Brief on Instagram Video Ads' Specification
Today Instagram has more than 800 million active users according to the research and the rate of rapid growth it has seen since 2013. Instagram is a platform which provides us to tell visual stories through various Ad formats such as Images Ads and Video Ads and many advertisers always prefer this platform for advertising and marketing. But using Video Ads for Business promotion and advertisement is more efficient than photo ads. Instagram also supports Video Ads for marketing and provide huge benefits to users. But we need have to use proper Instagram Video Ads Specification for advertisement.
In fact, there are various types of Instagram Video Ads types are available and each of them is perfect for various types of marketing. It is highly important that we are aware of all of the Instagram Ads Specifications. But, in this article, you can know some of the most important Instagram Video Ads’ Specification.
Instagram Video Ads Instagram Video Ads let us introduce offer with a Video or GIF. The video Ads are a great way to explain how our products work or can simply share a fun and engaging message about our brand. Moreover, Video Ads’ moving nature helps to better catch people’s attention when they scroll their Instagram feeds.
Specification:Caption: up to 125 characters Media type: Video Recommended video resolution: 600 x 600 pixels (square) or 600 x 315 pixels (landscape) Aspect Ratio: 1:1 (square) or 1.9:1 (landscape) Minimum resolution: 600 x 600 pixels Maximum resolution: 1080 x 1080 pixels Minimum length: 3 seconds Maximum length: 60 seconds Maximum size: 4GB File type: .mp4 container
ďƒź Instagram Stories Video Ad This Ads is an amazingly engaging way of showcasing the product, building the brand’s personality, and engaging audiences by reminding them of your offers. The Instagram Stories Video Ad format allows you to upload a video of up to 15 seconds in length.
Specification:Caption: Any text must be part of the image file Format: Full-screen vertical ad (9:16) Recommended Resolution: 1080 x 1920 Minimum Resolution: 600 x 1067 File types: mp4 Max. Video size: 4GB Max. Video length: 15 seconds Video resolution: 720p
ďƒź Instagram Carousel Video Ad This type of Ad format allows brands to showcase multiple images or videos in one single Ad. It’s truly the best video ad format of advertising.
Specification:Minimum Resolution for the Instagram Carousel Video Ad is 600 x 600 pixels Maximum Resolution is 1080 x 1080 pixels Proper Aspect Ratio is 1:1
All formats should be MP4 Max video size is 4GB per video/card Max video length is 60 seconds Instagram allows 2-10 videos/cards per ad
All these Instagram Videos Ads can drive more traffic to the website and also increase user visibility rate. So, you can choose any of the Instagram Video Ad for advertising and promotion but always keep in mind about their Ad' Specification.
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