthetic expression.

Hopeful Future of Representation

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Now more than ever we can see women of many backgrounds strut the runway. From different body shapes, to stretch marks, scars, skin conditions, and crooked teeth, the fashion industry is not painted in one standard. In fact some women have made a name for themselves by embracing their uniqueness. Winnie Harlow with Vitiligo and Barbie Ferrier a are just a few examples that portray the diversity of beauty in the modern world. This isn’t to say that the fashion or advertising industry is perfect. The reality is that social media and influencer culture has made stereotypical beauty norms easily consumable. There, however, have been great strides made for inclusivity as women break the boundaries of society.

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