Banner advertising in india

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Adding value to your business You are here: Home / Blog / Banner Advertising / Adding value to your business

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07 NOV

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Adding value to your business 

Nov 07, 2014

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Banner Advertising is a most popular internet advertising tool by delivered by means of an ad server. With banner ads, a business can place advertisements in websites by adding the advertiser’s link. The visitors who click the banner ads will be directed to the website of the advertiser. The major benefits manifested by banner ads include encouraging web traffic, provide information and foster the conversion rate on a fast rate. Like affiliate marketing ads, banner ads are placed in websites having the same niche. However, make sure that the publisher website is not offering a competitive product. Banner ads display a open in browser PRO version

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link to the advertiser’s website and encourages visitors to click and hence they will be directed toward the website. Either the publisher gets payment on the basis of clicks or it is paid for a stipulated period or based on the impressions that include the details regarding the number of visitors who saw the ad and clicked through the same. The payment criteria is specified in the contract between the both parties. Graphics and animations attract the attention of every visitors in the publisher’s website. Banner ads with animations change graphics frequently to draw the interest of the visitor and he will be motivated to the click the advertiser’s link. Businesses can announce special offers, discounts and sales promotions via online banner ads and let customers access the same within seconds. When the banner ads are successful in motivating the audience in clicking the links through the images displayed, half of your objectives are accomplished. Since banner ads generate the first impression and once the user heeds the ads, in the next step he clicks the link and reaches the advertiser’s website. If used in an effective manner, banner ads allows businesses to earn substantial returns in the form of increased sales. Banner ads are affordable and hence even small businesses can rely on it. In return, you can bring in more customers within a short span of time. While the customer reaches the advertisers website, banner ads should provide the information on the products, the reasons why your product should be preferred to instead of your competitors. open in browser PRO version

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Banner advertising favor branding objectives of a business. Make sure that you use prompting, attractive taglines in banner ads. But at the same time, you need to keep it simple and precise. It is wise to add call to action button so that you can motivate the audience to visit your website and perform the needful.

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