What is Facebook Native Advertising and Why Is It So Powerful?
There is a worrisome problem for the advertisers that most of the people are ignoring the ads of advertisers and this condition is leading to "banner blindness". Therefore, it is important for an advertiser to advertise in a vicious way and it becomes really important for a Facebook advertiser to create ads that people actually want to see. A better solution for this is to use native advertising. So, what is native advertising and how does it work?
What is Native Advertising?
Native advertising is the use of paid ads that match the view, impression, and function of the media format in which they placed. This types of advertising can be seen in Social media feeds or on the mentioned content on a web page Native ads are not like banner ads, display ads, or pre-roll video ads. They are the article flow of the page. These ads are understated, helpful and non-intrusive. The main aim of native advertising is that it should match the best user experience so the user can barely notice that this are the paid ads.
Native advertising is the future of online advertising as well as for Facebook. According to the Facebook audience network by 2020, the more of the mobile ads will be native ads and Facebook can able to generate revenue of $53 billion from it. The report also finds that native ads provide 60% more engagement, 3X greater retention, 2X higher CPM. As today the first choice of the many Facebook mobile marketers is native ads because these ads are better than banner ads.
Why Marketers Preferring Native Advertising?
Native ads are more effective than banner ads this is one of the reason but there are other factors also. The top Factor to use Native ads over Traditional ads are as: The native ads it best suit for targeting/ retargeting customer and buyers in the sales funnel. Help you to reach the target audience across trusted channels. Content is managed in a good manner. Breaks you through the scramble of banner advertising. According to the survey of ad agency Sharethrough and IPG Media for performance between native ads and standard banner ads. The result they found that. Native ads provide better purchase intent with 18 percent than banner ads. The native ads were more noticeable with 25 percentage to the consumer than banner ads. The sharing rate of native ads where more than display ads. It was 32 percent more sharable than display ads. Native ads help to lift affinity more than the banner ads. This result shows that Native ads play a very important role for the advertiser.
Conclusion:Businesses are tending toward native advertising because native advertising is catching more attention of the audience and providing a better engagement rate than banner ads. So for better advertising, it is a good choice to choose native advertising.
For More Information Visit:https://www.poweradspy.io/blog/promote-youreaster-campaigns-with-native-ads/