Service Design
Portfolio
Debby Chien-Fang Hsiao
Hi! I am Debby, a Service designer, UX Researcher and Design Strategist passionate to support the transformation of digital products and services to continue to meet the evolving needs of society. I research and apply strategic thinking to design future services and end-to-end businesses, human & planet centred. Through creative exploration, design experimentations, sociology and the integration of new disciplines, my work aims to create disruptive experiences and make a positive impact in the society where ‘Design’ is a way I can devote my passion, what I learns and my skills are in a form of an act of care towards other people and our planet.
Service Design
Works
Walksall Focus on Walsall, one of the places hit hard by the pandemic. Challenge to explore nature-based solutions, which uses social prescribing approaches that bring people and communities into nature in order to enhance people’s mental well-being
Brightside
A unique service designed to provide antenatal programmes centred around mental wellness for mothers-to-be using nature as an intervention
Vision A service that shifts user mindsets to understand the need for investing, and enables them with necessary tools and informations to start making investements
Urban walks for all
More than 4 in 10 adults (44%) reported their wellbeing was affected by COVID-19
https://www.ons.gov.uk/peoplepopulationandcommunity/healthandsocialcare/healthandwellbeing/bulletins/coronavirusandthesocialimpactsongreatbritain/5june2020#indicators-of-concern-well-being-and-loneliness
NHS challenges
Expectation
New services
Pressure on 2 need
Demand
Multimorbidity
Polypharmacy
Social Needs
Work Force
Funding
Social Prescribing
With the aim that over 900,000 people people are able to be referred to social prescribing schemes (by 2023/24) -- NHS Long Term Plan Collaboration
1 in 5 consultations are for non-medical reasons Support people’s needs in more holistic way & appropriately support people to take more role in their own health
Community Healthcare
(e.g. NHS, GP)
Refer / Non-medical needs
Fire Services Pharmacies NHS Volunteer Social Enterprise Police
Citizens
Job Centres
Self-refer
Social prescribing link workers
(e.g. voluntary sector orgs, NHS trusts, housing associations, )
Housing Association
People &
Communities
Green Social prescribing with
nature-based solutions
Nature (Blue Green Infrastructure)
Organisations (NHS, charities, private organisations
Walsall, England we centred our focus on Walsall, an industrial town with greater health and economic inequalities and one of the places hit hard by the pandemic
Located in West Midlands County, England
Covering 40 square miles
Overall Population of 285,500 High propotion of Black, Asian and Minority Ethnic (BAME) population than national averag Heavly impacted by COVID-1 Health, economic, green space inequalities
Walsall, England: Social housing worked with Walsall Housing Group to learn more about Walsall
Most social housing are located in deprived districts of Walsall where there is unequal distribution and access to green spaces
Walsall Housing Group is a non-profit social housing group that provides affordable, good quality homes
WHG also offers community-based services such as social prescribing.
Insights from primary research Key insight #1
Key insight #2
Key insight #3
Parents feel unable to make time for self care and their engagement with green spaces is usually driven by spending time with their children
Although young people are more disconnected from green spaces, engagement has increased with lockdown
Walsall Housing Group want to build relationships with their tenants, but most WHG social prescribing focuses on addressing loneliness and anxiety, in mostly older tenants
Problem
96.4% of UK citizens and residents surveyed mentioned that they are likely to continue with their current visits to green-blue spaces after the COVID-19 lockdown is lifted1
Trend
But 32% of social housing households are families with children (21% are single parents, 11% are dual parents)2
Opportunity
Focus on young parents (~20-35) living in social housing
Problem Statement Young parents tend to neglect or give up on self-care because their priorities are focused on making ends meet and caring for their children.
This results in them facing high levels of stress and anxiety, and on the long run, impacts their overall well-being.
Challenge
How might we enable behaviour change for health and wellbeing in young parents using nature-based interventions and activities?
We want to empower young parents to take more care of their own needs so they can maintain their wellbeing
We want to help parents feel at ease when they bring their children out to play, so that they can enjoy the peace and tranquility in nature?
Principles
For the community
For the stakeholders (Community, local authorities, healthcare and social services, charities)
Create opportunities for young parents to recharg Help young parents develop healthy awareness for self-car Create affordable services for all (low or no cost Safe and fun
Reduce social and economic cos Increase community engagement and build sense of belongin Create more programmes to support social prescribing service Encourage residents’ participation and engagement with improved community services
Urban walks for all
Mission Statement We seek to provide opportunities for parents to recharge and reconnect with themselves in the environment through the use of facilitated narratives and urban-nature exploration, and in the process, empower them to become more self-compassionate and take care of their wellbeing.
Narratives
Inspiration Walksall draws creative insight from the idea that humans are all inherently curious and engaged through the act of storytelling in childhood and even adulthood, as with the ways we interact with the world.
Stories Cartoons
Walking tours
Documentaries
Exhibitions
Curiosity
Exploring Objects
Walking Knowledge
Hiking
Sensory
Water Sand
Greenery Sound
Nature
Mental
Child
Drawing
Journaling
Reflecting
Meditation Social
Playgroups
Friends Family
Colleagues
Adult
Value Proposition
Explore nature in the neighbourhood through stories
Choose between grownups-only
or family-friendly neighbourhood walks, facilitated by storytellers and mindfulness trainers
Take the backseat with
our facilitated programme
Facilitator takes on the ‘Cheerleader’ role, supporting parents on their goals towards better wellbeing, and the ‘Engager’ role, easing the mental burden on parents
Connect with others whilst reconnecting with yourself
Parents can enjoy nature with or without kids, and at the same time connect with people in the community. This peer support is impactful when encouraging habit formation.
Persona
Kassim
Persona
“Nervous
newcomer”
rchie
Anna
“
Hopeful hedgehog”
Charlotte
A
“
Hawkeye” x
“
Aware bear”
Parent who is a new resident in the
Single parent who spends more time
Parent who wants to be rela ed more
Parent who already takes care of
area, unemployed and heavily
working and wants to optimise their
in their environment but cannot do so
their wellbeing outside but is looking
stressed from the pressures to get a
time with children by finding
as they often have to look after
for more activities to connect back
job and contribute to the household.
high-quality family activities to do
their kids in outside.
with nature.
while recharging.
Mindset
My family is new to Walsall. Though
I have to work hard to take care of
Outside activities are stressful for
We usually go out to play and looking
there are languages barriers, we still
my family but I feel guilty that the
me since I have to pay more
forward the high quality activities
want to explore the city, but my
time I spend with them isn’t much.
attention on my naughty son.
which can connect with nature better.
Opportunities to recharge after a long
Activities that can help improve their
Facilitated services that can
Facilitated services which can help
week, get to know more about the
relationships with children while
engage with children so they can
them enjoy and connect with nature
area, and meet new friends
recharging themselves.
take a backseat in leading and
better.
priority is in jobfinding.
Opportunity
participate alongside their children
Insights
Opportunities for Time playing a huge factor
se
lf-care
Programme: Walks for Adults
6
A guided walk with 1 rest stop for mindfulness check-in Local history wal Walsall connection walk Nature walks Slow Walk
4
2
Start the tour Gather for briefing
Group gathers at the meeting point and a briefing on the day's trail happens.
Rest Stop
Walk ends with a simple closing and opportunities for people to share reflections and connect
Group breaks for rest and a mindfulness check-in.
Walk begins with the facilitation of deep breathing exercises and the setting of intentions.
1
Closing & connection time
Stop for a break and mindfulness exercise
Begin with deep breathing
3
Story Telling Be engaged with stories in different themes
Throughout the walk, the facilitator engages adults with stories based on the day's theme (e.g. local history, nature, culture).
End Session
5
Silent Walk Walking with intention and reflection
Group spends last leg of the walking with intention and reflecting in silence
Programme: Family-friendly Walks
A family-friendly guided walk with 3 activity stops. Individuals welcome
Activity Checkpoints activity checkpoints with nature-related tasks
Storytelling walk
3
Family nature walk
To continually engage younger youths along the nature walk, the facilitator will stop at 3 activity checkpoints, where adults and youths are tasked to practice nature-related exercises such as observing nature, crafting with nature, andsoforth.
Wilderness walks
2
1
3
Facilitated Parenting Be engaged with stories
in different themes
Start the tour Gather for briefing
Group gathers at the meeting point and a briefing on the day's trail. Families receive toolkits for nature activities, if any.
Throughout the walk, the facilitator engages parents and youths with stories based on the day's theme (e.g. folklore, nature, culture). Parents have the opportunity to step back from their daily facilitator role and participate alongside with their children.
4
nd Session
E
osing & connection time Cl
alk ends with a simple closing and opportunities for adults and youths to share reflections and connect W
Activity Checkpoint #1
Activity Checkpoint #3
Activity Checkpoint #2
How it works Kassim and his family had quite recently moved into Walsall.
The GP realises Kassim is in need of social support and socially prescribes him to join a programme with "Walksall".
He is not adjusting well from the move and decides to seek help from a general practitioner.
?
?
Kassim goes to the Walksall website to find out what the programme is about, and decides to give it a shot.
He nervously books a nature walk activity for the weekend.
On Saturday, he leaves for the park on foot.He meets other parents whom he assumes are from around the area.
He walks slowly in the park, listening to the story of the city from the guide. However, he still feels a bit out of place because he finds that he doesn’t understand At first, he wasn't too sure what he will be experiencing but he begins to feel more at ease walking with the rest of the group.
the local culture enough.
As the session ends, the group shares with each other what they hear and feel from the space around them. Despite this being his first experience with green social prescription, Kassim enjoyed the session and feels a sense of relief from the guided nature walk.
The guide takes them to one of the spots in the park to explore freely and sit down for a mindfulness check-in. They sit by the tree, close their eyes, and listen to nature sounds.
Kassim also found a new friend whom he feels he can connect with.They agree to meet up again the following week for a walk around the town centre.
Kassim appreciated his time-off in the park, and he wants to bring his family the next time.He feels more empowered to make time for self-care.
Impact Parents
Health & social services
Facilitated narratives
Group
walking Peer support and encouragement
Less stressful for parents Opportunities for participation
Improves physical health
More “me-time” and improved wellbeing
Opportunities to meet people
Activity checkpoints Opportunities to engage with self, nature and children
Nature & environment Know more about the nature and city culture Learn how to appreciate nature
Create a low-cost solution for prescription A natural way to empower referrals Reduced medical costs
Local authorities
Increased usage of public spaces leading to reduced likelihood of antisocial activities More use of green spaces means leading to more opportunities to get funding for green-blue space enhancements Opportunities to use stories to connect community
Community
Improves community engagement Improves sense of belonging
Improves understanding of direct environment
System Map Self-initiated
Young
parents Seeks help
Personally registers and pays for event Requests for financial support
Key Resources
Customer
engagement
Customer FAQs, service booking, medical support during activities
Storytellers Performers
Socially prescribed
NHS
NHS social primary care prescribers network Social services
(e.g. Charities, housing groups)
Referral + 100% subsidised registration
Trained facilitators Assistants
Regular evaluation after the activity
Grant-based financial
Health & Wellbeing Services
support
Key Partners
Local authorities
Theatre-trained
Lead the journey for 2 trails: storytelling, meditation and other nature activities
Mindfulness
Assists facilitator in trails (e.g. parent support, safety)
Volunteers
Improve social quality and
wellbeing
Non-profits & charities
(e.g. Walsall Council) (e.g. OneWalsall, WHG)
Access permission
Boosts usage KPI
Local authorities
(Park ownership)
trainers
Business Viability
variable costs
storyteller compensation,training and tools
fixed costs
Assest light,variable cost structure enables sustainable scaling
marketing
2
Focus on testing and deepening service before geographic growth
3
Grant-dependent revenue with possible recurring revenue streams
fixed costs other geographies
admin costs
variable costs
partnership
Lump sum grant fundings to establish initial pilot
Potential source NH Walsall counci Community organisation Direct fundraising
capex
other SG&A
free assest
1
booking system
existing, under-utilised public assest(e.g. park)
F q
e.g. re uency, ormat, target groups, location eithin alsal
f
W
l
s
Explore solutions to address weather, safety and time-based requirements
Prescription-based funding, with recurrent funding provided on a per user basis via prescribing organizations (e.g. NHS)
Urban walks for all
Further Development
Nurturing mothers in nature
Still focusing on nature as an intervention, we questioned- how we might enhance our original service to support mothers-to-be.
Problem
Perinatal mental health (PMH) problems affect 1 in 5 new and expectant mums and covers a wide range of conditions.
All mothers we interviewed felt that whilst they were somewhat prepared for the techniques of birth-giving and baby care, they were not mentally prepared for the challenges that were to come because they were not made aware about it.
Even then, women in around half of the UK have no access to specialist perinatal mental health services.
Problem
Challenges that pregnant women face are rarely recognised or acknowledged
Societal expectations of a mum-to-be:
To be constantly “glowing” in appearance, and appreciative of their ability to bring another life into the world
Existing societal pressures of a woman:
Resulting in prioritisation of their physical health and baby’s health over their own mental health
Still focusing on nature as an intervention, we questioned- how we might enhance our original service to support mothers-to-be. Challenge How might we use nature as an effective public health intervention tool and as a key asset for mental health and wellbeing activities to increase mums-to-be’s mental resilience and preparedness for the challenges of motherhood?
Value Proposition
Nurturing mothers in nature
Brightside is a unique service designed to provide antenatal programmes centred around mental wellness for mothers-to-be using nature as an intervention
Our Mission
Our mission is to use a nature-based approach to bring mental health awareness and mental wellbeing practices into the lives of all parents-to-be, in particular, mothers-to-be, and enable as many mothers to have a more balanced and supported experience of birth transitioning to parenting.
Persona
Alisha
Charlotte
“Aware bear”
“Tenacious lioness”
“Trusty terrier”
Emotionally attuned but easily overwhelmed. Introverted, would like to go for sessions where they don't have to interact too much but still feel a sense of community
Extroverted, always on top of things,
always wants to try new things in her local community, has spending power
Extroverted, doesn't really have time. Careful, but easily influenced by others. Insteaad of spending a lot of time doinig research, she trusts the people who tells her what to do. No frills, doesn't want to attend sessioins that are complicated
Mindset
I want to know more mothers-to-be but I don’t want to join those huge WhatsApp groups. There are too many people that makes me feel a little overwhelmed
I’ve been searching for more outdoor activities, but I don’t want to travel too far for it
I trust my friends recommandations, that really helps me decide what’s best for me during pregnancy since I’m too busy with work and have limited time for research
Opportunity
Already aware about emotions and mental health and are likely to seek out nature as a means to destress
Willing to try new things, especially anything that is proven to make her life and her baby's life better
A follower who would do anything that other people tells her can make her life and her baby's life better
Persona
Mi Na
Service: Key Function
Several elements make Brightside a unique service.
Develop a connection with Nature:
Improve mental resilience:
Nature is proven to have many benefits to wellbeing, but even more so when the activities are designed for it.
We want to increase our clients’ mental resilience and preparedness for the challenges of motherhood and empower them with the tools to cope in their difficult moments.
Establish mummies peer support network:
Mums-to-be (and dads-to-be) get the opportunity to connect with others in their community. Peer support is especially important and Brightside provides a non-toxic environment for it.
Program First Trimester
Second Trimester
Third Trimester
Mindfulness Exercise Walks
5 Senses Exploration
After
birth 1 hour
Checkpoint Activity
Meditation
Nature story with partner
Prenatal Yoga
Sit and share your own story
Nature Meditation
Service Journey 2
Goes for trial
6
Start your first session
1
Register Choose the program C Brightside consist various mindfulness programmes for preganant women that they can choose and register through our official website
Goes for the first session and meet up with more mothers-to-be in your local park
Support network Establish a community
Keep
3
in touch with your community and the support network continues through post-pregnancy
Weekly session Enjoy our programmes in nature Activity sessions are being hosted in parks and green spaces, our programmes includes mindfulness storytelling, Prenatal yoga in nature, meditaion...etc
4
Meet consultant Advice from nature expert Enjoy your three free sessions within two weeks. Meets consultant to decide to continue or not after the experiences.
5
Subscription Subscribe to our package Registers for programme package (monthly subcription FULLY or PARTICIALLY SUBSIDISED BY NHS/insurance)
Service Mechanism
Self-initiated
Pregnant
Personally registers
woman
and pays for event
Key
Customer
First GP visit
Private Heathcare
Customer FAQs, service booking,
General Practitioner (GP)
Nature
therapists
Trained
Lead the journey for 2 trails:
facilitators
storytelling, meditation and other nature activities
Mindfulness trainers
Referral + 100% subsidised registration
Midwife
Assistants
Assists facilitator in trails (e.g. parent support, safety)
Regular evaluation
NHS social
Facilitators
medical support during activities
engagement
(e.g. Bupa, AXA)
Socially prescribed
Resources
after the activity
prescribers
Health & Wellbeing Services
Grant-based
financial
Improve social quality and
support
wellbeing
Access permission
Boosts usage KPI
Key Partners
Local NHS
Non-profits
authorities (e.g.
local Council)
&
charities (e.g.
Charities Together, NHS)
Local authorities (Park
ownership)
Volunteers
Business Analysis: The B2B2C Model B2C - Direct marketing & Sales - official website
Business
Customer
B2BC - Explore diverse channels to approach customers and deliver services
Sales & Market partners
HR Support
Mother-to-be
NHS GPs & Midwife Social Workers Council Local Community Woman support org.
Approach and recommendation
Online Health Companies
Approach and recommendation
Nature Therapist Volunteer org. Help to deliver services for the end customers
Competitor Analysis
Needs
Company
/Products
Value proposition
/Function
Service method
/Channel
Unique
strength
Price
Antidepressants
Antidepressants are a type of medicine used to treat clinical depression
Doctor's prescription, self funded drugs
Efficient, directly effect on the brain
Convenient
Drug costs range from £11 to more than £7000 a year
App
Experience meditation anytime, anywhere
$ 12.99/month
Support calls, home visits, support groups
Dedicated website for perinatal mental health support
Free, donation-based
App
Easy to connect with others through Tinder-like swipe motion
Free, ad-focused
1-1 coaching
Free (first 9 weeks), £4.99/month after
(Bupropion, Escitalopram,
Fluoxetine, etc.)
Improving mental
resilience/health
Headspace
For people want to improve their mental wellbeing through online meditations and exercises
Offer support to women
Community support
Managing physical health in nature
Mothers for Mothers
experiencing anxiety, depression, distress and/or isolation during pregnancy and/or after the birth
Peanut
Mothers-to-be looking to meet, chat and learn from like-minded women living nearby.
Our Parks
Free classes in parks for everyone based on their location Physical Training program in local parks
Website, physical
activities in the park
Impact Mothers- to-be
Families
Guided
activities Opportunities for participation Improved mental
wellbeing
Activity checkpoints
Nature & environment
Community
engagement
Suitable activities for different pregnant trimester
Know more about the nature and city culture
Reducing isolation
Opportunities to engage with self, nature and partners
Learn how to appreciate nature
Opportunities to meet people
Positively influence on next generation’s wellbeing and developement towards nature
Families
Community
Improves community engagement Improves sense of belonging
Healthcare services
Local Local authorities authorities
Create a low-cost solution for prescription A natural way to empower referrals
Reduced medical costs Increased usage of public spaces leading to reduced likelihood of antisocial activities More use of green spaces means leading to more opportunities to get funding for green-blue space enhancements
Nurturing mothers in nature
Learn more
Home
Apply
Account
Support
More
When you start investing, please remind the risk that you lose all of £10.00.
It is one of the key principles of investment; “leave savings for everyday expenses and emergencies, and use surplus funds for investments”.
Start your vision
Transaction:
Show all
09 Dec 2021
Practice Review Market summary > Tesla
- £20.00
TFL TICKET MACHINE
7683.60
Your Current Balance: £ 17.51
Initial Capital(Benefits): £ 10.00(7.51)
1D
5D
1M
6M
YTD
1Y
5Y
Max
7,800
Home
Apply
Account
Support
More 7,600
Point 8
Point 5
Point 3 Point 1 Point 2
Point 4
7,400
Point 7 Point 6
7,200 7,000
Practice 12 Dec Summary:
22 Dec
2 Jan ?
Point 3 Point 4
You are:
Future Visioner You are 69% of the Future visioner, which means you know your ambitious future with relative clarity, which also means more effort based on your current financial situation.
Point 5 ? 7889.90
Battery supply chain shortage -591.31 (-30.80%)
Key words:
International trade,Import and Export Policy, Automotive Components, Manufacturing Supply Chain, Battery Technology.
69%
Electric car batteries: everything you need to know 12 Nov 2021 — What kind of batteries do electric cars use? · Lithium-ion battery Used by most EV makers (eg Tesla, Jaguar) · Nickel-metal hydride Seen in ...
7298.59
A service that shifts user mindsets to understand the need for investing, and enables them with necessary tools and informations to start making investements
Mission
How can we shift the mindset and behaviours of people to drive better financial decisions that ensure life-long financial safety and stability?
Our Design Process Exploratory Research
Opportunity Areas
HMW
Survey
Desk Research
Multiple Ideations
Concept Validation
Concept 1
Market research
Concept 2
Briefing Workshop
Concept 3
Field research
Concept 4
Interviews
User Behaviour Research
Concept 5
Prototyping
Target Group
Age 25-30
in the UK
More likely to nudge behavioural changes as they just started earning regular income, and less certain about how to spend mone Right age to start planning for futur Uncertainties on government’s financial support after retirement
Extreme User Approach
Extreme Users User 1 - Never thought about savin User 2 - Financially Savvy ‘The Pro’
Extreme users
Extreme users
Approach: “Why?” and “Why not?” for their behaviour Factors of influenc Triggers for actions
Identified Mindsets
Spend it All
Intense Saver
Visionary Investor
Kim
Lisa
Max
Investment is... “something that I will consider when I start earning more money.”
Investment is... “too complicated for me to understand. I have no idea where to start.”
Investment is... “not optional, its a source of income for financial growth for every individual”
As-is Journey Stage 1
Stage 2
Stage 3
Stage 4
Income
Spending
Saving
Investment
Spend it All
Kim
Monthly Salary
Spends everything on living & entertainment
Intense Saver
Lisa
Monthly Salary
Limits spending to save money
Stacks all savings in bank account
Limits spending to save money
Doesn’t want to leave savings in the bank for too long.
Passive Income
Visionary Investor
Max
Monthly Salary
Distributes most of the savings in multiple investments.
Our Focus - “Intense Savers”
26 years old
Early career
Unaware of the risk of devaluing their cash saving
Cash Piling
Intense Saver
Procrastinates future planning, doesn’t have confident to learn
Annual Inflation > Interest gained
(2.5%) > (0.06%)
No dividend income generation from investment
UK economy
Doesn’t generate capital for economic growth
Behavioural Model
Capability barrier Knowledge & Confidence
Motivation barrier Realisation
Time
Capability barrier Knowledge & Confidence
Action Point: Start Learning Motivation barrier Realisation
HMW make the Intense Savers Realise the future vision and the potential long-term benefits of investment? Time
Action Point: Start Investment Capability barrier Knowledge & Confidence
Action Point: Start Learning
HMW make the Intense Savers Build knowledge and confidence, to start investment?
Motivation barrier Realisation
HMW make the Intense Savers Realise the future vision and the potential long-term benefit of investment? Time
Service Proposition 3 key phases we want our users to undergo
What users acquire What we provide
Barriers to overcome
Realisation
Knowledge
Confidence
Visualise future needs and long-term benefits of investments
Basic understanding on different options and risks involved
To start investing through real-time practice with feedback
Motivation
Capability
Realisation through Visualization-Prototyping Outcomes What we validated
Visualisation of future goals triggers people’s mindset of start investing
Feedback
“Seeing how the amount changes with different investment options is quite helpful.” “It would be good for me if my bank gave me the info and advise” “just realised that I need a big amount for my future, more pressure to make money” “I cannot achieve these goals only with my salary!” “Setting goals is not helpful for me”
Insights Understand the financial needs for desired future made test users realise the necessity of investin Majority of test users increased their interest in investment after the activity
Learn more
Home
Apply
Account
Support
More
When you start investing, please remind the risk that you lose all of £10.00.
It is one of the key principles of investment; “leave savings for everyday expenses and emergencies, and use surplus funds for investments”.
Start your vision
Transaction:
Show all
09 Dec 2021
Practice Review Market summary > Tesla
- £20.00
TFL TICKET MACHINE
7683.60
Your Current Balance: £ 17.51
Initial Capital(Benefits): £ 10.00(7.51)
1D
5D
1M
6M
YTD
1Y
5Y
Max
7,800
Home
Apply
Account
Support
More 7,600
Point 8
Point 5
Point 3 Point 1 Point 2
Point 4
7,400
Point 7 Point 6
7,200 7,000
Practice 12 Dec Summary:
22 Dec
2 Jan ?
Point 3 Point 4
You are:
Future Visioner You are 69% of the Future visioner, which means you know your ambitious future with relative clarity, which also means more effort based on your current financial situation.
Point 5 ? 7889.90
Battery supply chain shortage -591.31 (-30.80%)
Key words:
International trade,Import and Export Policy, Automotive Components, Manufacturing Supply Chain, Battery Technology.
69%
Electric car batteries: everything you need to know 12 Nov 2021 — What kind of batteries do electric cars use? · Lithium-ion battery Used by most EV makers (eg Tesla, Jaguar) · Nickel-metal hydride Seen in ...
7298.59
A service that shifts user mindsets to understand the need for investing, and enables them with necessary tools and informations to start making investements
Motivation
Capability Start Investing
Savings Account
Highstreet banks/ Online banks
Realisation
Knowledge
Confidence
Visualise future vision and potential long-term benefits
Basic understanding on different options and risks involved
To start investing thorough real-time practice
To be developed and operated in-house within Highstreet banks / Online banks
Realisation
Knowledge
Confidence
Visualise future needs and long-term benefits of investments
Basic understanding on different options and risks involved
To start investing thorough real-time practice
Motivation
Capability
Visualisation Future plans
Rethink both short and long term future plans, so that users realise the necessity of saving management and investment.
Cash Growth
Visualising the growth in terms of cash on different investments, comparing it with growth in savings account.
Realisation
Knowledge
Confidence
Visualise future needs and long-term benefits of investments
Basic understanding on different options and risks involved
To start investing thorough real-time practice
Motivation
Capability
Knowledge Basic Information Guidelines
Identify and recommend financial knowledge supplements based on future plans and cash growth.
Specific to investment option
Match appropriate investment categories and provide information and assistance.
Immediate service exit for user after realisation
Learn the basics and important information
Understand the underlying risks involved
Realisation Visualise future needs and long-term benefits of investments
Motivation
Knowledge
Confidence
Basic understanding on different options and risks involved
To start investing thorough real-time practice
Capability
Confidence Learn from practice
Practice and learn from smaller real-time investments with automated feedback and options to connect with a financial advisor.
Self-Fin Assessment
- Risk affordability
Assess their financial situation along with an advisor to realise risk readiness and affordability
To-be Journey Front-end
Saving account
Realisation
Understanding
Confidence
Start Investing
Is my saving enough for my future? Ohh okay!
this is how it works maybe I can do this,
it’s not too difficult for me..
wow! i didn’t expect that
Back-end
Let’s start to do this!
Finds a new function on the saving account they currently have
Visualises how their savings can grow
Understanding the guideline for beginners
Practice and gain a little profit
Open an investment account
start investment journey
Vision service feature available explicitly on account dashboard
Calculate the future potential growth of their current amount
Curate all basic information required on investment and its risks
Automatically generate feedbacks based on their practice results
Open an investing account / connect with suitable advisor
Service Value
1. Integrates scattered resources together to deliver a cohesive and informed user experience
2. Breaksdown complexity in information, providing focus, clarity and ease of understanding
3. Easy to implement within existing financial service environments
Service Implementation The service is most effective if integrated with banks, we investigated on what value it brings to highstreet and online banks in providing this service.
High Street Banks
Online Banks
Barclays
Monzo Llyods
HSBC
NatWest
Revolut
Starling
Wise
Business Model Case Study
High Street Bank
Barclays
Llyods
HSBC
Trading
fees
NatWest
＋
Investment
account
Users
Business Model Case Study - Monzo
Monzo Operational Environment
Business Subscriptions
(Finance Management Service)
Interest Monzo
Small
Businesses
Personal Loans/ Other banking Instituitions
Subscription Fees
Loans Pot
Savings Users
Monzo’s 2 main revenue streams are Business subscriptions - where monzo provides finance management services to small businesse Through interest returned from loans provided using users pot savings
Business Model Case Study - Monzo Monzo Operational Environment
Business Subscriptions
(Finance Management Service)
Interest Monzo
Small
Businesses
Personal Loans/ Other banking Instituitions
Subscription Fees
Loans Pot
Savings Users
Investments
When monzo provides this service to their users, and help them make investments..
Business Model Case Study - Monzo Monzo Operational Environment
Business Subscriptions
(Finance Management Service)
Interest Monzo
Small
Businesses
Net Interest Margin Growth (%) Personal Loans/ Other banking Instituitions
Subscription Fees
Loans Pot
Savings Users
Investments
Passive Income (Mandatory Credit Increases User Funds)
The passive income/return on investment can be mandated to be credited back to their monzo account, which will help increase their user funds, and ultimately grow their net interest margin
Business Model Case Study - Monzo Monzo Operational Environment
Business Subscriptions
(Finance Management Service)
Interest Small
Businesses
Monzo
Funding Subscription Fees Small Funds
Net Interest Margin Growth (%) Personal Loans/ Other banking Instituitions
Grow Small Businesses Investment Loans Pot
Savings
Users
Investments
Passive Income (Mandatory Credit Increases User Funds)
Business Model Case Study - Monzo Monzo Operational Environment
Business Subscriptions
(Finance Management Service)
Interest Small
Businesses
Overall ROI
Monzo
Funding Subscription Fees +
Emotional Incentive
Small Funds
Net Interest Margin Growth (%) Personal Loans/ Other banking Instituitions
Grow Small Businesses Investment Loans Pot
Savings
Users
Investments
Passive Income (Mandatory Credit Increases User Funds)
In-turn, the return on investment can be shared between monzo and the users, also providing an emotional incentive to the users
Business Model Case Study - Monzo Monzo Operational Environment
Business Subscriptions
(Finance Management Service)
Interest Small
Businesses
Overall ROI
Monzo
Funding Subscription Fees Upgraded Fees +
Emotional Incentive
Small Funds
Net Interest Margin Growth (%) Personal Loans/ Other banking Instituitions
Grow Small Businesses Investment Loans Pot
Savings
Users
Investments
Passive Income (Mandatory Credit Increases User Funds)
And monzo can also collect an upgraded subscription fee from the small businesses to access this feature