How You Can Boost Your PPC Average Position?
In Google Adwords the average ad position matters lots for better PPC campaigns. It is one of the most important factors for winning the Google ads campaign. Therefore, it becomes an important part of any Google advertiser to have their ads in a good position. About Ad Average Position? Average position is also known as Ad Rank. It is a statistic that determines how your ad rank compared to other ads. This rank determines in which order ads appear on the page. In Google Adwords, every PPC ad is ranked on average position statistic.
Ad Position is determined by the following formula:
Ad Position = Max Bid x Quality Score x Expected Impact of Extensions So, How to Get a Higher Ad Position in Adwords?
When your ad rank is getting low even using a good budget then there is a need to optimize the Adwords campaign in a better way. So, here are some of the best ways to improve your ad rank:-
Quality Score:Quality score is the biggest factor for the performance of your PPC campaigns. As it affects the position of ads and your cost per action. The good quality score provides a significant impact on PPC success. You can improve your quality score by using Better keyword data, Effective keyword grouping, making relevant ads, etc. Work on your Ad Relevance:If your ads are relevant then you have a good quality score and better cost-per-click. But the question arises How you can make your ad relevant? Write good Adwords ad copy, Use the keyword in the headline, Optimize your Adwords landing pages for relevance, Grouping Adwords keywords by relevance, etc.
Use the Keyword Tool:It is better to use the keyword tool because it helps you to find a better keyword which has a higher quality score. It improves your ad campaign and provides a better result in your ad campaign. Work on Improving your Website:If your site is user-friendly then it will easy for people to use. This help you to improve your quality score and also reduces the bounce rate and provides better user experience. Google highly value this and result in higher quality scores for your ads. Include Main Keywords in the Meta Tags of your Website:If you include the main keyword in the Meta tags then it will provide better relevance between keyword and landing page.
Conclusion:If you want the good quality score for your ad and better ad campaign then you have to improve your average ad position. Hope the above points are relevant to improve your quality score and average ad position for your Google ads.
For More Information Visit Link:https://www.poweradspy.io/blog/bidding-adieu-to-theaverage-position-metric/