Pet Rescue: The ‘Ultimutt’ Survival Kit

An Erina based business and leader in first aid innovation, SURVIVAL, has tapped into its animal instinct, launching a radical new Pet First Aid KIT, the latest must have pet product for everyday and emergency use.

We Aussies love our pets and, with over 29 million pets in Australia, there are officially more pets than people, with nearly 2/3 of all households having an animal companion.

With a fresh wave of pet culture sweeping the nation since the Covid-19 pandemic struck and, drawing from their own insight as self confessed pet lovers, the team at SURVIVAL are fulfilling their mission to ensure every member of the family is safe and protected.

CEO Mike Tyrrell, explains the inspiration behind the Pet First Aid Kit and how pets can be life saving for people, especially in these tumultuous times.

“Pets play a vital role in our health, social life, and overall sense of well being, providing a great deal of emotional comfort for their owners,” says Mike.

“As a country, we have one of the highest rates of pet ownership in the world, with more Australian households living with a dog and/or cat than with a child, and collectively investing over $2.6 billion on veterinary services each year.

“Like us, our pets can suffer from illness and injuries anytime and anywhere, with some of the most common pet emergencies being bleeding cuts and wounds, tick paralysis and bone fractures from car strikes.

“Just like we have a basic first aid kit to bandage a cut, or tweeze out a nasty splinter, our pets also need their own everyday safety equipment – and while

Pets play a vital role in our health, social life, and overall sense of well being, providing a great deal of emotional comfort for their owners

first aid is by no means a substitute for veterinary care, having the right tools on hand might just save your pet’s life until you can get them to a vet.”

Director of Marketing & IT Jordan Green, was the driving force behind SURVIVAL’s newest pet first aid offering and has his finger on the pulse when it comes to using insights from customer and community feedback to innovate new product lines.

“There are so many pet parents on the Central Coast who don’t just love their pets but depend on them too, so we wanted to develop a product that provided everything pet owners might need to keep their beloved furry friends satisfied and safe,” explains Jordan.

“While few people will be pleased about the way this past year has panned out with intermittent lock downs keeping us from our loved ones, the same can’t be said of our four legged friends who are getting the good end of the coronavirus stick, enjoying more treats, more soapy baths, more cuddles, and considerably more outdoor adventures.

“If the last year has taught us anything, it’s that our pets are like family and, as we settle into the ‘new norm,’ their health and well being has proven to be a peak priority to pet parents everywhere.”

Expertly designed to sit perfectly on your hip or shoulder with a clever strap attachment that doubles as a lead, SURVIVAL’s Pet First Aid Kit contains vital first aid supplies that can be used to treat animals and humans alike, with additional canine essentials like shears, a tick removal spoon, eco friendly poop disposal bags, and a zippered pouch for treats.

So ‘take the lead’ and be part of the pet revolution, with this skilfully designed, portable pet accessory that will bring added peace of mind, and keep you and your hiking buddy safe on the trail.

exclusive OFFER

SURVIVAL and On the Coast Publications are teaming up to offer all readers an exclusive 15% discount on SURVIVAL’s recently-launched Pet First Aid Kit. Use the code: COASTPETS at checkout during September/October 2021.

For all the latest in first aid innovation visit survival.net.au or be part of the SURVIVAL community on socials at: Facebook /SurvivalFirstAid Instagram @survivalfirstaid or Search ‘SURVIVAL’ on Pinterest and LinkedIN.

Source: Animal Medicine Australia Pet Survey Report 2019

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There are so many pet parents on the Central Coast who don’t just love their pets but depend on them too.

On the Coast Over 55 has teamed up

with SURVIVAL – a family–owned, Coastie business of more than 30 years – to give you the chance to WIN one of their fantastic, fully stocked Pet First Aid Kits.

Head over to our Facebook or Instagram pages to find out more! Facebook /onthecoastover55 Instagram @onthecoastover55

Council welcomes FREE Pet Registration for rescue animals

Central Coast Council is encouraging community members to ‘adopt, not shop’ when making the commitment to bring a new companion animal into their home.

This follows the NSW Government’s announcement of free lifetime pet registration for people who adopt a rescue pet from Council pounds, animal shelters and rehoming organisations.

Council Unit Manager Environmental Compliance and Systems, Sara Foster said free registration for rescue pets will ensure more abandoned or surrendered cats and dogs find a forever home, reinforcing the benefits of animal adoption.

“Thanks to the announcement from the NSW Government, community members who choose to adopt a rescue dog or cat from Council’s Animal Care Facilities are now entitled to free lifetime pet registration,” Ms Foster said.

“Council works closely with our Animal Care Facilities at Charmhaven and Erina to ensure surrendered pets can find a suitable and safe new home.

“With backyard breeding a huge issue on the Central Coast, we hope that this new initiative will make adoption an even more desirable pathway for those looking for a pet, so that we can reduce the number of people accessing unregistered breeders.

“We look forward to seeing the positive impact this has on the animals in our care.”

Council Administrator, Rik Hart said pets are a much loved part of the fabric of the Central Coast and this new registration fee exemption will make adoption an even more desirable choice for community members searching for a new companion animal.

“If you’re looking for a new four legged friend, I encourage you to contact Council’s Animal Welfare Facilities to find out more about the animals currently up for adoption,” Mr Hart said.

“It’s important to remember that while owning a pet can be highly rewarding, it is also a big responsibility. Pet owners are encouraged to visit Council’s website to learn more about their responsibilities, not only to their pet, but also to the wider Central Coast community.”

To learn more about pet ownership on the Central Coast as well as information on Council’s Animal Care Facilities, search ‘pet ownership’ at centralcoast.nsw.gov.au.