LETTER
FROM THE VICE-PRESIDENT OFDESIGN
In the vast landscape of fashion, I hoped to bring a refreshing mood boost through a curated collection of elevated styles with a touch of nostalgia. Set against the splendor of Frank Sinatra’s Twin Palms residence, joyous pops of color and effortlessly cool silhouettes establish a mood; a “Nice N Easy” way of thinking and of being, rendered in material form. Where old Hollywood glamour, mid-century modern architecture, and arid desert meet, we saw the perfect backdrop to our Iconic Issue .
Curated for forever, we created clothes that are trendsetting while remaining key pieces for your ever-evolving closets. Evocative of the seventies, an era heralded by newfound freedom of expression, the outfits deliver a mighty dose of fun, femininity, and fierceness. Think Liza Minnelli ’s signature tailored suits, Diane Von Furstenberg ’s iconic wrap dresses, or Bianca Jagger’ s Studio 54 accoutrements – being sexy, unapologetic, and fashion-forward is what’s finally back in style and we celebrate it loud and clear.
Find exhilarating retro-inspired prints – geo, chains, and butterflies – that make maximum impact. Sleek lines and easy-and-airy fabrics defy the dizzying pace of trend cycles as they deliver comfort and timelessness. Simple and easy suiting, showstopping two-piece sets, dresses in dialed-up brights, and sustainable denim shine alongside tailored blazers and pants.
In this Iconic Issue permeated with seventies sartorial memorabilia, we gave the spotlight to the icons of the past, and what we believe can become the fashion icons of the future. We invite you to embrace the glitz and glamour and conquer every day with fierce style.
Belsham Vice President of Design Catriona Watch the campaign videoPure “jeanius” . Comfortable and stylish; our jeans are soft on the skin and easy on the eyes. Our newest collection of perfect pairs showcases cropped, slim-fit, and classic cut silhouettes that have just enough stretch to hug you in all the right places. Frayed hems, crystal embellishments, and embossed animal detailing pack a punch and elevate your everyday jeans to whole new heights.
In our ongoing efforts to create greener fashion for a brighter future, we have reintroduced the sustainable Repreve© fabric. Alive with fashion flair, our new jeans will join you from AM to PM on a journey of comfort, style, and self-affirmation.