Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Madrid
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Londra | Madrid
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Londra Evolution of trademark
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Londra Underground Font by Edward Johnston
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Barcelona
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Bilbao trademerk by Otl Aicher
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
MĂ laga double M (Metro and MĂĄlaga)
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Sevilla “M� trademerk by an Architect
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Valencia
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Manual de imagen grรกfica
Brand for Metro Valencia
City integrated ecosystem management
SĂmbolo - Valencia
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Trademark The colours, white, red and black, consolidate this as a powerful and clear symbol.
Brand for Metro Valencia
City integrated ecosystem management
SĂmbolo - Valencia
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Trademark Generalitat Valenciana Railways 1998 Both the typeface chosen and the red dot reflect the simplicity, clarity and forthrightness that thay had set themselves as objectives. The dot also acts as a static reference on which the text seems to swivel, as well as emphasising the initial. The asymmetrical composition of the dot and the text give the ensemble an aura of great dynamism and action.
Brand for Metro Valencia
City integrated ecosystem management
Valencia Marca / Cromatismo
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Valencia - Trademark Marcas sobre fondo
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Valencia - Trademark Marcas sobre fondo
T
Brand for Metro Valencia
City integrated ecosystem management
Valencia - Trademark Marca 1 tinta positivo
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Valencia - Trademark Marca 1 tinta invertido
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Valencia TipografĂa Corporativa
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Valencia TipografĂa Complementaria
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Valencia Versiones de la Marca
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Valencia Ă rea de reserva
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Valencia Ă rea de reserva
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Valencia Papelería básica
Papelería básica Reducción: 60%
Partida de Xirivelleta, s/n 46014 Valencia Tel. 96·357 81 03 Fax: 96·357 55 61
Ferrocarrils de la Generalitat Valenciana
Nombre Apellido Apellido Cargo
D. Every Type Anderless Design streeet, 12 - 2ªC 23010 UNDERT
Partida de Xirivelleta, s/n 46014 Valencia Tel. 96·357 81 03 Fax: 96·357 55 61
Determined by, The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality of composition set with it. The appearance is something complex which forms itself out of many details, like form, proportion, rhythm, etc. If everything harmonizes, the total result will be more than the sum of its components. The only reliable basis for the design of a type is a positive feeling for form and style. In order to be able to realize the concept of a typeface further development until the final type production, requires a large amount of knowledge and experience.
Partida de Xirivelleta, s/n · 46014 Valencia · Tel. 96·357 81 03 · Fax: 96·357 55 61
If one wants to achieve the optimum result of a particular type design, there is neither design prnciple nor any defined production system could substitute sensitivity experience and extremely subtle experimenting even in today’s type production. In every type design the basic character is determined by the uniform design characteristics of all letters in the alphabet. The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality of composition set with it. The appearance is something complex which forms itself out of many details, like form, proportion, rhythm, etc. The uniform design characteristics of all letters in the alphabet. However, this alone does not determine the standard of the typeface and the quality .
Ferrocarrils de la Generalitat Valenciana
Ferrocarrils de la Generalitat Valenciana
Brand for Metro Valencia
City integrated ecosystem management
Trademark
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Trademark
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Trademark
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Trademark
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Trademark
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Trademark
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
Trademark
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Pp Gmn Pepe Gimeno
Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
Pepe Gimeno Born in Valencia in 1951. Graduated from the Valencia School of Applied Arts and Artistic Crafts in 1969. From 1970 to 1986 he worked in various advertising companies. In 1987 he set up his own studio specializing in Graphic Communications, undertaking projects ranging from graphic corporate identity and signage to the design of publications and typefaces. From 1989 to 1992 he was president of the Valencia Association of Professional Designers (ADPV).
Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
From 1990 to 1995 he was a partner in Gimeno y Lavernia, S.L. In 1995, he set up Pepe Gimeno - Proyecto GrĂĄfico and moved the studio to Godella. From 1993 to 1996 he gave lectures in graphic design at the C.E.U. San Pablo University in Valencia. He is a member of the Type Directors Club in New York (TDC). In 1999 Experimenta Ediciones de DiseĂąo published the monograph entitled Pepe Gimeno. 25 Years of Graphic Design. In 2001 he won the restricted-entry competition to design the brand for the Spanish Presidency of the European Union in 2002.
Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
In 2001 he designed the FF Pepe font, distributed by Font Shop International, which won the Certificate of Excellence in Type Design 2001 from the TDC.
Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
In 2002 he published, with the La Imprenta Comunicación Gráfica, the book Caligr Tipografía?. In June 2004, the Valencian Institute of Modern Art (IVAM) put on an exhibition of his project Grafía Callada (Silent Spelling) whose poster won the Certificate of Excellence in Type Design 2004 from the TDC and was selected for Graphis Poster 2004. He was also a member of the organizing committee of the I Typography Congress held in Valencia in 2004. He also gave a workshop entitled Safari Residual in Boisbuchet, France, as part of the 2005 programme of summer workshops organized by the Vitra Design Museum and the Georges Pompidou Centre.
Brand for Metro Valencia
City integrated ecosystem management
UPV City Integrated Ecosystems Management
Master Erasmus Mundus
Eva Alvarez
Lorena De Benedittis Graphic Designer
His work is featured in the Valencian Institute of Modern Art (IVAM) and in the Merril C. Berman collection in New York.
Pepe Gimeno Proyecto Grรกfico proyectografico@pepegimeno.com www.pepegimeno.com
ISIA - URBINO / DIPLOMA ACCADEMICO DI II LIVELLO LORENA DE BENEDITTIS / MATRICOLA NUMERO 039 RELATORE / PROF. LUCIANO PERONDI A.A. 2009-10
STEREOTIPO / MAPPE MENTALI
LEGENDA
SECONDA FERMATA
INTRODUZIONE
RICERCA
RICERCA
RICERCA
RICERCA
QUARTA FERMATA
PROGETTO
PROGETTO
PROGETTO
PROGETTO
MANIFESTI
MANIFESTI
GRAFICO DIMOSTRATIVO
PAGINA INTERNA
STEREOTIPO / PREGIUDIZIO
CAPOLINEA
ESPERIMENTO PRATICO
WORK IN PROGRESS THEATRICAL EXPERIMENT
WORK IN PROGRESS
WORK IN PROGRESS
INSTALLATION / REAL STRUCTURE AND MODEL - MOVING PAGE
SOUNDS / ELECTRONIC EXPERIMENTS
LOCATION - FIRST ROOM
LOCATION - FIRST ROOM
LOCATION - SECOND ROOM
LOCATION - FIRST ROOM
LOCATION - SECOND ROOM
LOCATION - SECOND ROOM
LOCATION - SECOND ROOM
LOCATION - FIRST ROOM
LOCATION - FIRST ROOM / FIRST STOP
LOCATION - FIRST ROOM / SECOND STOP
LOCATION - FIRST ROOM / THIRD STOP
LOCATION - FIRST ROOM / THIRD STOP
LOCATION - SECOND ROOM
LOCATION - SECOND ROOM / FOURTH STOP
LOCATION - SECOND ROOM / FOURTH STOP
LOCATION - SECOND ROOM / FOURTH STOP
LOCATION - SECOND ROOM / FIFTH STATION
LOCATION - SECOND ROOM / FOURTH STOP
VIDEO THEATRICAL EXPERIMENT