Native Advertisements: A Brief Guide with Great Examples
Native Advertisement: - Native advertising is a paid or third-party advertising format that supports either brand or direct-response goals and is where the content matches the form, sense, purpose, and quality of the content of the media on which it appears.
3 Principles that define Native Advertisements as follows:i.
They are a direct-paid opportunity
ii.
They are typically information-based rather than overly product-focused
iii.
They are delivered in a stream
Native Ads are often located in various social media platforms' feeds or as recommended content on the web pages. Unlike image/ banner ads or tags there is no fixed size for Native Ads. The custom layout is designed which seamlessly combines into the businessman’s website content.
In Native advertising, the advertiser will provide Native creative components such as headline, image, destination URL, logo etc. Your Ad server will combine these components and create a beautiful Ad for you. In the process of displaying the Ad, the Ad server automatically decides screen size, device type, etc.
Advantages of Native Advertising are as follows: One creative for many layouts Native ads attract user attention Native ads are flexible Improves Brand Awareness and Consistency Understands Customer Behaviors Better
Native Advertisements' Statistics Before we look at some of the best native advertising examples, let us introduce us with the nature of the native advertising scenery: Almost half of the consumers have no idea about what Native Advertising is. Of those consumers who do 51% are doubtful Three out of Five Publishers offer some form of Native Advertising on their sites 90% of Publishers either have or plan to launch Native Advertising campaigns 41% of the brands are currently using Native Advertising as part of wider promotional efforts
Why are online marketers increasingly turning to Native Advertising? Native advertising works very well. Consumers look at Native Ads 53% more than display Ads. Native Ads creates an 18% increase in purchase intention and the visual user-engagement with Native Ads.
 Native Advertising fights Ad Fatigue. Ad Fatigue is what happens when the audience gets bored with seeing one types of ads. Native ads are brand exposure covered in editorial content so they do not tire out the customer.
Examples of Native Advertisement:Let take an example: - Easter is right around the corner which in many parts of the world means that it’s time to smash out the colorful eggs and chocolate bunnies. About 84% of the American population is planning to celebrate this religious festival.
Best Geographical Locations for Easter Campaigns: - Easter is celebrated in most of the continents and Native Ads are a global success that has racked up great numbers in different markets. Brazil Mexico South Africa The USA, etc are the best geographical location for Easter Campaigns with the help of Native Advertisements.
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