Facebook Advertising Strategies to Outsmart Your Competition
There are more than 6 million advertisers are on Facebook and everyone is trying to use the smart approach to reach out the best audience for their ads. So how you can stand out from your competitors and can get the best out from your Facebook advertising budget. To outsmart your competition strategy you should follow your competitor, make spy on the competitor. But don't just copy the whole strategy of your competitor. Because you have to use a better approach than your competitor to beat.
If you are wondering what could possibly be next then, we are providing you the guide that can help you to make a better competition strategy.
1. Match Retargeting Ads with Buyer’s Journey Phases When you use the retargeting technique then you should follow the buyer journey phases it helps you to create a more relevant user experience. It provides the best result and also helps to increase the conversion rate.
The Different Buyer Journey phases are as:-
Awareness Discovery Intent Evaluation Buy
Even after completion of your retargeting ad campaign, you should not make an end to targeting the customer who has made a purchase from you. Because you can continue to leverage using retargeting ads to the customer to repeat purchase using retargeting buyer journey phases.
2. Use Audience Insights to Stand Out From Your Competitors
Facebook Audience Insights helps you to get a lot of data on your target demographics about user age, gender job titles, hobbies, relationship status, etc. Which helps you to target better and better targeting means you can able to reach the people who are most likely to become customers.
3. Spy on the Facebook Ads of Your Competitors If you spy on your competitor's ads then you will come to know what your competitor is doing for better targeting. It is good to spy on competitors but it is not necessary to follow the strategy of competitors. Because you will learn from your competitor's successes and failures and further can make the strategy for your ads. For better competition spy tools for Facebook are available.
4. Increase Your Relevance Score to Lower Advertising Cost Facebook ad Relevance score tell that ads which you have created to target the audience are how much relevant to your audience. Relevance score is given out of 10 (10 is the highest and 1 is the lowest). A high relevant score will help you to lower the advertising cost and also optimize your existing campaign.
5. Create Urgency with Incentives
In Facebook, when we scroll down news feed we see many things like news, photo, video, status update ads, etc. So you are not only competing with your competitors but also from this feeds. Therefore, it becomes a necessity that you should provide the reason to click on your ads as -Provide offer with time discount like "ending of sales". - Limited stock is available for example "only 50 items available". - Emphasize on exception like "new edition of the book is going to release on the date". - Make deal which is irresistible for example“3 shirts plus free shipping for just $30�
Conclusion: It is good to use outsmart approach because it provides better competition and builds a solid foundation for a better understanding of your targeted audience.
For More Information Visit:https://www.poweradspy.io/blog/spyfacebook-ads/